Tracey Naghshineh Email & Phone Number

Charlotte, North Carolina, United States

Executed complex, multi-cell, multi-component, high volume direct mail programs for multiple and diverse lines of business. Often on tight schedules with ever-evolving parameters due to the very dynamic nature of the financial environment/industry, credit scoring, etc. Led production on assigned projects by collaborating with internal and external partners to ensure flawless execution within budget and USPS requirements.Contributed annually to overall team cost savings in these areas: print and lettershop methods, paper types, component sizes, postal savings, and vendor selection. Adept at communicating complex data programming requirements to external vendors to ensure program success and feasibility.Collaborated with other production managers on my team to dissect projects and come up with ideas on how best to execute. Our team was diverse and extremely experienced in the industry, and we worked really well with each other. Led efforts to help train and mentor internal marketing partners in order to provide a solid foundation and understanding of how a direct mail package is produced from time of estimating through print, personalization and mailing by visiting a local vendor site.Utilized various programs in job role: Noosh, Aprimo, Jira, Confluence.Participated in various efforts throughout tenure, including: Large direct mail vendor RFP and site visit tour, effort to execute recurring time-sensitive mailings via FedEx overnight service, and revising how assigned projects were executed to improve time to market and/or gain cost efficiencies, often being able to apply learnings to projects being executed by others on the team. Also involved in production of, and vendor sourcing for, dimensional mail projects and the quarterly production of In-Branch Advertising collateral materials. This role was a hybrid (remote + in-office), but also extremely virtual, as all of my internal and external partners were in locations other than Charlotte, NC.

Deerfield, Illinois, United States

Identified, evaluated, and compiled new vendor sources for dimensional direct mail and other packaging formats.

Burke, Virginia, United States

Dulles, Virginia, United States

Various roles with increasing levels of responsibility. Managed team of 8. Supervised the execution and distribution of AOL acquisition packages and Point-of-Purchase floor and counter displays for use by large U.S. retailers at the time, including Target, Walmart, Best Buy, Circuit City, USPS and Blockbuster. Achieved over $2 million in cost savings in 2004 by modifying existing package formats and substrates used. Executed package testing and monitored expenditures and inventory levels.

Chantilly, Virginia, United States

Developed and executed direct mail and advertising campaigns for the largest federal IT reseller of computer hardware and software in the U.S. Also took over print ad purchasing upon the departure of the person who left that role.

Laurel, Maryland, United States

Sheetfed and half web print sales with heavy emphasis on new client acquisition. Exceeded sales goal by 15% in first year.

Washington, District Of Columbia, United States

Direct mail print production management for multiple high profile, complex and recurring campaigns for clients, including: The U.S. Mint commemorative coin programs, U.S. Air, Mead Johnson Nutritionals, and Philip Morris.

Virginia, United States

Various direct marketing agency roles to include account management and print production for clients in the non-profit/charitable and association membership sectors.