Tracey Mcbain Email & Phone Number

Glasgow, Scotland, United Kingdom

Leadership role supporting the business through change and delivering on the next phase of growth. Driving the core operational activities of the ClassForKids model and ensuring that we run efficiently and productively. Delivery of results through focus on scaling the business while aligning with successful team development.Key skills and outputs include: strategic planning, data analysis, and budgets, strong communication skills dedicated to influencing and supporting teams through sustained growth and development.

Glasgow

Delivered the power of the ClassForKids brand to the kids activities sector and supported clubs to achieve their full potential. Privileged to lead a team of ten incredibly talented marketers and the successful delivery of a range of objectives including sales qualified leads through digital marketing tactics; including paid search, re-marketing, email, paid social, organic social and content marketing.

Glasgow, United Kingdom

Worked closely with key stakeholder groups to coordinate and successfully manage content across the groups multi-disciplinary digital team. Built these needs into a high performing content strategy. Ownership and directed ideas and initiatives from conception to final delivery. Ensured digital finance promotions were consistent with compliance, legal, content and brand policies.Led team of 4 talented marketers.Key responsibilities:• Co-ordinated content creation activities for the Lookers Group and PLC websites.• Led the marketing team to devise a web content strategy that aligned with the company's wider goals.• Promoted optimisation techniques and use of digital analytics (such as GA) data to dovetail with SEO strategy• Wrote entertaining and informative search engine optimised copy.• Article creation derived from keyword research in order to enhance SEO.• Repurposed content for different mediums including social media and video.• Gathered requirements, analysed and delivered strategic and tactical development opportunities to enhance existing platform.• Lead role in content migration and training for the new content management platform.• Built campaign pages with high levels of conversion on CMS• Conducted data and content quality spot checks and regular governance procedures.

Braehead, Glasgow

Responsibility for the delivery of volume leads to Sales with high conversion rates. Unique role which combined creative thinking with an analytical approach to problem solving and process improvement. Responsibilities included: • team output • engaging creative content and news articles • on page vehicle content successfully crafted in the 'voice' of the brand. • factual and blog style articles • outreach programmes • updating CMS with content, images, video and meta data • PPC campaigns and budgetory controls • Google Analytics ROI Business Process: • FCA compliance audits - designing audit checklist and implementing local control system.

Glasgow

Fusion Freelance - Outsource. Manage. Grow. Emphasis was on small business owners, allowing them to outsource their day to day web management and focus on the longer term growth of their companies. Services provided ensured websites, blogs, social media campaigns, content and shopping platforms such as Amazon, Google Shopping and Ebay were error-free, up-to-date and search engine optimised. Clients came from a variety of business sectors;- Health & Beauty - Retail - Leisure- LogisticsThis approach allowed an efficient, tailored service for all clients.

Glasgow, United Kingdom

Devised concept of Baby Gift Gallery, a fully integrated e-commerce business. Spearheaded the design, optimisation through SEO and systems development of the site. Sourced and closely managed the performance and pricing of all suppliers and providers. These included product suppliers through to service providers of which there were over 35.Responsibility for the development of all operational end to end processes which ensured orders were received, processed and shipped efficiently. Developed a strong business presence through social media and had full ownership for the creation of all original content and product descriptions. Achievements:First page positions on search engines for chosen keywordsSuccessfully managed all contracts negotiating price, quality and availability as first principles.Content management (CMS) and google analytics manager.Won corporate contracts for companies such as: Morgan Stanley, IBM, Warner Music, SkiptonDeveloped all business practices and managed a team of 3Engaging, unique copy and social media writer

Linlithgow, Scotland

During this period real emphasis was placed on optimising the supply chain and lowering costs as far as possible. Against this backdrop I took up this promoted position with responsibility for the multi-million pounds commercial and operational relationship with outsourced Third Party Logistics Providers, delivering cost, quality and availability goals. 6 direct reports. Achievements during this period included:Successful operational delivery of EMEA logistics service ensuring quarter end targets were consistently achieved.Management of EMEA tender processImplementation of a more efficient contract framework which included new terms and conditions,Exhibits, SLA’s and KPI’s. Accomplished by leading a cross functional team within a tight timeframe.Implementation of scorecard mechanisms measuring and improving supplier performance.

Linlithgow, Scotland

Ensured consistent levels of compliance to European freight and duty requirements.Achieved through the design and implementation of a compliance metrics and audit programme which included a root cause and corrective action process.Headed a team which responded to detailed HMRC audit, driving internal process improvements as a result.3 direct reports.

The Netherlands

Invited to undertake this position in the Netherlands during a phase of transition in the company as we prepared to globally switch on a new Oracle based system. Given the total headcount was 40,000 strong, this involved levels of change management not previously experienced. 11 direct reports.Continually hit group targets and maintained prompt scheduling of customer orders

Linlithgow

Promoted role within a newly formed department with responsibility for managing new product introductions (NPI) within the EMEA (Europe, Middle East and Africa) region. Pivotal position which linked the activities in the Field with Product Teams who were developing future product roadmaps and processes. 2 direct reports.

Bachelor Of Business Administration (Bba)

Post Graduate Diploma Industrial Management