Tracey Peyton, Ma Email & Phone Number

Delaware, Ohio

•Oversee the day to day operations and financial management of the Strand Theatre•Supervise the staff and volunteers by providing ongoing, training and development as needed•Manage film acquisition and scheduling, event planning, booking of special events, and scheduling of the facility and the three individual theatres•Develop new programming to better utilize the Strand and provide for continuing growth in service to Delaware and the surrounding communities•Aggressively promote and market the Strand and all of its programming

Lewis Center, Ohio

• Responsible for booking external business for a corporately owned meeting and conference center. • Consistently booked $1M+ of annual business, exceeding sales targets. • Established long term client relationships with a high repeat client percentage. • Researched client room night/revenue performance and prepared account performance reports.• Conducted semi-annual account review meetings with corporate clients.• Successfully executed inside/outside sales calls with travel managers, agencies and intermediaries.• Created, planned and executed Meeting Planner Summit Program; over 300 attendees regionally. • Developed and implemented marketing plans and annual budgets. • Managed work of Sales Managers and assumed duties of the Director of Sales/Marketing in her absence• Developed strong rapport between management company and client owner.• Lead liaison with other departments to identify and mitigate usage challenges.• Facilitated/Emceed special events.

Lewis Center, Ohio

• Developed new and potential client accounts to achieve sales goals: prospect identification, prospect qualification, organizational site tours, proposal development, proposal delivery and contract development.• Developed daily pipeline sales reports and quarterly forecasting.• Researched competition to best promote facility benefits.• Partnered with client prospects through planning meetings/events while establishing budgets and sponsorships.• Assisted meeting planning staff with high profile and first time client development of meetings/events as well as event day logistics.• Utilized other marketing initiatives to enhance the solicitation process.• Developed and maintained client relationships through networking, facility and community events.

North Canton, Ohio

• Developed and implemented annual marketing plan and sales and pricing strategies to exceed sales targets. • Designed and delivered a process for measuring ROI attributed to client satisfaction. • Accountable for day-to-day management of over 300 accounts with 60 new clients annually and $1M in sales. • Negotiated and managed revenue-sharing relationships including an onsite art gallery.• Provided direct oversight of planning staff and special events.• Developed unified team goals through restructure; including development and implementation of Standard Operating Procedures. • Managed team of 7; meeting planners, sales managers and administrative support.

Canton, Ohio

• Implemented marketing plan for theatre.• Maintained all theatre databases.• Worked in box office and handled all theatre correspondence and customer service.• Onsite contact for venue entertainment.

Alliance, Ohio

• Created events through marketing plans, timelines/calendars, budgets and promotions as well as opportunities for growth through varied marketing avenues.• Developed events from inception through fruition including concerts and tradeshows and promotional stunts and remotes.• Assisted in sales and sponsorship development for non-traditional revenue events.• Served as “Guardian of the Gate” for promotional policy and opportunity ventures while responsible for overall look, sound, focus and implementation of special events. • Managed a team of two as well as rotating student interns.

Dayton, Ohio

• Facilitated marketing objectives through promotional event vehicles.• Developed and implemented strategies for all events and promotions. • Served on the team leading Cox Broadcasting in the development and implementation of non-traditional revenue events including concerts and tradeshows.• Created marketing plans, timelines, and budgets for all events and promotions.• Worked with media on various promotional pieces supportive to overall radio mission. • Maintained station inventory and all aspects of correspondence. • Managed and hired student interns.

Master Of Arts, Media Management

Bachelor Of Arts, Communication; Public Relations