Tracey Faux Pattani Email & Phone Number

San Rafael, Ca, Us

Sausalito, California, United States

Lead and innovate this 30-year-old independent creative and media agency to remain competitive in a rapidly evolving industry. Includes restructuring to increase effectiveness on areas of expertise, introducing AI technologies in every aspect of the business, enhancing business development capabilities, improving market offering and creating a culture that develops employee skills and success.

San Francisco Bay Area

Provide strategic and tactical leadership to consistently exceed profit and margin goals for multiple accounts and oversee ~$100M in billings. Serve as an active member of the Executive Council, Analytics Advisory Board, and Growth Council.✔ Generated +10% YoY growth on multiple key accounts ✔ Served as regional new business lead, attaining 50% win-rate within second year of tenure.✔ Improved overall quality and effectiveness of agency work.✔ Partnering with leading vitamin and supplement company on global digital transformation, creating targeted social first programs to attract millennials and helping them become successful business owners and DIY marketers.✔ Re-keyed strategy for the largest agency client from a campaign-focus to a customer driven-experience emphasis to connect with consumers✔ Raised DR efficiency on Pandora by 32%+ by persuading them to invest in targeted awareness and consideration vehicles. ✔ Turned around decline a in Monthly Active Listeners and added 200,000 new subscriptions during launch of Pandora Premium✔ Slashed operating costs by 50% for Biore Cleansing Products account via agile development process and turnkey marketing toolkit system. ✔ Positioned the Los Angeles Metro mobile app to transfer users to a dynamic account-based system that integrated additional transportation options.

San Francisco Bay Area

Led laarge cross-capability teams to drive the profitability of multiple accounts via innovative ways to connect with consumers. ✔ Spearheaded a multi-disciplinary team tapped with progressing the brand strategy of the iconic fashion brand Levi’s.✔ Part of the trusted leadership team that helped turn around Levi’s sales decline and return it to growth by tapping into the original Levi's persona and restoring its rightful place as an accessible storytelling brand. ✔ Envisioned and drove marketing strategy shift for Kikkoman into implementing digital marketing, raising awareness of mainstream uses for Soy Sauce.✔ Positioned Ghirardelli as the fastest-growing premium brand in holiday season (+9%) by introducing influencer and brand-owned content that expanded usage into gifting, holiday décor, entertainment, and holiday crafts.✔ Re-engineered Ghirardelli’s social marketing efforts by introducing content strategy for the baking division that brought in new users and drove trial across the rest of the portfolio.✔ Protected highly competitive shelf space for new Ghirardelli Chocolate Covered snacks by exceeding awareness goals with a unique strategy and campaign approach leveraging the fashion and design industry.✔ Achieved highest campaign ROI in company history for Del Monte Pet Foods/Meow Mix brand by leading repositioning efforts to create clearer brand differentiation and competitive advantage within a crowded market.

Enhanced customer acquisition by five-fold and quadrupled graduate program enrollment for International Network of Children & Families by creating CRM program and driving referrals for continued education. Increased ad sales by 28% by elevating trade perception of Men’s Health Magazine from a ‘light read for meatheads’ to the ad page destination reaching intelligent, curious, and health-conscious men.

Fostered robust partnership with newly secured Diageo Wines account by delivering innovative sales programs that set the company apart from industry competitors, increasing distribution by 12%, and doubling end-aisle displays. Turned around a 2-year sales decline for Noah’s Bagel Corporation by connecting Noah’s equities to the lunch day segment and revamping the brand look and feel through new promotions, POS, and revamped packaging design.

Dockers, Microsoft UltimateTV