Tracey Parsons Email & Phone Number

Los Angeles, California, US

Flockity is a pioneering platform at the intersection of Influencer Marketing and Recruitment Marketing. With a vision to democratize job distribution, Flockity empowers individuals to become job distributors, connecting employers with a wider talent pool through an extensive influencer network. The platform operates on a pay-per-click model, ensuring.

• A Talent Experience consultancy at the intersection of employer brand, recruitment marketing, and candidate experience to create delight for talent and brands.Clients Include:AmentumChildren's.
• Redesigned a candidate experience that delivered a 7x increase in conversions
• Implemented agile methodology social campaigns that increased engagement by 200%, and followers, by 500%
• Re-defined what candidate nurture means and how it is implemented to focus on candidate intent
• Implemented email campaigns that delivered a 77% click rate
• Changed email campaigns to be more aligned with candidate needs and delivered a 177% lift in open rate and 71% increase in click rate.

WORQDRIVE is an internal mobility tool that makes it easy for your best people to stay.WORQDRIVE:Matches current employees to open jobs based on their skills and aspirationsServes up relevant learning and development based on the employee’s growth goalsAllows employees to apply for internal jobs with one click. Allows recruiters to anonymously source.

CredHive is an early stage startup designed to change the way people store and present their work experience. Our cloud-based solution allows talent to store and curate visual proof of their best work and anonymously broadcast this work when they are ready to change roles. This highly visual sourcing tool is not your typical "resume database". It is not a.

Concord, MA, US

Building a best in class recruitment marketing & employer brand consulting function designed to change the conversation in recruiting to focus on how we communicate elegantly with talent, measure outcomes at every step of the candidate journey. The goal: Build a modern recruitment marketing function designed for long-term impact. Oh, and I get to lead the.

American Fork, Utah, US

*SME Digital is a social and digital agency dedicated to delivering the truth.Developing social and digital strategy for Fortune 1000 companies with measurable results.Contributing writer to AdAge Top 50 social media blog.Clients Include:KindredHumanaConcentraBoy Scouts of America

Irving, Texas, US

• Ryan Partnership is a leader in promotion and shopper marketing for some of the worlds biggest brands.Digital Clients Include:ChaseLean CuisineStouffer'sPurinaAccomplishments of note:
• Re-­inventing CRM by creating a segmented loyalty communications strategy that houses communications in the loyalty platform vs. a traditional email program.
• Developed proprietary Audience Engagement Index to help clients evaluate new social sharing platforms (Pinterest, Instagram)

Columbus, OH, US

• Recruited to lead, manage & grow multiple client relationships as the most senior agency representative at one of the nation's preeminent digital marketing agencies, helping Fortune 500 companies thrive in the evolving.
• Fostered and grew executive relationships with key accounts exceeding quarterly financial goals.
• Delivered big-thinking strategic vision on digital marketing programs including banner advertising, online promotions, and microsites.
• Developed strategic direction as well as managed, coordinated, and organized digital marketing programs including banner advertising, online promotions, and microsites.
• Measured the success of marketing programs and adjusted strategies based on results
• Transitioned major branded manufacturer client relationship to retained agreement providing agency with recurring and increased revenue

New York, NY, US

• One of the AdAge Top 50 Digital Agencies, TMP Worldwide develops the digital tools that enable customers to deploy their brands socially.Served the agency for 7 years in progressively responsible roles from Digital.
• Managed & grew multiple client relationships as the most senior agency representative.
• Ensured that Account Teams provides Clients with business building initiatives/ideas on a regular basis.
• Developed and optimized overall digital marketing campaign strategies for client accounts.
• Provided oversight for the execution of all brand development research, development and deployment
• Provided oversight for the execution of all website and content strategies

New York, NY, US

• One of the AdAge Top 50 Digital Agencies, TMP Worldwide develops the digital tools that enable customers to deploy their brands socially.Served the agency for 7 years in progressively responsible roles from Digital.
• Planned, developed and launched digital marketing campaigns including: * Websites * CRM strategies* Segmented microsites* Online media sponsorships* Online guerilla marketing techniques
• Managed and directed the e-mail marketing efforts including strategy, execution, testing, and analysis, plus the acquisition of e-mail names
• Developed cutting-edge marketing campaigns using: * Blogs* Podcasting* Mobile
• Spoke at industry events and functions as an expert in Digital Marketing
• Developed competitive intelligence benchmarks for clients

• One of the AdAge Top 50 Digital Agencies, TMP Worldwide develops the digital tools that enable customers to deploy their brands socially.Served the agency for 7 years in progressively responsible roles from Digital.
• Developed strategy that delivered a 24:1 return on investment
• Conducted competitive analysis for UC Berkeley Center for Executive Development and Golden Gate University.
• Developed integrated marketing strategies to increase customer acquisition at Columbia College and UC Berkeley.
• Researched and communicate best marketing practices for all clients to drive marketing strategy.
• Conducted focus groups for Columbia College to define image and brand positioning.

• One of the AdAge Top 50 Digital Agencies, TMP Worldwide develops the digital tools that enable customers to deploy their brands socially.Served the agency for 7 years in progressively responsible roles from Digital.
• Developed Virtual Open House to aid in customer acquisition and conversion.
• Developed retention strategies using email, telemarketing and online contests.
• Conducted online surveys for Golden Gate University to define media habits and brand positioning.
• Conducted internal audits with UC Berkeley to identify areas of online opportunity.
• Developed segmentation strategies to enhance student quality at University of Iowa.

• InfoImage developed and implemented corporate portal solutions that give people the freedom to make better, faster business decisions. Digital Clients Included:MusicForce.comStaubachStryker Endoscopy
• Launched early eCommerce player in 30 days resulting in a $30M+ acquisition
• Developed ecommerce/B2B strategic documentation and direction for clients
• Work closely with Marketing to develop communications with the local media in regard to our specific projects and wins.
• Managed the project team that defined a company-wide, consistent engagement methodology consisting of requirements analysis, scope definition, etc.

Dallas, TX, US