Tracey Mustacchio work email
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Tracey Mustacchio personal email
Tracey Mustacchio has led marketing and product transformations at technology companies by incorporating innovative approaches and growth strategies to meet customer needs. An expert leader in her field, Tracey has worked with start-ups, small-venture-backed organizations, and large public companies, including Nuance, IBM, McAfee, and she is currently an advisor for several tech start-ups. In 2016, Tracey was named “CMO of the Year” by IT World and “Marketing Executive of the Year” by International Best in Biz. Career Highlights:• Helped lead six acquisitions from the seller’s side and twelve from the buyer’s side• Led Nuance’s end-to-end Product and Marketing for the $250M Imaging Division• Drove McAfee’s global product strategy and marketing, enabling a dramatic growth from $25M to $990M• Led IBM’s marketing initiatives for a portfolio of products and services, delivering 20% sales growth to $10B+ in annual revenues • Led strategic repositioning of a small software company to enter rapidly growing User Access Security market, boosting annual revenues 25% and laying the foundation for acquisition by private equity- backed Ivanti as Chief Marketing Officer / Head of Product Strategy at RES Software.Specialties: Go-to-Market Growth, Cybersecurity, M&A and Integration, Brand Architect and Positioning, Product Modernization
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Independent ConsultantTlm MarketingUnited States
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Nitel -
Fractional CxoFreelance Oct 2023 - Present
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Advisory Board MemberAcium Browser Security May 2024 - Present -
Advisory Board MemberItopia Apr 2021 - PresentMiami, Florida, Us -
Advisory Board MemberEvident Systems May 2019 - PresentReston, Va, Us -
Advisory Board MemberSicura May 2022 - Jun 2024 -
Chief Marketing OfficerSecureworks Jun 2021 - Sep 2023Atlanta, Ga, UsLed Secureworks (NASDAQ: SCWX) market transformation from a security services company to a SaaS cybersecurity platform leader. -
Interim Chief Marketing Officer (Acquired By Opentext)Carbonite Nov 2019 - Oct 2020Boston, Ma, UsCarbonite (NASDAQ: CARB) was a $296M data security and back up firm. I joined as interim CMO to lead them through their $1.42B acquisition by OpenText (NASDAQ: OTEX). I led all marketing and online sales, restructured marketing and led the integration (teams, processes, martech stack) into the newly created SMB/C division of OpenText. -
Chief Product Officer, Svp Marketing, Imaging Division (Acquired By Kofax)Nuance Communications Mar 2018 - Feb 2019Burlington, Ma, UsResponsible for Engineering, Product and Marketing. Managed a team of 400. Transformed Imaging Products and GTM to be agile and market led. Helped drive a division turn-around from declining revenue to growth, while maintaining profitability. Assisted in the sale of the division to Kofax. -
Cmo, Svp Products (Acquired By Ivanti)Res Software May 2014 - Jul 2017Radnor, Pa, UsLed strategic repositioning of firm and products, creating and overseeing implementation of highly effective go-to-market, and product strategies. -
Vice President, Ww Marketing, Information ManagementIbm 2013 - 2014Armonk, New York, Ny, UsResponsible for global Information Management Marketing (including Big Data, Information Integration and Governance, Data Management and Data Warehousing). -
Director Product Marketing, Big DataIbm 2012 - 2013Armonk, New York, Ny, UsResponsible for marketing, product marketing and go to market for Big Data which was one of IBM’s top 4 corporate initiatives in 2012 and 2013. During this time IBM was recognized by IDC, Gartner, Forrester and Wikibon as a leader in the Big Data space. -
Cmo & Svp Products Vivisimo (Acquired By Ibm)Ibm Oct 2009 - May 2012Armonk, New York, Ny, UsLed all of Vivisimo's marketing and product management functions, including go-to-market strategy, public relations and lead generation. Created and launched new company positioning to differentiate Vivisimo from the likes of Google, Microsoft, Autonomy and Endeca.Vivisimo was acquired by IBM in May of 2012. -
Chief Marketing Officer And Vp Product ManagementTracesecurity 2003 - 2008Baton Rouge, La, UsVP and CMO from 2006 - 2008Senior Marketing Consultant 2003-2005Instrumental in transforming security services company to SaaS company. -
Vp Marketing & Product Management (Acquired By Fortify)Secure Software 2005 - 2006UsCreated and executed positioning and product launch plan for CodeAssure 2.0, the company’s flagship product. Resulted in 2006 Jolt Award and many favorable press placements. -
FounderTlm Marketing 2000 - Aug 2005Consultancy which specializes in providing strategic marketing and product management consulting to high growth companies. Projects included: SaaS transformations, Business Plans, Acquisition Due Diligence, Product Led Growth, Marketing Strategies, Company & Product Positioning, Executive Speaking Engagements, Product Management Process Analysis & Restructure, New Product Launch Plans, Website Launches, Competitive Analysis, Market Requirements Documents, and Customer Retention Plans.Contracts have included: - Rightnow Techologies (acquired by Oracle) - Cybertrust (acquired by Verizon) - TraceSecurity - netForensics - Verisign - Weatherbug - Best Software - 24/7 Customer - UpShot - SecureInfo
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Vp Marketing & Product Management (Acquired By Kana)Business Evolution 1999 - 1999Lewisville, Texas, UsPositioned the company as a strategic eCRM provider and was instrumental in the company’s sale to Kana Communication for $140 million. -
Vice President Product IntegrationMcafee 1994 - 1999San Jose, California, UsDuring tenure at McAfee, revenues grew from $25 million to more than $900 million. I led product marketing and product management for all product lines.1997-1999 VP Product Integration Division1995-1997 Director Product Marketing & Product Management (all products)1994-1995 Director Product Marketing & Product Management (Network Management Products)1994- Development Manager, Help Desk -
Head Of Product Management At Brightwork (Acquired By Mcafee)Mcafee 1992 - 1994San Jose, California, Us
Tracey Mustacchio Skills
Tracey Mustacchio Education Details
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Harvard Business SchoolBusiness And Entrepreneurship -
Carnegie Mellon UniversityComputer Software Engineering -
Virginia Wesleyan UniversityBa Math/Computer Science And Philosophy
Frequently Asked Questions about Tracey Mustacchio
What company does Tracey Mustacchio work for?
Tracey Mustacchio works for Tlm Marketing
What is Tracey Mustacchio's role at the current company?
Tracey Mustacchio's current role is Independent Consultant.
What is Tracey Mustacchio's email address?
Tracey Mustacchio's email address is tm****@****rks.com
What schools did Tracey Mustacchio attend?
Tracey Mustacchio attended Harvard Business School, Carnegie Mellon University, Virginia Wesleyan University.
What skills is Tracey Mustacchio known for?
Tracey Mustacchio has skills like Leadership, Product Marketing, B2b, Sales, Start Ups, Software As A Service, Business Development, Sales Enablement, Lead Generation, B2b Marketing, Customer Relationship Management, Strategy.
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