Tracey Linnell-Scarce Email and Phone Number
Tracey Linnell-Scarce work email
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Tracey Linnell-Scarce personal email
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I am a passionate copywriter with significant experience in marketing communications and advertising. I have honed my craft over three decades in ad agency, media and in-house marketing environments; across all types of media, from magazines, tv, radio and video; social media, digital display network and website content.I’m most often hired for my commitment to understanding the offerings and objectives of a brand, what makes its customers tick and bringing the two together. Skills > Exceptional written communication skills > The ability to distil complex information into engaging, consumable and action-oriented messaging > Excellent brand voice adoption and brand development ability > Well-honed presentation skills > Excellent campaign planning, development and execution across all media platforms, online and off
Smartgroup Corporation
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Marketing Manager - ContentSmartgroup Corporation Nov 2015 - PresentSydney, Nsw, Au -
Marketing Communications & Social Media Specialist, CopywriterSue Ismiel & Daughters Oct 2014 - Oct 2015Baulkham Hills, New South Wales, AuIt was my role to evolve the company’s local and global brands in the digital and social arenas, developing strategies and creating content to engage audiences, drive traffic and grow revenue.> Develop brand voice and communication and content strategies for each brand> Create campaigns, copy and content for digital and social media; along with website, blogs, CEO speeches and presentations, packaging, retail collateral and TVCs> Provide advice and support across the business to improve the effectiveness of internal and external communications > Manage budget and expenses for digital and social media, and evaluate and report on effectiveness of all activities -
Marketing & Communications SpecialistThe Chefs Toolbox Mar 2012 - Dec 2013I joined TCT at an exciting stage: for the first time, management was thinking seriously about communications and how a fresh, more strategic approach might benefit the business. My role was to align the company communications across all mediums, communicate trainings and incentives to activate the consultant base, and inspire, empower and stimulate the customer base. ● Implementation of company communication strategy in digital, print & social mediums● Writing, production & reporting of B2B/B2C eNewsletters & promotional EDMs using email marketing programs Constant Contact & IMN ● Writing & development of print & electronic content● B2B & B2C communications● List management
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CopywriterNutrimetics Australia Pty Ltd Aug 2006 - Mar 2012Although I was a part of the marketing team, I wrote for just about every area of the business, from first concepts for a new product, to lifestyle features in the consultant magazine, as well as strategy and creative content development for social media. ● Long & short content for print, point of sale and digital● Make complex, heavily-regulated product information meaningful & empowering for the audience● Strategic development to drive customer engagement & activation● Consistent brand voice & maintenance of brand style guide● Concepts & delivery of product names & packaging information to meet brand and regulatory guidelines. ● Work closely with R&D to develop first concepts; & again with the sales & marketing teams to develop training materials & deliver to market
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CopywriterAustralian Radio Network 1998 - 2006North Sydney, New South Wales, AuWorking across three stations meant writing for three vastly different audiences; with hundreds of clients, many with their homes riding on their business success. Writing stand-out creative that got results was critical for their business and ours. ● Develop campaigns that were on brief, on brand & delivered on objectives● Client relations, from taking a brief to ‘selling’ the creative & managing client feedback & queries● Production & talent direction -
CopywriterRobertson Leo Burnett 1995 - 1997• Strategy & insight development• Pitching the ‘big idea’ • New business• TV & radio production direction
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CopywriterOgilvy & Mather Mazengarb 1992 - 1995• Concept development • TV production direction• Work placement mentoring• Finishing the first thoughts of the Creative Director & making his coffee
Tracey Linnell-Scarce Skills
Frequently Asked Questions about Tracey Linnell-Scarce
What company does Tracey Linnell-Scarce work for?
Tracey Linnell-Scarce works for Smartgroup Corporation
What is Tracey Linnell-Scarce's role at the current company?
Tracey Linnell-Scarce's current role is Copywriter, Marketing Communications Specialist, Marketing Strategy, Content Development, Consumer Engagement.
What is Tracey Linnell-Scarce's email address?
Tracey Linnell-Scarce's email address is tr****@****ail.com
What are some of Tracey Linnell-Scarce's interests?
Tracey Linnell-Scarce has interest in Really, New York, Travelling, Really Good Coffee, My Veggie Garden.
What skills is Tracey Linnell-Scarce known for?
Tracey Linnell-Scarce has skills like Social Media, Marketing, Creative Direction, Press Releases, Copywriting, Social Media Marketing, Digital Marketing, Digital Media, Digital Strategy, Advertising, Video Production, Content Development.
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