Tracey Mason's Location
Boise, Idaho, United States, United States
Tracey Mason's Contact Details
Tracey Mason work email
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Tracey Mason personal email
n/a
Tracey Mason phone numbers
About Tracey Mason
With considerable experience as a marketing communications professional, I have developed the skills that are particularly effective at satisfying internal and external customers, increasing brand awareness, and managing multiple programs. I pride myself on cultivating a career where I have gained valuable experience in numerous fields within B2B marketing, from advertising and marketing communications to digital marketing and website management.
Tracey Mason's Current Company Details
Tracey Mason Work Experience Details
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Marketing Program ManagerEquifaxMeridian, Id, Us
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Applied MaterialsMeridian, Id, Us -
Marketing Communications ManagerApplied Materials Mar 2021 - PresentSanta Clara, Ca, Us· Managed a 3-month, 13 session virtual sales training series for the Packaging division reaching a total attendance of 1,183 sales and business team members while utilizing Highspot for materials management· Provided extensive support for executive and internal presentations· Developed a social media campaign utilizing Facebook and LinkedIn to assist with meeting regional recruiting goals· Supported the division’s participation in worldwide tradeshows and sponsorships through program management and collaboration with internal and external stakeholders.
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Web ManagerMicron Technology Jul 2016 - Feb 2021Boise, Idaho, Us· Set objectives, established plans, and managed all aspects of Micron.com and related customer-facing websites including infrastructure, brand presence, content management, enhancements, and metrics· Drove digital analytics efforts to ensure that data was actionable and that web-based communication campaigns were clearly measured.· Evaluated website performance, assessed results, and made continuous improvements by examining data and making recommendations to internal clients to evolve site content and web tools to maximize effectiveness· Scoped and prioritized website feature requests including the identification of resources, management of the budget, tracking of tasks, and oversight of the timeline· Conducted daily scrums with program manager and semiweekly reviews of the Kanban board in Jira with external development agency to ensure external resources were working on the highest priority tasks· Daily collaboration with in-house Creative Services agency to obtain creative assets for use on Micron.com, including imagery and content to support key company programs and product launches· Extensive project/program management experience using Workfront in a planner role though the use of project intake forms, calendars, task and document management, and reporting -
Web Program ManagerMicron Technology Jun 2012 - Jul 2016Boise, Idaho, Us· Collaborated with business and agency partners to define use cases, target customers, program metrics, budgets, and legal requirements for web programs· Daily project management of new features and enhancements to Micron’s digital properties
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Web Marketing Project ManagerMicron Technology Feb 2008 - Jun 2012Boise, Idaho, Us· Conducted competitive audits and customer/prospect discovery research to improve digital marketing strategies· Managed Micron’s eMarketing program through the development, distribution, and analysis of email marketing campaigns· Integral to the 2010 redesign and re-architecture of Micron.com by managing timelines and tasks, participating in IA, use case, persona development, drafting and conducting systems training, developing the communication plan, rebuilding hundreds of pages and transferring thousands of documents
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Marketing Communications ManagerMicron Technology Apr 2005 - Feb 2008Boise, Idaho, Us· Consulted with internal stakeholders to develop strategic, integrated, worldwide marketing communications plans· Worked extensively on campaign development, events, eMarketing, in-depth metrics analysis, and lead generation activities· Planned and managed the Micron Mobile Theater. Coordination between Boise State University and Drexel University on program logistics, including the communication of Micron’s marketing objectives. Micron acquired 253 new registrants to its web site between January and March 2007 using a series of integrated marketing tactics to drive traffic to view contest entries
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Marketing Communications Program ManagerFreescale Semiconductor Aug 2003 - Apr 2005Austin, Texas, Us· Managed the corporate eMarketing program by overseeing the generation and delivery of weekly, subscription-based email newsletters and all external email marketing campaigns· Recruited 60+ key 3rd party Freescale business partners for the Freescale Technology Forum and coordinated their involvement including negotiation of sponsorship details, collection of company information, on-site management, and post-event follow-up · Managed the execution of all marketing communications projects for the Networking and Computing Systems Group. For their major U.S. event, the Smart Networks Developer Forum, this necessitated managing more than 80 projects for 10+ clients over a span of 6 months and successfully incorporating the new Freescale brand 3 weeks prior to the event date -
Marketing Communications SpecialistMotorola Feb 2001 - Aug 2003Chicago, Illinois, Us· Assisted with the development and implementation of the eMarketing program· Drafted comprehensive processes, identified low-cost email delivery software solutions, wrote documentation, gave presentations, tested, conducted training, and formulated detailed program metrics· Tactical management of the global advertising program through participation in product briefings, concept reviews, interfacing with worldwide partner agencies, managing production schedules, adhering to media plans, compiling comprehensive metrics, and overseeing billing activities. · Managed the Sector’s sales and marketing intranet site, which provided key information for the Sector’s 1,000+ worldwide sales and marketing employees -
Business Planning AnalystMotorola Sep 1999 - Feb 2001Chicago, Illinois, Us· Successfully developed a Supplier Procurement process that enabled the Promotional Marketing team to transfer non-value-added activity to an online requisitioning system · Participated in the development, drafting, installation, and administration of required operating procedures for the Marketing organization
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Marketing Promotions SpecialistMotorola Sep 1993 - Sep 1999Chicago, Illinois, Us· Consulted with internal clients and special event committees and provided input on available promotional items· Conducted needs assessment meetings and managed the execution of requirements with vendors.· Processed artwork, inspected samples, tracked lead times and negotiated new contracts with preferred vendors
Tracey Mason Skills
Marketing Communications
Email Marketing
Marketing
Product Marketing
Training
Competitive Analysis
Marketing Strategy
Cross Functional Team Leadership
Product Management
Strategic Planning
Online Marketing
Web Development
Project Management
Content Management
Product Development
Sales
Program Management
Web Analytics
Sem
User Experience
Leadership
Web Marketing
E Commerce
B2b Marketing
Digital Marketing
Sitecore
Google Analytics
Foresee
Tracey Mason Education Details
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The University Of Texas At AustinAdvertising
Frequently Asked Questions about Tracey Mason
What company does Tracey Mason work for?
Tracey Mason works for Equifax
What is Tracey Mason's role at the current company?
Tracey Mason's current role is Marketing Program Manager.
What is Tracey Mason's email address?
Tracey Mason's email address is tm****@****ron.com
What is Tracey Mason's direct phone number?
Tracey Mason's direct phone number is +120836*****
What schools did Tracey Mason attend?
Tracey Mason attended The University Of Texas At Austin.
What skills is Tracey Mason known for?
Tracey Mason has skills like Marketing Communications, Email Marketing, Marketing, Product Marketing, Training, Competitive Analysis, Marketing Strategy, Cross Functional Team Leadership, Product Management, Strategic Planning, Online Marketing, Web Development.
Who are Tracey Mason's colleagues?
Tracey Mason's colleagues are Jorge Tou, Sue Defeo, Pedro Alfaro, Melvin Cerdas Castro, Liam Sharkey, Jen (Green) Weiland, Stephanie Cummings.
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