Tracey Peyton, Ma Email & Phone Number

Delaware, Ohio

• Oversee the day to day operations and financial management of the Strand Theatre
• Supervise the staff and volunteers by providing ongoing, training and development as needed
• Manage film acquisition and scheduling, event planning, booking of special events, and scheduling of the facility and the three individual theatres
• Develop new programming to better utilize the Strand and provide for continuing growth in service to Delaware and the surrounding communities
• Aggressively promote and market the Strand and all of its programming

Lewis Center, Ohio

• Responsible for booking external business for a corporately owned meeting and conference center.
• Consistently booked $1M+ of annual business, exceeding sales targets.
• Established long term client relationships with a high repeat client percentage.
• Researched client room night/revenue performance and prepared account performance reports.
• Conducted semi-annual account review meetings with corporate clients.
• Successfully executed inside/outside sales calls with travel managers, agencies and intermediaries.

Lewis Center, Ohio

• Developed new and potential client accounts to achieve sales goals: prospect identification, prospect qualification, organizational site tours, proposal development, proposal delivery and contract development.
• Developed daily pipeline sales reports and quarterly forecasting.
• Researched competition to best promote facility benefits.
• Partnered with client prospects through planning meetings/events while establishing budgets and sponsorships.
• Assisted meeting planning staff with high profile and first time client development of meetings/events as well as event day logistics.
• Utilized other marketing initiatives to enhance the solicitation process.

North Canton, Ohio

• Developed and implemented annual marketing plan and sales and pricing strategies to exceed sales targets.
• Designed and delivered a process for measuring ROI attributed to client satisfaction.
• Accountable for day-to-day management of over 300 accounts with 60 new clients annually and $1M in sales.
• Negotiated and managed revenue-sharing relationships including an onsite art gallery.
• Provided direct oversight of planning staff and special events.
• Developed unified team goals through restructure; including development and implementation of Standard Operating Procedures.

Canton, Ohio

• Implemented marketing plan for theatre.
• Maintained all theatre databases.
• Worked in box office and handled all theatre correspondence and customer service.
• Onsite contact for venue entertainment.

Alliance, Ohio

• Created events through marketing plans, timelines/calendars, budgets and promotions as well as opportunities for growth through varied marketing avenues.
• Developed events from inception through fruition including concerts and tradeshows and promotional stunts and remotes.
• Assisted in sales and sponsorship development for non-traditional revenue events.
• Served as “Guardian of the Gate” for promotional policy and opportunity ventures while responsible for overall look, sound, focus and implementation of special events.
• Managed a team of two as well as rotating student interns.

Dayton, Ohio

• Facilitated marketing objectives through promotional event vehicles.
• Developed and implemented strategies for all events and promotions.
• Served on the team leading Cox Broadcasting in the development and implementation of non-traditional revenue events including concerts and tradeshows.
• Created marketing plans, timelines, and budgets for all events and promotions.
• Worked with media on various promotional pieces supportive to overall radio mission.
• Maintained station inventory and all aspects of correspondence.

Master Of Arts, Media Management

Bachelor Of Arts, Communication; Public Relations