Tracey Parsons Email and Phone Number
Bringer of sunshine (and spice). Leading a rebellion in the world of work for employees and candidates everywhere. Employer brand, recruitment marketing, candidate experience, and internal mobility aficionado. at
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Flockity
Tracey Parsons's Location
Los Angeles, California, United States, United States
Tracey Parsons's Contact Details
Tracey Parsons work email
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Tracey Parsons phone numbers
About Tracey Parsons
At every intersection of the talent revolution, I seized opportunities to push innovation and be the change agent. I continue to look for ways to develop and impact employer brands in the digital, social and mobile landscape.* Designing metrics-based recruitment marketing strategies using every trick in the digital playbook; web, mobile, social, email, display. Always thinking beyond advertising and comprehend a holistic view of recruitment marketing – including digital, social, experiential and direct marketing* Leading teams and clients to implementing branded, measurable & actionable recruitment marketing and employer brand strategies* Pioneering: Proven ability to bring discipline to a complex category and multiple clients and deliver great strategic ideas that are ahead of their time. Moved organization from direct mail to online in 1995. Transitioned monster.com clients from print to digital in 1997. And today, pushing companies to use RSS, social media and mobile vs. traditional outlets.Specialties: Recruitment Marketing (20 years)Digital Consumer and Employer Brand Strategy (20 years)Digital Development (20 years)Competitive/Strategic Planning (18 years)Mobile (12 years)Employer Brand Thought Leadership (15 years)Employer Brand development & consulting (15 years)Benchmarking & Metrics development (10 years)Social Recruiting Strategy (10 years)
Tracey Parsons's Current Company Details
Flockity
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Bringer of sunshine (and spice). Leading a rebellion in the world of work for employees and candidates everywhere. Employer brand, recruitment marketing, candidate experience, and internal mobility aficionado.
Tracey Parsons Work Experience Details
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Co-FounderFlockity May 2023 - PresentLos Angeles, California, UsFlockity is a pioneering platform at the intersection of Influencer Marketing and Recruitment Marketing. With a vision to democratize job distribution, Flockity empowers individuals to become job distributors, connecting employers with a wider talent pool through an extensive influencer network. The platform operates on a pay-per-click model, ensuring cost-effective and performance-driven results.
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Ceo & Co-FounderParsons Strategic Consulting Oct 2008 - Present*A Talent Experience consultancy at the intersection of employer brand, recruitment marketing, and candidate experience to create delight for talent and brands.Clients Include:AmentumChildren's MercyDaVitaKinderCareIntelPandoLogicWaste Management• Redesigned a candidate experience that delivered a 7x increase in conversions• Implemented agile methodology social campaigns that increased engagement by 200%, and followers, by 500%• Re-defined what candidate nurture means and how it is implemented to focus on candidate intent• Implemented email campaigns that delivered a 77% click rate• Changed email campaigns to be more aligned with candidate needs and delivered a 177% lift in open rate and 71% increase in click rate.• Developed metrics for social media program. Engagement is up 400%. • Research and report on Candidate Sentiment quarterly through a partnership with Pando Logic. -
Founder, CeoWorqdrive Dec 2020 - PresentWORQDRIVE is an internal mobility tool that makes it easy for your best people to stay.WORQDRIVE:Matches current employees to open jobs based on their skills and aspirationsServes up relevant learning and development based on the employee’s growth goalsAllows employees to apply for internal jobs with one click. Allows recruiters to anonymously source internal talent based on their skills. We do all of this to drive adoption, make it easy, and most importantly eliminate bias and bring real internal equity to the mobility space. Designed, built, and created the platform.Lead sales, marketing, product, and customer success.Success metrics:ProfitableMore than 25,000 employees are managing their own career in WORQDRIVE.Active employees are logging in every 9 days -
FounderCredhive Jan 2013 - Dec 2020CredHive is an early stage startup designed to change the way people store and present their work experience. Our cloud-based solution allows talent to store and curate visual proof of their best work and anonymously broadcast this work when they are ready to change roles. This highly visual sourcing tool is not your typical "resume database". It is not a "Profile". We like to say if Dropbox and Pinterest had a work baby, it would be CredHive. #JoinTheHive.*Invented the platform -
Vice President, Recruitment Marketing Center Of ExcellenceSmashfly Technologies Oct 2015 - Dec 2018Concord, Ma, UsBuilding a best in class recruitment marketing & employer brand consulting function designed to change the conversation in recruiting to focus on how we communicate elegantly with talent, measure outcomes at every step of the candidate journey. The goal: Build a modern recruitment marketing function designed for long-term impact. Oh, and I get to lead the SmashFly Employer Brand. At SmashFly, we believe in the power of purpose and the potential that's unleashed when people and organizations connect through it. Developed the first Recruitment Marketing CertificationCertified more than 500 Recruitment Marketers in first classGrew and innovated the discipline with amazing customers like: Intel, Great Clips, and FiservImplemented an employee advocacy program that become the #1 source of hire in 1 year on $0Implemented a recruitment marketing strategy that reduced the company's time to fill by 3 days -
Vp, StrategySocial Media Explorer Jul 2013 - Jun 2015American Fork, Utah, Us*SME Digital is a social and digital agency dedicated to delivering the truth.Developing social and digital strategy for Fortune 1000 companies with measurable results.Contributing writer to AdAge Top 50 social media blog.Clients Include:KindredHumanaConcentraBoy Scouts of America -
Director, DigitalEpsilon Jan 2012 - Jun 2013Irving, Texas, Us* Ryan Partnership is a leader in promotion and shopper marketing for some of the worlds biggest brands.Digital Clients Include:ChaseLean CuisineStouffer'sPurinaAccomplishments of note:• Re-inventing CRM by creating a segmented loyalty communications strategy that houses communications in the loyalty platform vs. a traditional email program.• Developed proprietary Audience Engagement Index to help clients evaluate new social sharing platforms (Pinterest, Instagram) -
Director, Client ServicesResource Interactive Oct 2007 - Jun 2008Columbus, Oh, Us*Recruited to lead, manage & grow multiple client relationships as the most senior agency representative at one of the nation's preeminent digital marketing agencies, helping Fortune 500 companies thrive in the evolving internet economy with award-winning digital strategy, creative and technology solutions.Digital Clients Included:Sherwin WilliamsShaw FloorsHP• Fostered and grew executive relationships with key accounts exceeding quarterly financial goals.• Delivered big-thinking strategic vision on digital marketing programs including banner advertising, online promotions, and microsites. • Developed strategic direction as well as managed, coordinated, and organized digital marketing programs including banner advertising, online promotions, and microsites.• Measured the success of marketing programs and adjusted strategies based on results• Transitioned major branded manufacturer client relationship to retained agreement providing agency with recurring and increased revenue• Leader of IAC winner rich media ad: http://www.advertisingcompetition.org/iac/winner.asp?eid=6478 -
Vice President, Client StrategyTmp Worldwide Mar 2006 - Sep 2007New York, Ny, Us*One of the AdAge Top 50 Digital Agencies, TMP Worldwide develops the digital tools that enable customers to deploy their brands socially.Served the agency for 7 years in progressively responsible roles from Digital Consultant to VP Digital Client Strategy.Digital Clients Include:T-MobileNikeMicrosoftSwedish Medical Center• Managed & grew multiple client relationships as the most senior agency representative.• Ensured that Account Teams provides Clients with business building initiatives/ideas on a regular basis.• Developed and optimized overall digital marketing campaign strategies for client accounts. • Provided oversight for the execution of all brand development research, development and deployment• Provided oversight for the execution of all website and content strategies• Provided oversight on the creative development & production of websites and online advertising material• Work with media department to identify effective online advertising and search vehicles• Managed and interpreted online business intelligence for client portfolio• Developed Digital Marketing Best Practices with agency partners and set benchmarks that were shared out to my client companies• Developed a strategy that delivered the client $10M in savings while increasing agency revenue• Managed team of 15 -
Digital ConsultantTmp Worldwide Jul 2004 - Feb 2006New York, Ny, Us*One of the AdAge Top 50 Digital Agencies, TMP Worldwide develops the digital tools that enable customers to deploy their brands socially.Served the agency for 7 years in progressively responsible roles from Digital Consultant to VP Digital Client Strategy.Digital Clients Include:T-MobileThe StandardMicrosoftNikeSwedish Medical CenterBoeing• Planned, developed and launched digital marketing campaigns including: * Websites * CRM strategies* Segmented microsites* Online media sponsorships* Online guerilla marketing techniques• Managed and directed the e-mail marketing efforts including strategy, execution, testing, and analysis, plus the acquisition of e-mail names • Developed cutting-edge marketing campaigns using: * Blogs* Podcasting* Mobile• Spoke at industry events and functions as an expert in Digital Marketing• Developed competitive intelligence benchmarks for clients• Cut client spend by 30% while increasing agency revenue by 5%
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Regional Director, Client ServiceTmp Worldwide/Monster.Com Feb 2002 - Jun 2004*One of the AdAge Top 50 Digital Agencies, TMP Worldwide develops the digital tools that enable customers to deploy their brands socially.Served the agency for 7 years in progressively responsible roles from Digital Consultant to VP Digital Client Strategy.Clients Included:University of California BerkeleyColumbia CollegeUniversity of Iowa• Developed strategy that delivered a 24:1 return on investment• Conducted competitive analysis for UC Berkeley Center for Executive Development and Golden Gate University.• Developed integrated marketing strategies to increase customer acquisition at Columbia College and UC Berkeley.• Researched and communicate best marketing practices for all clients to drive marketing strategy.• Conducted focus groups for Columbia College to define image and brand positioning.• Developed retention strategies using online communities, email, telemarketing and online contests.• Developed monthly newsletters to clients and prospects on trends in integrated marketing for education.• Assisted new business development efforts regarding preparation, research, scoping and presentation.
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Digital Marketing ConsultantTmp Worldwide/Monster.Com Jan 2001 - Feb 2002*One of the AdAge Top 50 Digital Agencies, TMP Worldwide develops the digital tools that enable customers to deploy their brands socially.Served the agency for 7 years in progressively responsible roles from Digital Consultant to VP Digital Client Strategy.Digital Clients Included:Argosy UniversityUniversity of California, BerkeleyCareer Education CorporationGolden Gate UniversityUniversity of Iowa• Developed Virtual Open House to aid in customer acquisition and conversion.• Developed retention strategies using email, telemarketing and online contests.• Conducted online surveys for Golden Gate University to define media habits and brand positioning.• Conducted internal audits with UC Berkeley to identify areas of online opportunity.• Developed segmentation strategies to enhance student quality at University of Iowa.• Developed viral marketing campaigns for Argosy University garnering 1,200 new prospective students per month.• Developed customer acquisition campaign for Argosy University that included email, rich media, and web development.• Presented industry study results to clients and prospects at annual events.
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Digital ProducerInfoimage 1997 - 2000* InfoImage developed and implemented corporate portal solutions that give people the freedom to make better, faster business decisions. Digital Clients Included:MusicForce.comStaubachStryker Endoscopy• Launched early eCommerce player in 30 days resulting in a $30M+ acquisition• Developed ecommerce/B2B strategic documentation and direction for clients• Work closely with Marketing to develop communications with the local media in regard to our specific projects and wins.• Managed the project team that defined a company-wide, consistent engagement methodology consisting of requirements analysis, scope definition, etc.
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Program ManagerSouthern Methodist University 1995 - 1996Dallas, Tx, Us
Tracey Parsons Skills
Digital Marketing
Digital Strategy
Social Media Marketing
Mobile Marketing
Content Strategy
Email Marketing
Digital Media
Interactive Marketing
Integrated Marketing
Online Advertising
Strategy
Recruitment Advertising
Seo
Talent Acquisition
Employer Branding
Corporate Branding
Social Media Measurement
Marketing
Social Marketing
Marketing Strategy
Advertising
Web 2.0
Mobile Advertising
Digital Marketing Strategy
Digital Shopper Marketing
Social Media Strategist
Sem
Crm
Search Engine Optimization
Shopper Marketing
Digital Communication Strategy
Digital Merchandising
Mobile Strategy
Rapid Prototyping
Email Newsletter Design
Html Emails
Recruiting
Brand Development
Start Ups
Tracey Parsons Education Details
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The Ohio State UniversityJournalism
Frequently Asked Questions about Tracey Parsons
What company does Tracey Parsons work for?
Tracey Parsons works for Flockity
What is Tracey Parsons's role at the current company?
Tracey Parsons's current role is Bringer of sunshine (and spice). Leading a rebellion in the world of work for employees and candidates everywhere. Employer brand, recruitment marketing, candidate experience, and internal mobility aficionado..
What is Tracey Parsons's email address?
Tracey Parsons's email address is tr****@****ssc.com
What is Tracey Parsons's direct phone number?
Tracey Parsons's direct phone number is +160275*****
What schools did Tracey Parsons attend?
Tracey Parsons attended The Ohio State University.
What skills is Tracey Parsons known for?
Tracey Parsons has skills like Digital Marketing, Digital Strategy, Social Media Marketing, Mobile Marketing, Content Strategy, Email Marketing, Digital Media, Interactive Marketing, Integrated Marketing, Online Advertising, Strategy, Recruitment Advertising.
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