Tracey O'Shea Email & Phone Number

Boston, Massachusetts, US

New York, NY, US

Santa Clara, CA, US

Drove the planning, development and execution of multi-channel demand generation campaigns and programs designed to grow revenue at scale and drive customer affinity across all customer segments in the Americas region. Served as acting leader of the Americas Marketing team from March - September 2020.Outcomes: 30% YoY growth in marketing created pipeline.

Santa Clara, CA, US

Led various North America Marketing teams - US Commercial, Canada, Enterprise East, South, and Central - responsible for driving campaigns, partner marketing, account-based marketing, executive and customer lifecycle programs. Outcomes: Increased marketing created pipeline by 148% from $225M to $560M over 3 years, scaled team from 9 people to 17 people.

Santa Clara, CA, US

Santa Clara, CA, US

Managed all campaign creation, budget allocation, and field and partner marketing planning and execution for the US East region and Latin America across all sales segments including Major Accounts, Enterprise, Commercial and Public Sector. Led multi-level, direct and indirect cross-functional marketing and sales teams in the development of go-to-market.

Round Rock, Texas, US

Built and managed key programs and campaigns for VSPEX and EMC’s S100 product segment designed to capture partner mindshare and drive demand with and through resellers and key alliance partners; Led a cross functional team responsible for developing KPIs, building dashboards, and driving integrated planning.

Round Rock, Texas, US

Developed and executed strategic marketing demand generation programs to build and accelerate pipeline for enterprise and mid market segments in the New England and Upstate New York territory; Collaborated with regional sales management, campaign and program teams, and business unit marketing leads to create a regional marketing plan that aligns with sales.

Cambridge, MA, US

Organized marketing lead generation efforts for the financial services vertical and the BPM and CRM product lines; Supported the target account selling model with focused cross-channel campaigns including tradeshows, webcasts, email campaigns, newsletters, direct mail and web-based promotions; Measured effectiveness and ROI for all marketing lead.

Rock Hill, SC, US

Managed all aspects of corporate and channel marketing programs for the Europe and APAC regions including budget planning and execution, program development, direct marketing, tradeshows and regional events, product launches, public relations, print and online advertising, international collateral development and website content management; Tripled monthly.

Shelton, CT, US

Directly responsible for the sales and marketing of reagents and laboratory research accessories for the Boston and Connecticut academic territory, exceeding an annual quota of $2M; Coordinated targeted, account-specific marketing and lead generating activities such as vendor shows, promotional blitzes and technical seminars; Negotiated preferred supplier.

Shelton, CT, US

Assisted Marketing Managers and Product Managers in the development and implementation of various product marketing campaigns and projects including advertisements, direct mail, web marketing and sales collateral; Created project schedules and trafficked project work flow, working with internal designers, external agencies and print vendors to insure that.

Shelton, CT, US

Calculated and maintained all commission payment information for the U.S. sales organization; Administered the compensation plans for the U.S. and European sales organizations; Assisted in the coordination of global and regional sales meetings and on-site trainings; Provided administrative support primarily for the U.S. Sales force and some secondary.

US

Coordinated customer and lead generation events throughout the east coast; Maintained and updated all files, databases and contact information for the eastern sales department; Created detailed reports and presentations for regional management meetings; Monitored and updated all forecast information relevant to sales in the eastern region; Coordinated the.

Provided direct academic and vocational support to students in the Special Education Program, both individually and in small groups; Served as a teaching assistant in the classroom to students requiring a supported mainstream experience.

Education record

Education record

Education record