Developed North Texas wide marketing campaigns to drive volume for women’s services for 14 hospitals; created an engaging consumer experience that built long-term brand loyalty for maternity and breast care. • Developed marketing campaigns and managed the agencies/teams to implement the assets across a variety of channels, including television, radio, print ads, online display, email lead generation, SEO/PPC, web copy, blog articles, CRM and consumer events.• Develop a mobile app, Texas Health Baby, with over 11,000 downloads.• Created an email maternity patient journey that engaged consumers over a four-year period through to promote services, grow brand loyalty, and increase HCAHPS scores; the nearly 200 emails consistently had a 40-50% open rate.• Identified opportunities and developed a program to generate and convert prospective consumers through online and direct mail initiatives. • Executed an extensive social media advertising program that generated 50,000+ interactions with consumers in 2018 and increased web traffic by 34%. • Consolidated 12 communication plans from the individual hospitals to an overall system-based marketing strategy for women; successfully presented the strategy to hospital leadership, women’s service line leaders and physicians at all 12 hospitals. • Innovatively used social media to interact with consumers; administered the Facebook group, Texas Health Moms with 7,500 members that had over 93,000 posts/comments/reactions in the last year.

Provided marketing support for Texas Health Dallas and Texas Health Kaufman. Budgeted for and implemented marketing efforts to drive hospital volume to key services lines.• Supported the women’s services, neurosciences service lines for Texas Health Dallas; supported Emergency Services, Heart, Women’s Services and Diabetes for Texas Health Kaufman. • Served as lead social media manager for Texas Health Dallas and Kaufman; added over 9,000 new fans organically in one year by posting patient stories, events and news items. • Oversaw the publication of Texas Health Magazine three times a year for Dallas and Kaufman.

Provided project management services to support clients, including the Dallas Arts District, America Speaks and Rita Cox & Company. • Identified media opportunities for clients; authored pitch letters and distributed press releases to media and community outlets.• Implemented a development campaign that raised over $40,000 in new memberships and sponsorships for a small non-profit. • Found unique ways to encourage participation from consumers, elected officials and community groups in client’s events and programs. • Developed communications and social media strategies to achieve the organization’s goals.

Managed and organized campaign volunteer opportunities, developed communications/materials for the campaign and served as the campaign representative for North and East Texas.• Recruited and organized over 300 volunteers; motivated the volunteer team to accomplish extensive phone banking, neighborhood visits, outreach events and rallies to garner support for the Senator. • Led the staging, media coordination and implementation of over 200 campaign and press events; ensured that influential supporters and elected officials attended each event. • Found innovative ways to use social media to engage young professionals with the campaign.

Developed communications to educate neighbors and community stakeholders, from diverse areas of Dallas, to support a variety of city planning and historic preservation projects. • Delivered over 80 presentations and community discussions with neighborhood groups to gain consensus for city proposals. • Made recommendations on proposals for the City Council, City Plan Commission and Landmark Commission and ensured the projects met the city and zoning code. • Managed $220 million in historic preservation tax exemptions for the City of Dallas; designed the collateral that explained the existing programs and application processes.

* Supported the Downtown Design Review Board and the Landmark Commission in preserving Dallas' historic properties through proper historic designation by organizing case reports, reviewing development applications, and resolving constituent concerns.* Provided guidance to applicants seeking to improve their properties in historic districts by reviewing district ordinances and evaluating renovation plans for compliance. Compiled commissioners' information and served as the administrator for the commission hearings. Assisted applicants with achieving compliance with city codes, coordinated violation review with code compliance officers, and reviewed demolition permits.* Created an informative brochure outlining the levels of historic designations and the tax incentives available for each property. Distributed copies of the brochure to historic property owners, historic neighborhoods, and citizens interested in obtaining historic designations.* Organized a survey of properties in consideration of historic designation. Compiled photographs, surveys, and the histories of properties to support the designation by city officials.* Managed the databases of cases heard by both commissions and maintained the records of case decisions to effectively support officials in evaluating future case hearings.* Consistently entrusted with increasing levels of responsibility and entrusted to lead special projects.