Tracey Matchett Email & Phone Number

Atlanta, GA, US

Irvine, California, US

USA retail and franchise territory management expert specializing in providing proprietary data, software, and predictive analytics to help retailers and franchisees maximize performance and revenue. We are experts in franchise territory creation and management, market analysis and white space analysis.

Toronto, Ontario, CA

• USA retail expert specializing in providing proprietary data, software, real time mobile and predictive analytics to help retail and eCommerce companies turn data in to marketing, digital and location based insights.
• Surpass sales quotas, consistently delivering above targets
• 90% renewal and upsell of existing client business
• Landed six-figure annual contract and doubled that business in one year, winning vendor of the year
• Prospected and closed multiple net new clients delivering marketing, digital and site location solutions

Austin, TX, US

• Exceed sales quotas, delivering 30-45% above target on advertising goal through solutions selling
• Turned around Teleflora account and landed six-figure contract
• Prospected and closed four net new clients in Q1 exceeding In-Store goals by 30%
• Inherited client thinking of ending relationship, and up-sold to a six-month contract

Austin, Texas, US

• Achieved 10 -15% increase in conversions for Lenovo and Burt’s Bees paid advertising by targeting active shoppers with relevant banner ads.
• Created go-to-market strategy and new revenue stream for Bazaarvoice, directly selling digital media user-generated content including ratings and reviews to CPG, retail, shopper marketing, and brand decision-makers.
• Leveraged category and shopper insights in account planning to target key brands and develop strategic digital media recommendations to drive eCommerce and shopper marketing sales. Successfully attained a 10-15% boost.

• Prospected and closed three new clients in first four months delivering $1M in revenue
• Pitched and won, under intense pressure, partnership with Kellogg’s Family Rewards Loyalty Program and signed a multi-year deal resulting in $1M
• Secured PepsiCo multi-year contract to drive retail and food service sales resulting in double-digit sales growth

• Surpassed all sales records in the history of DMI and achieved 100% customer retention rate
• Increased DMI’s revenue with General Mills from $200K to $1.5Million
• Sold and delivered 14% sales growth to General Mills shopper marketing team. The program was so successful that it was nominated for the General Mills Champion Award
• Ideated and sold omni-channel digital and entertainment solutions to marketing, shopper marketing, digital/social media, eCommerce divisions, resulting in increased sales and profitability across all client divisions

• Started at SUGO January 2006 as Director and was promoted to VP Marketing and Sales.
• Top revenue producer in the company during tenure
• Prospected and won business with eight new clients, accounting for over $2M in net new revenue
• Sold $300K+ project to American Licorice for a multi-level strategic interactive project

• Clients include Kraft, Kellogg’s, Coca-Cola, Visa
• Won $10M in new revenue from clients including Kellogg’s, Plantronics, Levi Strauss, Visa
• Pitched and won $2M Red Vines integrated promotion, including digital, consumer promotion, event marketing, in-store. Increased Marketing Drive’s sales by 14%, the best results in company history
• Led team in strategic ideation and pitch to tier one brands, resulting in increased sales and profits across major client divisions including marketing, digital, promotions, and event marketing
• Conceptualized and negotiated Kraft and Warner Bros. partnership. Successfully sold $2.5M national promotion that drove new sales and profits for key retailers and cinema.

• Clients include Nestle, Shopper’s Drug Mart, Frito-Lay
• Grew revenue by $3M in first year by creating strategic marketing and promotional plans
• Surpassed Nestlé’s youth campaign goals by 50% through execution of multi-media campaign
• Exceeded Nestlé’s new product launch targets by 60% by delivering high-impact in-store/event marketing solutions
• Negotiated Nestle beverages promotion with 30 Key Accounts, resulting in 15% sales increase

• Clients include P&G, Coca-Cola, Nestle, Loblaws, Rogers Media
• Highest revenue producer for over 10 years, consistently delivering 15-20% above quota.
• Promoted three times from Consultant to Senior Consultant to Director to VP.
• Built the consumer packaged goods/retail division from $300K to over $4M annually by strategically delivering key executives recommendations based on consumer segmentation, behavioral and locational data and insights..

Thin Sliced Learning Program, Professional Selling

Social Media, Social Media Marketing

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General