Responsible for double digit increases to conversion rate and annual E-Commerce revenue. Led Strategy and implementation of enhancements of user experience, digital marketing customer journey, and content creation to increase conversion, new customer acquisition and brand loyalty.

Responsible for the management, strategic direction, sales, and customer acquisition plan for Juliska.com and sister brand Capucine DeWulf Jewelry. Led strategy and enhancement of user experience, functionality, website content, merchandising, website content and functionality to increase conversion rate and drive sales to grow E-Commerce 30-40% annually.

Directed the strategy and tactics for all merchandising, promotional, and marketing activities. Creation, development, and analyzing of campaigns to increase conversion, onsite engagement, and maximize digital marketing traffic. Directed creation and deployment of site content, including landing pages, promotional banners, customer images, and copy. Worked with cross-functional teams to optimize online product assortment, content and fulfillment to improve customer experience. Development of product attributes to standardize data for 3rd party feeds, to improve filters, and product comparisons. • Establish a monthly promotional and content calendar to compliment store promotions and drive sales through all offline channels • Created a process and work flow for onsite content creation, implementation and optimization of promotions and stories • Worked with buyers and planners for product assortment online and inventory position across warehouses to improve fulfillment times • Managed the optimization of display, SEM, SEO and affiliate marketing through digital campaigns, proper merchandising, and allocation of funds to coincide with promotional calendars

Assisted in the re-platforming of Tumi.com and expansion from United States to cover North America and 18 European Countries cross 5 languages. Responsible for driving conversion, and performance of E-Commerce growth and revenue targets. Curation of stories for both web content and emails to increase conversion, revenue and drive traffic. Leader in creating and identifying opportunities to maximize SEO friendly content, to increase search engine placement. Managed and optimized 3rd party vendors including: Certona, translators, Olapic, and Amplience content marketing platform.• Integral in the re-platforming of Tumi.com to Hybris platform; focusing on merchandising, user experience, mobile and site analytics implementation and optimization • Worked cross functionally with operations, creative design, retail, copywriters, and content manager to create a compelling online experience through site performance, landing pages, campaigns, and promotions• Analyzed and aggregated Website analytics creating benchmarks and strategies to increase KPI’s for 25% year or year growth

Created and managed the execution of the seasonal E-Commerce marketing calendar strategy combining promotions and focused cross category merchandising. Over-see the execution of all components of the marketing calendar including: price and content changes, user experience, e-mail execution and deployment. Created an E-Commerce buying strategy focusing on assortment planning as well as depth, and breadth guidelines. Developed a style guide for the photography studio focusing on product photography and copywriting guidelines based on category.• Created an E-Commerce Marketing and Promotional Calendar that increased sales 50% year over year.• Integral in the re-launch of Loehmanns.com focusing on merchandising and marketing opportunities increasing conversion rate 30%.• Worked with planners and buyers to create a buying style guide, and move products that were tough sellers leading to meeting sales plan at a 60% increase year over year.

Management of daily operations and maintenance of a Magento based site. Responsible for website optimization, user experience, and daily operational maintenance. Increased vendor partnerships to grow our strategic product assortment. Grew and managed SEO, SEM, and affiliate marketing programs. Strategically developed email content, merchandise focus and cadence.• Spearheaded site re-designs, prioritized site optimization projects to increase average order size and quantity of daily orders.• Managed the 90% year over year growth of affiliate, SEO, and SEM programs.• Increased vendors through strategic partnerships, focusing on increasing top luxury Brands, responsible for 40% of merchandise sold.• Organized marketing partnerships to grow customer list by 30%.• Analyzed customer behavior data to identify opportunities in product assortment, email cadence, and promotional opportunities.