Tracey F. Email & Phone Number

United States

Orange County, Ca, Us

Orange County, Ca, Us

MarketingOps.com has brought the world MOPros and MOps-Apalooza, both of which are community-led platforms and events for Marketing Operations (MOPs) and RevOps professionals. I am lucky enough to be an Ambassador! We are the lifeblood of the MOPros community - helping to connect, grow, and spread the MOPros message.

Revolutionize Marketing Operations with AI-Powered Automation and No-Code Solutions.AI By Thrive empowers marketing teams to streamline workflows, integrate platforms seamlessly, and unlock their creative potential—without disrupting your existing ecosystem.

Calling All CMOs & Marketing Leaders! In The Name of Truth About Marketing... Lend Us Your Ears!!Fundamentally, Our Team Believes in 4 Core Truths:1. Marketing Teams Don't Need Yet Another Platform - You Need AI-ML Know-How2. The Biggest Threat to CMOs Isn’t Competitors - It’s Your Own Data3. Data + Analytics Alone is Not the Answer. Data + Analytics + AI = CMO Super Powers.4. Marketing Success Isn’t About Big Budgets - It’s About Being Smarter with Your DataThe results we bring:Turn fragmented data into a unified, accurate asset that drives better targeting and personalization. InsightSync ensures you’re always working with the freshest data, minimizing waste and maximizing ROI. Stop guessing—start knowing who your customers really are.Take the guesswork out of your campaigns, giving you the confidence to invest in strategies that will drive results. Launch with certainty, adjust with precision, and make every campaign count.Help deliver the right message at the right time, transforming generic marketing into a personalized experience that converts. Stop losing customers along the journey—guide them seamlessly to conversion.Keep your data in check 24/7, so you never have to worry about making decisions based on flawed information. With real-time monitoring, you can trust your data and your insights, knowing they are accurate and current.Ensure you’re not just reaching an audience—you’re reaching the right audience. Maximize the impact of your marketing with predictive insights that tell you who’s ready to buy and who needs more nurturing.

Austin, Texas, Us

At Demand Frontier, I optimize Martech stacks for B2B clients, leading complex projects involving CRMs, MAPs, ABM tools, and CDPs. In my pre-sales role, I act as a trusted advisor, bridging technology and business with data-driven solutions that enhance marketing efficiency and drive revenue. Partnering with sales teams, I present tailored insights, influence decision-makers, and improve deal win rates through strategic guidance and confident communication.Solution Architecture & Sales Support: Lead integrations and migrations across platforms, aligning solutions with client needs and demonstrating strategic impact in pre-sales situations.* Trusted Advisor on MarTech Platforms: Consult on platforms like Adobe RT-CDP, Salesforce, 6sense, HubSpot, and Segment, ensuring technology investments align with business goals and drive success.* ABM Strategy, Data Analytics & Modeling: Leverage 6sense and DemandBase for ABM strategies, using intent data for precise audience targeting and personalized outreach. Lead data analytics using Power BI, Tableau, SQL, and Python.* Strategic Leadership & Executive Communication: Guide B2B clients with complex strategies, providing data-driven recommendations that translate into measurable business outcomes.* Project Oversight & Execution: Manage high-impact B2B projects, ensuring on-time delivery within scope and budget, aligned with strategic goals.* Innovation & Continuous Improvement: Drive adoption of MarTech innovations and best practices, continuously enhancing client solutions.

Atlanta, Ga, Us

* Offered end-to-end GTM marketing services, including operations, analytics & reporting, process creation & optimization, martech stack evaluation & improvement, CRM optimization, and list creation & enrichment.* Leverage tools and platforms for data analytics, modeling and visualization including SQL, Python, Tableau, PowerBI* Analyzed data insights from different stages of the Sales and Marketing funnel, including website sessions, MQLs, SQLs, pipeline, and bookings.* Managed various campaign projects, including product marketing, social media marketing, search engine optimization, lead generation, email marketing, and both paid & organic traffic.* Utilized marketing tools such as Salesforce, Marketo, Hubspot, Bizible, Tableau, LeanData and Close.io* Worked with B2B clients across various industries, including Tech (PLG, SaaS, IaaS), Healthcare, Finance.

Bedford, Ma, Us

* Leveraged Adobe Engage (Marketo), Salesforce, LeanData, 6Sense, and Snowflake, applying technical strategy to systems, processes, and teams.* Collaborated on data governance and compliance projects, ensuring Marketo, Salesforce, and data warehouses like Snowflake were aligned with modern data integrity and privacy guidelines.* Refined and developed a process library for the Marketing team and business stakeholders, enhancing operational efficiency and ensuring consistency across SaaS and PLG marketing initiatives.* Led PLG efforts by defining advanced customer segmentation and personalization strategies that optimized campaign conversions, demonstrating clear impact on the sales pipeline and driving measurable results.* Defined and implemented processes for integrating third-party systems, including Jeto, Cvent, Zoom, and 6sense, ensuring seamless connectivity and workflow optimization to support complex GTM motions.* Worked closely with sales to evaluate and refine lead scoring models, implementing a two-dimensional scoring approach to better align with business objectives and accurately target high-value accounts.* Investigated and resolved LeanData routing issues, resulting in significantly improved speed-to-lead times and a measurable increase in ROI for B2B and B2C campaigns.* Led a team of campaign execution specialists, managing a coordinated process involving Jira, Jeto, Marketo, and Salesforce to ensure efficient and impactful campaign delivery.

New York, Ny, Us

* Managed end-to-end marketing operations, including CRM optimization with Salesforce, enhancing customer data analytics, improving CX & engagement in SaaS & PLG environments.* Worked with an extensive MarTech stack including Marketo, Salesforce Data Cloud, Salesforce Sales Cloud, Salesforce Marketing Cloud, 6sense, LeanData, ZoomInfo, LeadIQ, Sailthru, Power BI, Workfront, and Snowflake, maintaining two marketing automation platforms (MAPs) in parallel during critical migration.* Played a key role in the migration to Salesforce, ensuring seamless integration, data consistency, and alignment with GTM strategies across platforms.* Partnered with sales to align on Ideal Customer Profiles (ICP) and GTM strategies, leveraging insights from ABM data in 6sense to inform targeted marketing campaigns and drive sales engagement.* Partnered to define a unified data model using Snowflake, utilizing APIs to pull data from various silos, creating a single source of truth that enhanced data accessibility, analysis, and campaign effectiveness.* Led agile projects in collaboration with sales operations, business systems, and engineering teams to improve data processes, maintain data quality standards, and drive efficiency in sales and marketing alignment.* Analyzed data insights from various funnel stages, including website sessions, MALs, MQLs, SQLs, and pipeline data, utilizing multi-touch attribution to directly connect marketing efforts to closed revenue.* Developed custom reports tailored to the needs of business divisions, marketing, and leadership teams using Power BI, SQL, and Python, providing actionable insights to support strategic decisions and optimize GTM execution.

* Selected by Datavail to identify and secure complex ITO opportunities in the Southeast, exceeding quota by achieving $2.4 million in revenue within 12 months.* Hired by Savvis, a $1B global IT infrastructure firm, as a hunter rep to drive new business, focusing on complex ITO opportunities. Generated an average deal size of $720k and consistently exceeded quota targets, achieving $6M TCV for Cloud and SaaS solutions.* Appointed by Borland, a $300M software company, to sell solutions for application lifecycle management (ALM) and software delivery optimization, exceeding quota by 110%.* Completed sales training programs including Art of Sales, RAIN Selling, S.P.I.N., and Siebel Sales Training.* Received business process training in CMMI, Six Sigma, ITIL Processes, Agile & Waterfall Methodologies, Application Lifecycle Management (ALM), and Product Lifecycle Management (PLM).

Data Science & Analytics

Bachelor Of Arts - Ba

Master Of Business Administration - Mba

Generative Ai For Business With Microsoft Azure Openai