Tracey Cannon Mulrooney Email & Phone Number

Washington Dc

New York, Ny

Lead day-to-day operations and roadmaps for mobile apps and TV. Collaborate and align with cross-functional and departmental teams to deliver SiriusXM’s $5.8B revenue stream.• Use strong intuition and data to drive corporate initiatives and meet delivery dates that exceed customer needs and stakeholder expectations.• Drive implementation and launch of innovative features for a subscription product which increased session length by up to 80%. Specific examples are: On Demand and… Show more Lead day-to-day operations and roadmaps for mobile apps and TV. Collaborate and align with cross-functional and departmental teams to deliver SiriusXM’s $5.8B revenue stream.• Use strong intuition and data to drive corporate initiatives and meet delivery dates that exceed customer needs and stakeholder expectations.• Drive implementation and launch of innovative features for a subscription product which increased session length by up to 80%. Specific examples are: On Demand and Downloadable content, Video and Live Streaming. Show less

New York, Ny

Own P&L of multiple brands and products. Successfully drive corporate initiatives and strategies by partnering with multifunctional agile development teams and numerous business units.• Brands Managed: Carmen Sandiego, The Oregon Trail, Curious George• Created and sold a strategy to corporate executives for their first product cross-promotion initiative. Implementation increased organic traffic 35%, IAP 15% and achieved a 3-month payback period.• Identified high-quality user… Show more Own P&L of multiple brands and products. Successfully drive corporate initiatives and strategies by partnering with multifunctional agile development teams and numerous business units.• Brands Managed: Carmen Sandiego, The Oregon Trail, Curious George• Created and sold a strategy to corporate executives for their first product cross-promotion initiative. Implementation increased organic traffic 35%, IAP 15% and achieved a 3-month payback period.• Identified high-quality user behaviors to target correlated characteristics on social platforms (e.g. Facebook, Google). Delivered a positive ROI, increased conversion rate 45% and decreased blended paid marketing CPI 65%.• Created a strategy for the Consumer Division’s app portfolio to determine market gaps and identify HMH brand potential.• Achieved yearly revenue goals through innovative and self-driven initiatives requiring cross-functional collaboration (e.g, Legal, Finance, Marketing). Show less

Austin, Tx

Managed a Star Wars Worldwide Editor’s Choice mobile application from idea to launch and then live operations with real-time changes. Developed core loop through market research and monetized product structure per financial forecast and KPIs.• Increased monthly Retention 25%, Revenue 35% and Percent Payers 30% by utilizing daily trends, KPIs and deep dive analysis to identify and implement product improvements.• Developed relationships with internal and external teams to ensure… Show more Managed a Star Wars Worldwide Editor’s Choice mobile application from idea to launch and then live operations with real-time changes. Developed core loop through market research and monetized product structure per financial forecast and KPIs.• Increased monthly Retention 25%, Revenue 35% and Percent Payers 30% by utilizing daily trends, KPIs and deep dive analysis to identify and implement product improvements.• Developed relationships with internal and external teams to ensure alignment on feature planning and requirements to drive on-time deliverables. Show less

Fairfax, Va

First Product Manager at the studio after identifying the need and building the business case.• Relevant Products: Warhammer Wrath of Heroes and Ultima Forever• Increased annual revenue 40% by spearheading the studio transition from subscription-based PC games to mobile games. Analyzed industry leaders and presented data to support new product launches.• Forecast and tracked product KPIs during all stages of its life cycle; analyzed data and presented daily improvements and product… Show more First Product Manager at the studio after identifying the need and building the business case.• Relevant Products: Warhammer Wrath of Heroes and Ultima Forever• Increased annual revenue 40% by spearheading the studio transition from subscription-based PC games to mobile games. Analyzed industry leaders and presented data to support new product launches.• Forecast and tracked product KPIs during all stages of its life cycle; analyzed data and presented daily improvements and product recommendations to key stakeholders. Show less

Fairfax, Va

• Responsible for all aspects of a free-to-play eCommerce store including managing 3rd parties, internal business groups, game team, and usability. • Inform and drive implementation, pricing and optimization of in-game revenue stream for Warhammer Online: Wrath of Heroes.• Tripled daily in-game revenue by creating and implementing monetization strategies focused on pricing, release dates, and product types.• Created pricing and product strategy to shift spend mix from earned… Show more • Responsible for all aspects of a free-to-play eCommerce store including managing 3rd parties, internal business groups, game team, and usability. • Inform and drive implementation, pricing and optimization of in-game revenue stream for Warhammer Online: Wrath of Heroes.• Tripled daily in-game revenue by creating and implementing monetization strategies focused on pricing, release dates, and product types.• Created pricing and product strategy to shift spend mix from earned currency to purchased currency.• Successfully created and launched specific product bundles aimed to entice new players.• Proficient in Omniture, Google Analytics, Advanced Excel, and SQL. Show less

Fairfax, Va

Philadelphia, Pa

• Developed concepts for marketing campaigns, which increased interest by over 30%. • Responsible for managing all aspects of each campaign from concept to implementation: developed relationships with everyone involved and organized personnel and equipment needed for video shoots.

• Improved the quality of business of Tiger Woods PGA TOUR Online through the implementation of Omniture. As the sole provider of analytic reports, I conducted a weekly meeting with Management to recommend the next step for the game.• Improved customer conversion 15% by implementing strategies gained by executing A/B tests using Omniture and Google Web Optimizer.

• Increased the number of events and membership during the academic year by 50%.• Planned, developed, and executed networking events of over 100 students, alumni, and prominent business leaders.

• New Music Series Manager. Implemented a streamlined approach to local show management. Negotiated with venues and managed show activities from sales through operaions.• Responsible for booking and working with local artists as well as updating and maintaining all new media.

• Created and developed the concept for the new lifestyle marketing product released for an artist’s national tour. • Drove market penetration of new artists. Developed press releases; contacted press outlets and negotiated with them to write features on signed artists; wrote critical reviews of recordings; provided background and album to outlets as advance material for artist’s shows.

Increased the efficiency of which the studio was run by integrating Microsoft Office in to everyday use. Helped with all business and artistic aspects of running a photography studio.

Mba, Entrepreneurship And Finance

Bachelors Of Science, Industrial Engineering, Minor In Mathematics

Activities and Societies: Full Scholarship Division 1 Swimmer Treasurer of Phi Eta Sigma National Society of Collegiate Scholars.