Tracey Lambeth Email and Phone Number

Provided leadership, management and implementation of annual integrated channel marketing strategy for industry wholesalers, dealer groups and key Fortune 500 Companies. • Managed national territory of $80+ million with annual advertising and marketing budgets exceeding $2.5 million.• Executed commercial promotional activities working closely with customers to implement through key consumer reach vehicles. • Developed and executed all print and on online marketing initiatives including dealer and consumer promotions, annual trade shows, online and print catalog reviews, sales incentive programs, advertising, web site revenue growth, content/category management and social media.• Trained and motivated dealer sales force and customer service reps.• Conducted ROI analysis on promotional activities to determine effectiveness for client engagement including web metric programs to measure marketing success.AWARDS: 2009 American Advertising Federation “ADDY” Bronze Award for Excellence in Creativity and Executions; Avery Dennison Dealer Marketing Tool Kit

Developed and implemented account strategies for Mid-Atlantic territory of industry mega-dealers including OfficeMax, Office Depot, Corporate Express and Staples Business Advantage.• Managed direct sales in tri-state region to introduce new products, attain and expand new and existing business. • Established and maintained strong customer/consumer relationships with dealers and end users through sales meetings, customer events, trade shows and business reviews.• Trained and motivated dealer sales force and customer service reps to promote brand awareness and drive trial of new and strategic products.AWARDS – 2002 Vendor Representative of the Year, Boise Office Solutions, MD 2003 Avery Account Manager of the Year Nominee

Primary responsibility for membership recruitment, non-dues revenue and fundraising activities.• Maintained partnerships with industry leaders including Carnival, Princess, Royal Caribbean, Norwegian and Celebrity cruise lines.• Exceeded 1999 sponsorship income projections by 193%. Generated $100,000 in new member revenue exceeding budget projections by 5%.

Overall responsibility for generating revenue through integrated marketing strategies for the association’s financial products and services. Responsibilities included market analysis, strategic planning, project management, advertising, public relations, promotions, new product development, and membership recruitment.• Managed team including associate director of marketing, exhibits manager, graphic artist, production coordinator and admin.• Exceeded non-dues revenue projections for three consecutive years. Managed development of marketing campaigns resulting in 15% average increase in delegate revenue.