Tracey Linnell-Scarce

Tracey Linnell-Scarce Email and Phone Number

Copywriter, Marketing Communications Specialist, Marketing Strategy, Content Development, Consumer Engagement @ Smartgroup Corporation
Tracey Linnell-Scarce's Location
Sydney, New South Wales, Australia, Australia
Tracey Linnell-Scarce's Contact Details

Tracey Linnell-Scarce work email

Tracey Linnell-Scarce personal email

About Tracey Linnell-Scarce

I am a passionate copywriter with significant experience in marketing communications and advertising. I have honed my craft over three decades in ad agency, media and in-house marketing environments; across all types of media, from magazines, tv, radio and video; social media, digital display network and website content.I’m most often hired for my commitment to understanding the offerings and objectives of a brand, what makes its customers tick and bringing the two together. Skills > Exceptional written communication skills > The ability to distil complex information into engaging, consumable and action-oriented messaging > Excellent brand voice adoption and brand development ability > Well-honed presentation skills > Excellent campaign planning, development and execution across all media platforms, online and off

Tracey Linnell-Scarce's Current Company Details
Smartgroup Corporation

Smartgroup Corporation

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Copywriter, Marketing Communications Specialist, Marketing Strategy, Content Development, Consumer Engagement
Tracey Linnell-Scarce Work Experience Details
  • Smartgroup Corporation
    Marketing Manager - Content
    Smartgroup Corporation Nov 2015 - Present
    Sydney, Nsw, Au
  • Sue Ismiel & Daughters
    Marketing Communications & Social Media Specialist, Copywriter
    Sue Ismiel & Daughters Oct 2014 - Oct 2015
    Baulkham Hills, New South Wales, Au
    It was my role to evolve the company’s local and global brands in the digital and social arenas, developing strategies and creating content to engage audiences, drive traffic and grow revenue.> Develop brand voice and communication and content strategies for each brand> Create campaigns, copy and content for digital and social media; along with website, blogs, CEO speeches and presentations, packaging, retail collateral and TVCs> Provide advice and support across the business to improve the effectiveness of internal and external communications > Manage budget and expenses for digital and social media, and evaluate and report on effectiveness of all activities
  • The Chefs Toolbox
    Marketing & Communications Specialist
    The Chefs Toolbox Mar 2012 - Dec 2013
    I joined TCT at an exciting stage: for the first time, management was thinking seriously about communications and how a fresh, more strategic approach might benefit the business. My role was to align the company communications across all mediums, communicate trainings and incentives to activate the consultant base, and inspire, empower and stimulate the customer base. ● Implementation of company communication strategy in digital, print & social mediums● Writing, production & reporting of B2B/B2C eNewsletters & promotional EDMs using email marketing programs Constant Contact & IMN ● Writing & development of print & electronic content● B2B & B2C communications● List management
  • Nutrimetics Australia Pty Ltd
    Copywriter
    Nutrimetics Australia Pty Ltd Aug 2006 - Mar 2012
    Although I was a part of the marketing team, I wrote for just about every area of the business, from first concepts for a new product, to lifestyle features in the consultant magazine, as well as strategy and creative content development for social media. ● Long & short content for print, point of sale and digital● Make complex, heavily-regulated product information meaningful & empowering for the audience● Strategic development to drive customer engagement & activation● Consistent brand voice & maintenance of brand style guide● Concepts & delivery of product names & packaging information to meet brand and regulatory guidelines. ● Work closely with R&D to develop first concepts; & again with the sales & marketing teams to develop training materials & deliver to market
  • Australian Radio Network
    Copywriter
    Australian Radio Network 1998 - 2006
    North Sydney, New South Wales, Au
    Working across three stations meant writing for three vastly different audiences; with hundreds of clients, many with their homes riding on their business success. Writing stand-out creative that got results was critical for their business and ours. ● Develop campaigns that were on brief, on brand & delivered on objectives● Client relations, from taking a brief to ‘selling’ the creative & managing client feedback & queries● Production & talent direction
  • Robertson Leo Burnett
    Copywriter
    Robertson Leo Burnett 1995 - 1997
    • Strategy & insight development• Pitching the ‘big idea’ • New business• TV & radio production direction
  • Ogilvy & Mather Mazengarb
    Copywriter
    Ogilvy & Mather Mazengarb 1992 - 1995
    • Concept development • TV production direction• Work placement mentoring• Finishing the first thoughts of the Creative Director & making his coffee

Tracey Linnell-Scarce Skills

Social Media Marketing Creative Direction Press Releases Copywriting Social Media Marketing Digital Marketing Digital Media Digital Strategy Advertising Video Production Content Development Brand Development Television Public Speaking Content Strategy Thinking Outside The Box Management Marketing Strategy Training Web Design Style Guides Email Marketing Online Advertising Voiceovers Strategy Marketing Communications

Frequently Asked Questions about Tracey Linnell-Scarce

What company does Tracey Linnell-Scarce work for?

Tracey Linnell-Scarce works for Smartgroup Corporation

What is Tracey Linnell-Scarce's role at the current company?

Tracey Linnell-Scarce's current role is Copywriter, Marketing Communications Specialist, Marketing Strategy, Content Development, Consumer Engagement.

What is Tracey Linnell-Scarce's email address?

Tracey Linnell-Scarce's email address is tr****@****ail.com

What are some of Tracey Linnell-Scarce's interests?

Tracey Linnell-Scarce has interest in Really, New York, Travelling, Really Good Coffee, My Veggie Garden.

What skills is Tracey Linnell-Scarce known for?

Tracey Linnell-Scarce has skills like Social Media, Marketing, Creative Direction, Press Releases, Copywriting, Social Media Marketing, Digital Marketing, Digital Media, Digital Strategy, Advertising, Video Production, Content Development.

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