Tracey Macaskill Email & Phone Number

Burlington, Ontario, Canada

Wine Educator and retail sales professional with comprehensive product knowledge of the APL wine and craft beverage portfolio. Consistent top tier sales record, staff product training, store administration and in-store merchandising. Provide bi-monthly product tasting/training for TWS Regional Managers. Wine Club and library tastings for Thirty Bench Winermakers, virtual presentations for large groups.

Burlington, Ontario, Canada

Burlington, Ontario, Canada

Burlington, Ontario, Canada

Acting Manager Level II - The Wine Shop TWS

Oakville, On

Product Developer, Designer and Program evolution for a variety of markets including: Image Apparel (hospitality and fortune 1000 accounts), Sportswear, Promotional corporate wear and Logo identity design.Work closely with clients to design, merchandise and develop customized programs and collections.Trend forecasting, create and present design boards, provide market research via multi level focus groups - compose questionares, mediate groups and analyse data, design on trend apparel programs based on program longevity, source, procure and test all fabrications, source socially compliant suppliers, generate critical paths, liase with manufacturers on samples and production, generate illstrations for design boards, tech pacs, line sheets and marketing collateral, co-ordinate pilot test runs and post pilot surveys, create copy for catalogues and brochures, organize and manage catalogue shoots, trade show booth design and backdrop artwork...Clients include: CINTAS Uniform Group (McDonalds Canada, Petro Canada, Montage Resorts, The London Hotels & Resorts), Meridian Canada (Culinary & Medical Apparel), Phresh Wear Inc. (Golfwear), Markland Apparel (Roots Golf), Polo Canada, YES! GolfRecognition:UNIVATOR AWARDS: Strategic Program Design Award, McDonalds Canada 2006Uniform Program Innovation Award, McDonalds Canada 2012CINTAS – Account of the Year – McDonalds Canada

Design and product development of cutting edge golf apparel. Researched market trends, conceptualized and designed full collection of apparel and accessories, created inspiration story boards, tech packs and line sheets using Adobe Illustrator & Photoshop, sourced all fabrications, developed custom technical fabrics, worked closely with mills and contractors to ensure accurate colour and sample reproduction, designed logos, graphics and hang tags, composed seasonal inspiration collateral and press releases, worked directly with clients to create customized corporate wear, collaborated with graphics dept on catalogue layout, copy and webpage design.Recognition: Television; CHCH Morning News fashion show and interviews 2007 and 2008, @Home (full show) 2009. Nominated: Emerging Company of the year 2007 & 2009(Score Golf magazine), Press: West Golf Golfer Magazine article and 2008, Golf Talk Radio Podcast ESPN 2009, PGA.com and GolfWrx online articles 2009.

Sourced and developed all fabrics for Fourmy ranging from exclusive suitings and prints for 5-star hotels and resorts, custom tapestries for casinos to specialty performance fabrics for quick service restaurants and gas stations, in addition to full package garments and accessories and trims. Both offshore and domesticly. Trend and colour forecasting for fabrics and buyout items. Delivered trend seminars to salespeople, created trend and inspiration boards for presentations. Increased vendor supply base by over 200%. Attended fabric shows such as IFFE, Material World and MAGIC on behalf of the company. Created fashion forward image apparel programs that provided consistency in colour and design to work with client’s interiors and corporate vision as well as fulfil the requirement for performance and durability. Established and interpreted extensive fabric testing procedures. Recognition: NAUMD– Image of the Year Award for the Mandarin Oriental New York – 2004

Fabric converter for contemporary women’s wear market. Designed successful colour stories and print collections, researched and sourced new key fabrications ahead of the competition, merchandised fabric assortment, organized and composed presentation material and promotional copy. Attended Premiere Vision and Fabrex (Textile Forum) biannually for colour and trend forecasting. Approval of all lab dips and strike offs. Worked closely with buyers to develop private label programs. Supervised traffic control department, dealt with customs brokers, documentation, quota restrictions, duty drawbacks and remissions, L/C transactions and procedures.Recognition: Fabrics featured in and on front cover of McCall’s and Vogue pattern books

Fashion Merchandising, Textile Technology

Certificate, Adobe Illustrator

Wset 1, Wine, Distinction

The Wine & Spirit Education Trust provides globally recognised education and qualifications in wines, spirits and sake, for professionals.

Ontario Wines Certificate, Distinction

Wset Level 2 (Wine Spirits Education Trust), Wine Steward/Sommelier, Distinction

Food And Wine Pairing, Wine, Distinction