Visiting Professor, Tracey Follows, is listed as one of the top 50 female futurists in the world, in Forbes. She is the CEO of futures consultancy Futuremade working with the world's biggest global brands and businesses. She is the author of the book The Future of You: Can Your Identity Survive 21st Century Technology? and hosts the award-winning podcast of the same name. She is Visiting Professor in Digital Futures & Identity at the University of Staffordshire. She writes a regular AI/Innovation column in Forbes and is a regular Guest Lecturer at London Business School.Recent clients include Coca-Cola, Tesco, PZ Cussons, Snapchat, Google, Diageo, Sky, Lego, Farfetch, Conde Nast, Cosette, Rentokil, BT, Federation of Awarding Bodies, Telefonica, the IAB, Women's Business Council and Virgin.Tracey has keynoted at UN HQ, FT's Tech Live, Nobel Visions, Think With Google, and the US State Dept and many more. Trusted by the FT to the BBC for comment on the future of the changing world around us. Visit https://www.futuremade.group/abouttracey for more.
Futuremade Ltd
View- Website:
- futuremade.consulting
- Employees:
- 1
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Chief Executive OfficerFuturemade LtdUnited Kingdom
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Guest Lecturer In Futures And Strategic ForesightLondon Business School Feb 2023 - PresentLondon, Gb -
Visiting Professor In Digital Futures And IdentityStaffordshire University Jan 2023 - PresentStoke On Trent, Staffordshire, Gb -
ContributorForbes Feb 2019 - PresentJersey City, Nj, UsI write about futures, decoding trends for businesses and brands -
Chief Executive OfficerFuturemade Ltd Jun 2015 - Present
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Founder And FuturistFuturemade Ltd Apr 2015 - PresentStrategic foresight and futures consultancy - see https://futuremade.consulting
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Advisory Board MemberLifeboat Foundation Feb 2023 - PresentGardnerville, Nevada, Us -
Author: The Future Of YouThe Future Of You Mar 2021 - Jul 2021
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Non-Exec Director And Council MemberAdvertising Standards Authority Apr 2017 - Apr 2021London, London, Gb -
Advisory Council MemberDoteveryone Oct 2019 - Sep 2020London, London, Gb -
Chief Strategy And Innovation OfficerThe Future Laboratory Feb 2016 - Aug 2017London, England, Gb -
Futurist And FounderAnydaynow Ltd Apr 2015 - Jan 2016was Anydaynow but rebranded to Futuremade -
Chair, ApgApg - Account Planning Group Jan 2014 - Dec 2015London, England, Gb -
Chief Strategy Officer, Executive PartnerJ. Walter Thompson Worldwide Sep 2012 - Aug 2014New York, Ny, UsOne of four Executive Partners, leading the agency. Financial and client responsibility alongside agency strategy. Strategic leadership of the biggest agency planning team in London (50+ strategists)Spear-headed new positioning around 'intelligence', nurtured new skills-sets and methodologies, and created a new planning team. Invented the 'planning foresight' department.Initiated the Austerity Index, the only quant survey in the UK to measure the effects of Austerity.Hired in trends specialists, data and UX planners to build future 'intelligence' capabilities.Created new integrated planning process for TV + digital + media + experiential Planning on Canon, Premier Foods, Nestle, Puma and new business pitches -
Executive Planning DirectorVccp Apr 2009 - Sep 2012London, GbPromoted to managing partner and to the Board after winning £50m + worth of new biz including easyJet, O2 digital, Burtons biscuits, Very.Strategic lead on O2, the UK’s No.1 mobile operator, and Telefonica Digital including quarterly futurology presentations to Matthew Key, CEO. Invented the whole concept of O2 Guru TV, an O2-branded ‘how to’ YouTube channel to help people untangle mobile tech, resulting in over 30m visits and a sales uplift on handsets, and increased usage of services.Managing, training and inspiring a 26-strong planning department -
Strategy DirectorLowe Jan 2007 - Mar 2009London, GbLead strategist on John Lewis, J&J Baby and Innocent Smoothies. Also the London digital representative on the worldwide digital council. -
Head Of Consumer CommunicationsBt Sep 2005 - Dec 2006London, GbPrimary agency-facing client, managing all agency relationships (AMV, Ogilvy, Agency.com) planning and executing £100m+ annual budgetLaunched Total Broadband across the UK, plus numerous digital services -
Head Of Brand CommsWoolworths Feb 2004 - Jun 2005Cape Town, Western Cape, Za -
International Advertising ManagerOne2One, Then T-Mobile International Aug 2000 - Dec 2003
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Account DirectorCogent Elliot 1994 - 2000
Tracey Follows Education Details
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The University Of ManchesterPhilosophy -
University Of HoustonForesight
Frequently Asked Questions about Tracey Follows
What company does Tracey Follows work for?
Tracey Follows works for Futuremade Ltd
What is Tracey Follows's role at the current company?
Tracey Follows's current role is Chief Executive Officer.
What schools did Tracey Follows attend?
Tracey Follows attended The University Of Manchester, University Of Houston.
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