Tracey Mcbain Email & Phone Number

Glasgow, Scotland, United Kingdom

Leadership role supporting the business through change and delivering on the next phase of growth. Driving the core operational activities of the ClassForKids model and ensuring that we run efficiently and productively. Delivery of results through focus on scaling the business while aligning with successful team development.Key skills and outputs include.

Glasgow

Delivered the power of the ClassForKids brand to the kids activities sector and supported clubs to achieve their full potential. Privileged to lead a team of ten incredibly talented marketers and the successful delivery of a range of objectives including sales qualified leads through digital marketing tactics; including paid search, re-marketing, email.

Glasgow, United Kingdom

• Worked closely with key stakeholder groups to coordinate and successfully manage content across the groups multi-disciplinary digital team. Built these needs into a high performing content strategy. Ownership and.
• Co-ordinated content creation activities for the Lookers Group and PLC websites.
• Led the marketing team to devise a web content strategy that aligned with the company's wider goals.
• Promoted optimisation techniques and use of digital analytics (such as GA) data to dovetail with SEO strategy
• Wrote entertaining and informative search engine optimised copy.
• Article creation derived from keyword research in order to enhance SEO.

Braehead, Glasgow

• Responsibility for the delivery of volume leads to Sales with high conversion rates. Unique role which combined creative thinking with an analytical approach to problem solving and process improvement. Responsibilities.
• team output
• engaging creative content and news articles
• on page vehicle content successfully crafted in the 'voice' of the brand.
• factual and blog style articles
• outreach programmes

Glasgow

Fusion Freelance - Outsource. Manage. Grow. Emphasis was on small business owners, allowing them to outsource their day to day web management and focus on the longer term growth of their companies. Services provided ensured websites, blogs, social media campaigns, content and shopping platforms such as Amazon, Google Shopping and Ebay were error-free.

Glasgow, United Kingdom

Devised concept of Baby Gift Gallery, a fully integrated e-commerce business. Spearheaded the design, optimisation through SEO and systems development of the site. Sourced and closely managed the performance and pricing of all suppliers and providers. These included product suppliers through to service providers of which there were over 35.Responsibility.

Linlithgow, Scotland

During this period real emphasis was placed on optimising the supply chain and lowering costs as far as possible. Against this backdrop I took up this promoted position with responsibility for the multi-million pounds commercial and operational relationship with outsourced Third Party Logistics Providers, delivering cost, quality and availability goals. 6.

Linlithgow, Scotland

Ensured consistent levels of compliance to European freight and duty requirements.Achieved through the design and implementation of a compliance metrics and audit programme which included a root cause and corrective action process.Headed a team which responded to detailed HMRC audit, driving internal process improvements as a result.3 direct reports.

The Netherlands

Invited to undertake this position in the Netherlands during a phase of transition in the company as we prepared to globally switch on a new Oracle based system. Given the total headcount was 40,000 strong, this involved levels of change management not previously experienced. 11 direct reports.Continually hit group targets and maintained prompt scheduling.

Linlithgow

Promoted role within a newly formed department with responsibility for managing new product introductions (NPI) within the EMEA (Europe, Middle East and Africa) region. Pivotal position which linked the activities in the Field with Product Teams who were developing future product roadmaps and processes. 2 direct reports.

Bachelor Of Business Administration (Bba)

Post Graduate Diploma Industrial Management