Tracey F.

Tracey F. Email and Phone Number

🚀 AI Operations + Agentic Workflow Architect @ AI By Thrive
United States
Tracey F.'s Location
Atlanta, Georgia, United States, United States
Tracey F.'s Contact Details

Tracey F. personal email

Tracey F. phone numbers

About Tracey F.

I am is a seasoned Marketing Operations professional with extensive experience optimizing tech stacks and streamlining workflows for large organizations. With a background in Salesforce and Marketo management, I have a strong focus on leveraging analytics and integrations to drive operational efficiency and business growth. As the founder of AI By Thrive, I am now leading the charge in helping businesses embrace the power of AI and no-code solutions to transform marketing operations. My goal is to empower teams to automate repetitive tasks, optimize decision-making, and accelerate growth—without the need for extensive tech expertise. A passionate advocate for AI, I am committed to making smart, scalable automation accessible to all businesses, driving innovation and profitability at the speed of light.Specifically to platforms, I specialize in driving efficiency and innovation by integrating and automating diverse platforms, leveraging Bubble, replit, Python, etc. On the front end, the platforms are Adobe, HubSpot, Saleforce, WordPress, ClickUp, Airtable, Zoom, Accelevents, Vimeo, and Google. Leveraging No Code Engineering and AI tools like Google Colab, Zapier, Azure and custom coding, I design solutions that transform marketing workflows into scalable, data-driven systems.I’m particularly excited about the growing opportunities in roles like AI Marketing Strategist, Creative Operations Manager, and No-Code AI Developer, which are shaping the future of Marketing Operations. My passion for learning and continuous improvement drives me to explore cutting-edge technologies that make complex processes seamless and impactful. Let’s connect if you're curious about how No Code + AI can elevate your marketing operations!

Tracey F.'s Current Company Details
AI By Thrive

Ai By Thrive

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🚀 AI Operations + Agentic Workflow Architect
United States
Tracey F. Work Experience Details
  • Ai By Thrive
    🚀 Ai Operations + Agentic Workflow Architect
    Ai By Thrive
    United States
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  • Marketing Ops Community
    Marketing Operations Architect
    Marketing Ops Community Oct 2024 - Present
    Orange County, Ca, Us
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  • Marketing Ops Community
    Ambassador & Atlanta Chapter Leader
    Marketing Ops Community Dec 2022 - Present
    Orange County, Ca, Us
    MarketingOps.com has brought the world MOPros and MOps-Apalooza, both of which are community-led platforms and events for Marketing Operations (MOPs) and RevOps professionals. I am lucky enough to be an Ambassador! We are the lifeblood of the MOPros community - helping to connect, grow, and spread the MOPros message.
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  • Ai By Thrive
    Founder
    Ai By Thrive Aug 2024 - Present
    Revolutionize Marketing Operations with AI-Powered Automation and No-Code Solutions.AI By Thrive empowers marketing teams to streamline workflows, integrate platforms seamlessly, and unlock their creative potential—without disrupting your existing ecosystem.
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  • Analytics By Thrive
    Founder
    Analytics By Thrive Dec 2022 - Present
    Calling All CMOs & Marketing Leaders! In The Name of Truth About Marketing... Lend Us Your Ears!!Fundamentally, Our Team Believes in 4 Core Truths:1. Marketing Teams Don't Need Yet Another Platform - You Need AI-ML Know-How2. The Biggest Threat to CMOs Isn’t Competitors - It’s Your Own Data3. Data + Analytics Alone is Not the Answer. Data + Analytics + AI = CMO Super Powers.4. Marketing Success Isn’t About Big Budgets - It’s About Being Smarter with Your DataThe results we bring:Turn fragmented data into a unified, accurate asset that drives better targeting and personalization. InsightSync ensures you’re always working with the freshest data, minimizing waste and maximizing ROI. Stop guessing—start knowing who your customers really are.Take the guesswork out of your campaigns, giving you the confidence to invest in strategies that will drive results. Launch with certainty, adjust with precision, and make every campaign count.Help deliver the right message at the right time, transforming generic marketing into a personalized experience that converts. Stop losing customers along the journey—guide them seamlessly to conversion.Keep your data in check 24/7, so you never have to worry about making decisions based on flawed information. With real-time monitoring, you can trust your data and your insights, knowing they are accurate and current.Ensure you’re not just reaching an audience—you’re reaching the right audience. Maximize the impact of your marketing with predictive insights that tell you who’s ready to buy and who needs more nurturing.
  • Demand Frontier
    Senior Director, Marketing Operations Architect
    Demand Frontier Dec 2023 - Present
    Austin, Texas, Us
    At Demand Frontier, I optimize Martech stacks for B2B clients, leading complex projects involving CRMs, MAPs, ABM tools, and CDPs. In my pre-sales role, I act as a trusted advisor, bridging technology and business with data-driven solutions that enhance marketing efficiency and drive revenue. Partnering with sales teams, I present tailored insights, influence decision-makers, and improve deal win rates through strategic guidance and confident communication.Solution Architecture & Sales Support: Lead integrations and migrations across platforms, aligning solutions with client needs and demonstrating strategic impact in pre-sales situations.* Trusted Advisor on MarTech Platforms: Consult on platforms like Adobe RT-CDP, Salesforce, 6sense, HubSpot, and Segment, ensuring technology investments align with business goals and drive success.* ABM Strategy, Data Analytics & Modeling: Leverage 6sense and DemandBase for ABM strategies, using intent data for precise audience targeting and personalized outreach. Lead data analytics using Power BI, Tableau, SQL, and Python.* Strategic Leadership & Executive Communication: Guide B2B clients with complex strategies, providing data-driven recommendations that translate into measurable business outcomes.* Project Oversight & Execution: Manage high-impact B2B projects, ensuring on-time delivery within scope and budget, aligned with strategic goals.* Innovation & Continuous Improvement: Drive adoption of MarTech innovations and best practices, continuously enhancing client solutions.
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  • The Thrive Agency
    Founder
    The Thrive Agency Jan 2014 - Present
    Atlanta, Ga, Us
    * Offered end-to-end GTM marketing services, including operations, analytics & reporting, process creation & optimization, martech stack evaluation & improvement, CRM optimization, and list creation & enrichment.* Leverage tools and platforms for data analytics, modeling and visualization including SQL, Python, Tableau, PowerBI* Analyzed data insights from different stages of the Sales and Marketing funnel, including website sessions, MQLs, SQLs, pipeline, and bookings.* Managed various campaign projects, including product marketing, social media marketing, search engine optimization, lead generation, email marketing, and both paid & organic traffic.* Utilized marketing tools such as Salesforce, Marketo, Hubspot, Bizible, Tableau, LeanData and Close.io* Worked with B2B clients across various industries, including Tech (PLG, SaaS, IaaS), Healthcare, Finance.
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  • Edb
    Director Of Marketing Operations
    Edb Mar 2023 - Jan 2024
    Bedford, Ma, Us
    * Leveraged Adobe Engage (Marketo), Salesforce, LeanData, 6Sense, and Snowflake, applying technical strategy to systems, processes, and teams.* Collaborated on data governance and compliance projects, ensuring Marketo, Salesforce, and data warehouses like Snowflake were aligned with modern data integrity and privacy guidelines.* Refined and developed a process library for the Marketing team and business stakeholders, enhancing operational efficiency and ensuring consistency across SaaS and PLG marketing initiatives.* Led PLG efforts by defining advanced customer segmentation and personalization strategies that optimized campaign conversions, demonstrating clear impact on the sales pipeline and driving measurable results.* Defined and implemented processes for integrating third-party systems, including Jeto, Cvent, Zoom, and 6sense, ensuring seamless connectivity and workflow optimization to support complex GTM motions.* Worked closely with sales to evaluate and refine lead scoring models, implementing a two-dimensional scoring approach to better align with business objectives and accurately target high-value accounts.* Investigated and resolved LeanData routing issues, resulting in significantly improved speed-to-lead times and a measurable increase in ROI for B2B and B2C campaigns.* Led a team of campaign execution specialists, managing a coordinated process involving Jira, Jeto, Marketo, and Salesforce to ensure efficient and impactful campaign delivery.
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  • Insider Intelligence
    Senior Manager Marketing Operations
    Insider Intelligence Feb 2022 - Mar 2023
    New York, Ny, Us
    * Managed end-to-end marketing operations, including CRM optimization with Salesforce, enhancing customer data analytics, improving CX & engagement in SaaS & PLG environments.* Worked with an extensive MarTech stack including Marketo, Salesforce Data Cloud, Salesforce Sales Cloud, Salesforce Marketing Cloud, 6sense, LeanData, ZoomInfo, LeadIQ, Sailthru, Power BI, Workfront, and Snowflake, maintaining two marketing automation platforms (MAPs) in parallel during critical migration.* Played a key role in the migration to Salesforce, ensuring seamless integration, data consistency, and alignment with GTM strategies across platforms.* Partnered with sales to align on Ideal Customer Profiles (ICP) and GTM strategies, leveraging insights from ABM data in 6sense to inform targeted marketing campaigns and drive sales engagement.* Partnered to define a unified data model using Snowflake, utilizing APIs to pull data from various silos, creating a single source of truth that enhanced data accessibility, analysis, and campaign effectiveness.* Led agile projects in collaboration with sales operations, business systems, and engineering teams to improve data processes, maintain data quality standards, and drive efficiency in sales and marketing alignment.* Analyzed data insights from various funnel stages, including website sessions, MALs, MQLs, SQLs, and pipeline data, utilizing multi-touch attribution to directly connect marketing efforts to closed revenue.* Developed custom reports tailored to the needs of business divisions, marketing, and leadership teams using Power BI, SQL, and Python, providing actionable insights to support strategic decisions and optimize GTM execution.
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  • Career Highlights
    Information Technology Sales & Marketing Leader & Strategist (Various Organizations)
    Career Highlights 2002 - 2014
    * Selected by Datavail to identify and secure complex ITO opportunities in the Southeast, exceeding quota by achieving $2.4 million in revenue within 12 months.* Hired by Savvis, a $1B global IT infrastructure firm, as a hunter rep to drive new business, focusing on complex ITO opportunities. Generated an average deal size of $720k and consistently exceeded quota targets, achieving $6M TCV for Cloud and SaaS solutions.* Appointed by Borland, a $300M software company, to sell solutions for application lifecycle management (ALM) and software delivery optimization, exceeding quota by 110%.* Completed sales training programs including Art of Sales, RAIN Selling, S.P.I.N., and Siebel Sales Training.* Received business process training in CMMI, Six Sigma, ITIL Processes, Agile & Waterfall Methodologies, Application Lifecycle Management (ALM), and Product Lifecycle Management (PLM).

Tracey F. Skills

Project Management Complex Sales Manage Complex Projects Salesforce.com Enterprise Software Sales Process Account Management Direct Sales New Business Development Data Center Strategic Partnerships Business Development Sales Operations Erp Oracle Sap Erp Virtualization Security B2b Start Ups Competitive Analysis Disaster Recovery Sales Voip Strategy Business Alliances Storage Lead Generation Product Management Cold Calling Information Technology Solution Selling Marketing Strategy Online Advertising Social Media Marketing Social Media Advertising Digital Marketing Linkedin Linkedin Marketing Network Marketing Entrepreneurship Digital Strategy Online Marketing Campaign Management Online Lead Generation Strategic Consulting

Tracey F. Education Details

  • Georgia Institute Of Technology
    Georgia Institute Of Technology
    Data Science & Analytics
  • Emory University
    Emory University
    Bachelor Of Arts - Ba
  • Regis University
    Regis University
    Master Of Business Administration - Mba
  • Microsoft
    Microsoft
    Generative Ai For Business With Microsoft Azure Openai

Frequently Asked Questions about Tracey F.

What company does Tracey F. work for?

Tracey F. works for Ai By Thrive

What is Tracey F.'s role at the current company?

Tracey F.'s current role is 🚀 AI Operations + Agentic Workflow Architect.

What is Tracey F.'s email address?

Tracey F.'s email address is tm****@****hoo.com

What is Tracey F.'s direct phone number?

Tracey F.'s direct phone number is +130392*****

What schools did Tracey F. attend?

Tracey F. attended Georgia Institute Of Technology, Emory University, Regis University, Microsoft.

What are some of Tracey F.'s interests?

Tracey F. has interest in Scuba Diving, Golfing, Health, Children, Cooking, Education, Environment, Science And Technology, Human Rights, Civil Rights And Social Action.

What skills is Tracey F. known for?

Tracey F. has skills like Project Management, Complex Sales, Manage Complex Projects, Salesforce.com, Enterprise Software, Sales Process, Account Management, Direct Sales, New Business Development, Data Center, Strategic Partnerships, Business Development.

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