Head of DepartmentSuccessfully leading the strategic marketing transformation at Morelife Marketing, elevating the department's efficiency and accountability. Revamping the Morelife digital presence to enhance functionality and user experience.Amplifying the voice and brand of Morelife on social media engagement to unprecedented levels, through targeted brand interactions with our professional audience. Proactively seizing digital business opportunities to drive scalability to expand market reach and accelerate business growth. Developing and delivering integrated communications strategies that promote all projects and drive company growth.Strategic Planning. In-Depth Analysis. Market Research. Customer Persona Development.Brand Management. Campaign Management. Digital Marketing.Budget Management. Team Leadership. Data Analysis.

Consulting businesses on mental health well-being in workplace and ensuring DE and I (Diversity equality and inclusion practices) are upheld in recruitment, onboarding and management.

As the VP of Marketing at Coral World International (CWI), I was proud to oversee the marketing communications for a world-renowned, socially responsible leader in marine ocean centers. Coral World International provided accessibility to exceptional underwater experiences for millions of visitors every year. One of my greatest achievements at CWI was building and transforming a global team into an efficient force. Under my guidance, we established a unique international brand voice and visual identity, utilizing innovative digitalization and go-to-market strategies to significantly boost brand awareness.I led a team of brand experts in developing a consistent brand voice through digitalization and visual identity across all touchpoints. Additionally, I relaunched our PR and branding strategy for a European upcoming ocean center, resulting in a remarkable increase in brand presence through strategic local PR and collaborations.For our global marketing teams, I implemented a multi-tiered strategy for digital branding and communication, resulting in an impressive improvement in online visibility and customer engagement.In my role, I also led ecommerce and website development initiatives, resulting in online sales volume skyrocketing. I consistently achieved key performance indicators to maintain a strong online presence.Building extensive B2B relationships and conducting successful negotiations with varying industries was another focus of mine. These collaborations expanded our reach and created mutually beneficial business opportunities.During my time at CWI, I worked tirelessly to execute branding and digital marketing strategies for CWI's existing brands and upcoming attractions. Our endeavors aimed to drive customer acquisition, retention, and satisfaction.My journey with Coral World International was remarkable, and I'm excited to have led the marketing efforts that contributed to their ongoing success.

Daga Studios give full creative and technical support in creating an unique concept design and implementing it throw out the different formats. Core of expertise: Interactive Presentations, Modules, Animation clips, Branding, print design - conferences, exhibitions, marketing products, magazines, Digital - Screen savers, Newsletters, Web design, Banners.Our studio specializes in providing personal and professional service to government offices, large organizations and large companies in the economy and experienced in creating quality and unique work in a timely manner.

Built and operated Perfect Content, a skilled end-to-end marketing agency from 2013 to 2019, this role showcased: My ability to build things from the ground up; Hands-on approach and versatility across various industries and client segments. In terms of my work with Start-ups specifically, I have successfully created materials and executed PR and branding projects for first and second round funding in green tech, medical tech, IoT cloud performance, and cyber security. This included meticulous market analysis, research, and ROI-focused campaigns have further contributed to my successful track record.My shaping and delivering of service to various clients required a dedication to creativity in work employing strategies like compelling storytelling, user-generated content, SEO, and UX enhancements. I collaborated closely with creative teams to drive business growth for both in-house and off-site clients.During my tenure, I spearheaded the development and launch of an Incident Response platform, in addition to creating impactful training materials for cybersecurity firms. This highlights my ability to drive innovation and adapt to emerging market trends. I am adept at utilizing web conferencing and cloud-based work sharing platforms to foster valuable B2B relationships, showcasing my proficiency in utilizing technology to optimize efficiency and productivity.Throughout ,this time I have worked with renowned clients such as EL AL, Okta, KKL, Medlife, ProMedics, Boson Energy, Blue Mountain, Group N Security, Sami Najami, Unicloud, Tel-Arm Cyber Security, Alignment Capital, Niio Art GVC, Webpals, Daga Studios, Ezugi, Appsgeyser, and NetoMedia. These clients span various industries, including hi-tech, start-ups, medical tech, green tech, cybersecurity, finance, online gaming, and tourism.

Pioneered performance metrics that set the bar for all marketing and sales activities, optimising results across the board.As part of my role, I have owned and managed budgets, forecasted and delivered monthly goals including spend, CPA, ROAS, retention, and LTV. Acquiring reliable and comprehensive sales and customer experience data has been a key priority. Additionally, I have taken ownership of the P+L, results, growth strategy, and brand identity.Managing the brand, including product reviews, product content, social media, and forums, has been within the scope of my responsibilities. I Led a cross-functional team to craft on-brand content for 10 e-commerce websites, ensuring alignment with the company's vision and values.I have also successfully developed e-commerce accounts and platforms, while providing necessary product sales support to close business deals. Ensuring marketing concepts align with the company's overall strategy and designing strategic marketing plans and budgets in line with growth objectives.

Forged robust professional relationships with media planners and effectively pinpointed target audiences for campaigns.Marketed non-traditional advertising across niche publications, commercial outlets, digital platforms, and direct mail formats, achieving market penetration and enhancing commercial outreach.Successfully marketed non-traditional advertising across niche publications, commercial outlets, digital platforms, and direct mail formats, juggling numerous projects and serving over 100 clients.

• Conceived and executed hundreds of budget-friendly promotional campaigns, showcasing my prowess in copywriting and content creation.• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.