Tracey Mustacchio

Tracey Mustacchio Email and Phone Number

Independent Consultant @ TLM Marketing
United States
Tracey Mustacchio's Location
United States, United States
Tracey Mustacchio's Contact Details

Tracey Mustacchio work email

Tracey Mustacchio personal email

n/a
About Tracey Mustacchio

Tracey Mustacchio has led marketing and product transformations at technology companies by incorporating innovative approaches and growth strategies to meet customer needs. An expert leader in her field, Tracey has worked with start-ups, small-venture-backed organizations, and large public companies, including Nuance, IBM, McAfee, and she is currently an advisor for several tech start-ups. In 2016, Tracey was named “CMO of the Year” by IT World and “Marketing Executive of the Year” by International Best in Biz. Career Highlights:• Helped lead six acquisitions from the seller’s side and twelve from the buyer’s side• Led Nuance’s end-to-end Product and Marketing for the $250M Imaging Division• Drove McAfee’s global product strategy and marketing, enabling a dramatic growth from $25M to $990M• Led IBM’s marketing initiatives for a portfolio of products and services, delivering 20% sales growth to $10B+ in annual revenues • Led strategic repositioning of a small software company to enter rapidly growing User Access Security market, boosting annual revenues 25% and laying the foundation for acquisition by private equity- backed Ivanti as Chief Marketing Officer / Head of Product Strategy at RES Software.Specialties: Go-to-Market Growth, Cybersecurity, M&A and Integration, Brand Architect and Positioning, Product Modernization

Tracey Mustacchio's Current Company Details
TLM Marketing

Tlm Marketing

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Independent Consultant
United States
Tracey Mustacchio Work Experience Details
  • Tlm Marketing
    Independent Consultant
    Tlm Marketing
    United States
  • Nitel
    Nitel
  • Freelance
    Fractional Cxo
    Freelance Oct 2023 - Present
  • Acium Browser Security
    Advisory Board Member
    Acium Browser Security May 2024 - Present
  • Itopia
    Advisory Board Member
    Itopia Apr 2021 - Present
    Miami, Florida, Us
  • Evident Systems
    Advisory Board Member
    Evident Systems May 2019 - Present
    Reston, Va, Us
  • Sicura
    Advisory Board Member
    Sicura May 2022 - Jun 2024
  • Secureworks
    Chief Marketing Officer
    Secureworks Jun 2021 - Sep 2023
    Atlanta, Ga, Us
    Led Secureworks (NASDAQ: SCWX) market transformation from a security services company to a SaaS cybersecurity platform leader.
  • Carbonite
    Interim Chief Marketing Officer (Acquired By Opentext)
    Carbonite Nov 2019 - Oct 2020
    Boston, Ma, Us
    Carbonite (NASDAQ: CARB) was a $296M data security and back up firm. I joined as interim CMO to lead them through their $1.42B acquisition by OpenText (NASDAQ: OTEX). I led all marketing and online sales, restructured marketing and led the integration (teams, processes, martech stack) into the newly created SMB/C division of OpenText.
  • Nuance Communications
    Chief Product Officer, Svp Marketing, Imaging Division (Acquired By Kofax)
    Nuance Communications Mar 2018 - Feb 2019
    Burlington, Ma, Us
    Responsible for Engineering, Product and Marketing. Managed a team of 400. Transformed Imaging Products and GTM to be agile and market led. Helped drive a division turn-around from declining revenue to growth, while maintaining profitability. Assisted in the sale of the division to Kofax.
  • Res Software
    Cmo, Svp Products (Acquired By Ivanti)
    Res Software May 2014 - Jul 2017
    Radnor, Pa, Us
    Led strategic repositioning of firm and products, creating and overseeing implementation of highly effective go-to-market, and product strategies.
  • Ibm
    Vice President, Ww Marketing, Information Management
    Ibm 2013 - 2014
    Armonk, New York, Ny, Us
    Responsible for global Information Management Marketing (including Big Data, Information Integration and Governance, Data Management and Data Warehousing).
  • Ibm
    Director Product Marketing, Big Data
    Ibm 2012 - 2013
    Armonk, New York, Ny, Us
    Responsible for marketing, product marketing and go to market for Big Data which was one of IBM’s top 4 corporate initiatives in 2012 and 2013. During this time IBM was recognized by IDC, Gartner, Forrester and Wikibon as a leader in the Big Data space.
  • Ibm
    Cmo & Svp Products Vivisimo (Acquired By Ibm)
    Ibm Oct 2009 - May 2012
    Armonk, New York, Ny, Us
    Led all of Vivisimo's marketing and product management functions, including go-to-market strategy, public relations and lead generation. Created and launched new company positioning to differentiate Vivisimo from the likes of Google, Microsoft, Autonomy and Endeca.Vivisimo was acquired by IBM in May of 2012.
  • Tracesecurity
    Chief Marketing Officer And Vp Product Management
    Tracesecurity 2003 - 2008
    Baton Rouge, La, Us
    VP and CMO from 2006 - 2008Senior Marketing Consultant 2003-2005Instrumental in transforming security services company to SaaS company.
  • Secure Software
    Vp Marketing & Product Management (Acquired By Fortify)
    Secure Software 2005 - 2006
    Us
    Created and executed positioning and product launch plan for CodeAssure 2.0, the company’s flagship product. Resulted in 2006 Jolt Award and many favorable press placements.
  • Tlm Marketing
    Founder
    Tlm Marketing 2000 - Aug 2005
    Consultancy which specializes in providing strategic marketing and product management consulting to high growth companies. Projects included: SaaS transformations, Business Plans, Acquisition Due Diligence, Product Led Growth, Marketing Strategies, Company & Product Positioning, Executive Speaking Engagements, Product Management Process Analysis & Restructure, New Product Launch Plans, Website Launches, Competitive Analysis, Market Requirements Documents, and Customer Retention Plans.Contracts have included: - Rightnow Techologies (acquired by Oracle) - Cybertrust (acquired by Verizon) - TraceSecurity - netForensics - Verisign - Weatherbug - Best Software - 24/7 Customer - UpShot - SecureInfo
  • Business Evolution
    Vp Marketing & Product Management (Acquired By Kana)
    Business Evolution 1999 - 1999
    Lewisville, Texas, Us
    Positioned the company as a strategic eCRM provider and was instrumental in the company’s sale to Kana Communication for $140 million.
  • Mcafee
    Vice President Product Integration
    Mcafee 1994 - 1999
    San Jose, California, Us
    During tenure at McAfee, revenues grew from $25 million to more than $900 million. I led product marketing and product management for all product lines.1997-1999 VP Product Integration Division1995-1997 Director Product Marketing & Product Management (all products)1994-1995 Director Product Marketing & Product Management (Network Management Products)1994- Development Manager, Help Desk
  • Mcafee
    Head Of Product Management At Brightwork (Acquired By Mcafee)
    Mcafee 1992 - 1994
    San Jose, California, Us

Tracey Mustacchio Skills

Leadership Product Marketing B2b Sales Start Ups Software As A Service Business Development Sales Enablement Lead Generation B2b Marketing Customer Relationship Management Strategy Business To Business Marketing Product Management Go To Market Strategy Customer Journey Mapping Enterprise Software Social Media Marketing Saas Management Public Relations Marketing Communications Marketing Strategy Security Cloud Computing Crm

Tracey Mustacchio Education Details

  • Harvard Business School
    Harvard Business School
    Business And Entrepreneurship
  • Carnegie Mellon University
    Carnegie Mellon University
    Computer Software Engineering
  • Virginia Wesleyan University
    Virginia Wesleyan University
    Ba Math/Computer Science And Philosophy

Frequently Asked Questions about Tracey Mustacchio

What company does Tracey Mustacchio work for?

Tracey Mustacchio works for Tlm Marketing

What is Tracey Mustacchio's role at the current company?

Tracey Mustacchio's current role is Independent Consultant.

What is Tracey Mustacchio's email address?

Tracey Mustacchio's email address is tm****@****rks.com

What schools did Tracey Mustacchio attend?

Tracey Mustacchio attended Harvard Business School, Carnegie Mellon University, Virginia Wesleyan University.

What skills is Tracey Mustacchio known for?

Tracey Mustacchio has skills like Leadership, Product Marketing, B2b, Sales, Start Ups, Software As A Service, Business Development, Sales Enablement, Lead Generation, B2b Marketing, Customer Relationship Management, Strategy.

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