Bendon was born from the idea of liberating women from restrictive and rigid corsets and replacing them with lingerie that would BEND ON their bodies. Hence our name. We have been a part of women's lives since 1947, and like all great brands, we are more than just our incredible lingerie. The business transformation goes hand in hand with the opportunity to tell stories for and about modern women that resonate and compel affection and long-standing relationships with our customers. We are unique in that Bendon Lingerie anchors a house of brands that show up for women across their lifetimes, designing and creating innovative, fashionable bras and focusing on quality to produce intimates that never compromise comfort and superior fit. Bendon is worn close to the skin and is held close by those who love and cherish the brand. For us, it is less about age and stage and all about shared human experience and being there in these 'moments.' Our house of brands offers something for every woman, life stage and moment: Bendon: everyday lifestyle and comfort Me. By Bendon: fashion-led style Pleasure State: elevated luxury Fayreform: refined elegance for larger cups Lovable: loving life Bendon Man: everyday dependability

At Good Feeding we believe every child, every day, everywhere deserves optimal nutrition. Through knowledge and support, parents can instill healthy eating habits, setting their children up for life. We deliver solutions from moving babies from breast milk or formula to flavor and palate training in a way that encourages flavor acceptance, healthy preferences and establishes good eating habits, all the while ensuring children are well-nourished for optimal growth and development.Good Feeding was founded with the purpose to provide a simple, holistic and proven solution that supports new parents and empowers them to give their babies what they need to become adventurous eaters and happy, healthy children. Using innovative technology to produce incredible tasting, vibrant and textured baby food Good Feeding is a personalized infant nutrition solution delivered via subscription, direct to the consumer. It included a digital platform used to sell, empower, engage, and track personal developments, education and offer support. As a strategic partner to the CEO, the critical link between stakeholders and the leading brand and marketing strategy champion, my role it to put the customer at the centre of everything we do and take this exciting new proposition to the US market. My role is to focus the brand strongly within the DTC baby food space and create a meaningful brand connection with consumers. We needed to differentiate the brand as an innovative, thoughtfully developed system by showcasing the whole ecosystem as the best way to support both Mum and baby. My mandate was to drive a cohesive, purpose-driven platform and brand experience to build an audience, grow brand awareness and drive sales. That allowed us to tell deep and engaging stories that connect consumers with both the mission and the products.https://content.goodfeeding.com/manifesto-video

We are creative designers, insightful strategists, and exceptional doers. My Engine Lab was founded in 2018 to help clients navigate the fast pace of technological change, allowing them to interact with their customers in more meaningful ways. We tackle these types of challenges for our clients through our unique space in Auckland, New Zealand. We're proud of the work we've produced for a wide range of forward-thinking clients - and of the culture we've created at MEL that enables all of our teams to do their best work and have fun on the journey.Building the agency from the ground up, with a core team on the ground in Auckland and a talent pool spanning around the globe. We have become known for our innovative digital, social and content strategy and creative planning. And for having genuine and mutually beneficial relationships with our clients.We specialise in growth marketing and creative, data-driven solutions, including:Growth & StrategyBranding, Digital & AmplificationCustomer Journey MappingCustomer Aquisition PlanningTechnology & DevelopmentContent and Social Media MarketingInfluencer Marketing and PartnershipsPlatform architectureCRM audience segmentation developmentTech stack decisioning

Responsible for a portfolio of clients and delivery of the digital and creative products delivered through strategic council with a focus on business objectives. Led digital and communications strategy, platform and infrastructure recommendations, and solved challenges above and beyond client briefs. Future-proofed my clients as they progress their digital marketing and data capabilities.

Responsible for the smooth running of key client accounts – operationally, creatively and financially – reporting to the Business Director/Managing Partner. My key focus was creating the best possible environment to produce the best possible work and responsible for ensuring that my team had the right time and resources to deliver; all building the respect and loyal commitment of my team, department and agency as a whole.Focussed on bringing outstanding creative work to life, I became known as the ‘suit that could get ideas made’. Senior point of contact for clients and effective leadership of internal teams, and responsible for the effective development of strategies and efficient delivery of client advertising Campaigns. Utlised my background in digital and traditional advertising with full awareness of creative processes and techniques.

My role was to lead the brand development and launch strategy and activation. Then to drive audience engagement and aquistion with a key focus on brand awareness, building trust, and effectively telling the Mobea story. With soon-to-be Mum at the heart of Mobea, our focus was on truly understanding our Mums on their journey. Our team was small but mighty, and I bought a deep understanding of consumer dynamics, cross-channel expertise, eCommerce, brand and product knowledge as well as experience in delivering lead gen integrated campaigns to this role.

Key to this role was building relationships and advocacy for the agency, thereby growing the Wellington arm of this Design Agency’s business. I was responsible for the strategic and day-to-day management of a critical client account/s spanning all aspects of the company, advising on initiatives ranging from media campaigns to design & build projects to creative. Provide operational direction and leadership to establish and maintain a culture of teamwork, achievement, accountability and outcome focus. Responsible for the delivery of quality creative work and regularly involved with pitches for new business, approaching these with both a creative and commercial mindset.

Key to this role was building relationships and advocacy for the agency, thereby growing the Wellington arm of this Design Agency’s business. I was responsible for the strategic and day-to-day management of a critical client account/s spanning all aspects of the company, advising on initiatives ranging from media campaigns to design & build projects to creative. Provide operational direction and leadership to establish and maintain a culture of teamwork, achievement, accountability and outcome focus. Responsible for the delivery of quality creative work and regularly involved with pitches for new business, approaching these with both a creative and commercial mindset.

Assisted the Senior Digital Producers on digital and interactive initiatives managing the entire lifecycle development and implementation of consumer marketing campaigns, promos and content.