Owner of brand and direct response marketing growth across B2C and B2B lines of business.

Drove quality lead growth for the USA and Canada by managing an in-house team across SEM, affiliate, paid social, programmatic display, CRO (conversion rate optimization), and SEO.

Led Armed Forces Vacation Club's digital strategy, generating incremental revenue through integrated online marketing initiatives. Drove innovation by overhauling marketing technology, processes, and partnerships, ultimately resulting in automation and cost savings. • Grew and activated new customer base, resulting in +25% increase in new customers YOY (2017 vs. 2016) via digital paid media, website navigation, and registration page optimizations. • Directed the digital marketing strategy, including media planning, campaign optimization, reporting, and agency needs for paid search, display retargeting and prospecting / new customer acquisition, paid social, organic social, email, and SEO. • Owned website merchandising, optimization, and content strategies. Served as the business lead for cross-functional teams to envision and implement ecommerce projects. • Oversaw the acquisition, activation, and retention initiatives associated with Premium, a paid level of AFVC membership. Drove +10% increase in upgrades over forecasts through merchandising and marketing strategies. • Managed a team of direct reports who executed on daily marketing initiatives.

Managed an in-house digital media team that planned, forecasted, and executed on multi-million dollar annual spend across paid search, display, meta search, and Yelp. Invented strategies that optimized spend to the fullest extent, resulting in continuous ROI improvements.• Initiated and supervised optimizations, including but not limited to bid rule management, account restructures, and ad copy tests. Drove 28% spend increase, 107% revenue increase for Wyndham Hotels & Resorts paid search / SEM.• Developed and maintained granular media plans, split by channel, targeting, audience, and match type, across multiple brands and cost centers. • Secured incremental funds by building and presenting data-driven media plans and forecasts. • Identified and resolved complex data issues related to tracking and attribution. • Managed a team of SEM Analysts who were responsible for pacing, uploads, and other daily activities.

Developed strategy for the rewrite and SEO optimization of over 7,000 digital hotel descriptions.

Owner of all Toys"R"Us and Toys.com social channels and SEO strategies.

Worked with Fortune 1000 clients to create direct response social media and link building strategies.