PROCON is an award winning fully Integrated Design Builder with architecture, engineering and construction expertise under one roof. PROCON’s Mission is to earn lasting partnerships by designing and building exceptional projects as if they were our own. At PROCON, every solution is just down the hall.

As the Executive Director of Business Development and Marketing for Stebbins Companies, PROCON and supporting XSS Hotels and Monarch Communities, I help set the strategic direction by fostering relationships with developers, owners & stakeholders. My team is the best in the industry and delivers exceptional client relations, branding, public relations, advertising, social media, awards and rankings, event planning, support to all departments, charitable causes and value to our partners. Understanding your needs and offering creative solutions through our single source, fully integrated design-build delivery method allows me to ensure our clients the best possible development experience with speed to market which keeps them coming back project after project. That’s why this family owned, 4th generation design, engineering and construction company with roots that started in 1935 has evolved into New England’s premier design-build partner.

Responsible for establishing, implementing and executing the strategy and tactics for campaigns and processes associated with branding, promoting, selling and servicing products and customers to achieve ClickSafety’s financial objectives. Creating the appropriate marketing and operational metrics critical to ROI measurement and fact based decision-making, leading to consistent business improvement.Primary Responsibilities Include:• Continuously analyze market to determine target industries and market segments, including performing competitive market analyses• Utilize technology to automate, connect and measure marketing and sales processes (ex: CRM, marketing automation applications). This includes marketing ROI & sales pipeline reporting• Assess performance of websites and redesign for usability, SEO and lead generation utilizing web analytics tools• Develop, execute, measure and improve ROI based campaigns using all marketing channels to build brand awareness and sales lead generation• Develop, execute, measure and improve ROI based campaigns using all marketing channels to retain and grow incremental revenue with existing customers• Collaborate and participate in the Analysis and improvement of processes associated with Customer Service, Sales Support/administration, order fulfillment and OSHA card distribution.• Perform customer satisfaction analyses in order to increase retention and provide product development direction• Help build sales training programs to maximize investment in sales resources and ensure sales is a key competitive differentiator.

Responsible for sales, client relationships, marketing, branding, advertising, public relations and communications initiatives. Key Accomplishments:• Successfully built relationships with key clients, winning over $350 M in new business• Rebranded: New proposals and presentations, website, logo, business cards, letterhead, online store, jobsite signage, office décor, Corporate Capabilities brochures, Booth for tradeshows• Created and managed tracking of all Project Pursuits. Worked with Executive team on Research and Strategy to Win• Created High Quality Proposals and Presentations to stand out in a highly competitive market winning the first 12 pursuits in a row.• Awards, Recognition and Public Relations: 3 ABC Excellence In Construction Awards and 1 National Associated Builders and Contractors EIC Award

Established and managed a successful department responsible for all marketing, branding, advertising, public relations and communications initiatives for Suffolk’s Southeast operations. Strengths in formulating long-term strategic policies and branding initiatives that supported organizational growth, improved staff productivity, and increased profitability. Demonstrated ability to influence teams to achieve objectives and meet critical deadlines in fast-paced environments. Responsible for raising public awareness and ultimately achieving, not only industry recognition, but premium business relationships. Key Accomplishments:• Honored with 2006 Most Valuable Employee “Core Value Award” out of 260 employees for setting standards with my Passion, Integrity, Professionalism and Hard Work.• Led the effort to brand and market Suffolk’s Florida Division, the 15th largest Construction Management firm in the nation, as a leading construction manager breaking into the Educational, Institutional, Biomedical, Residential, Retail and Public sectors assisting in growing the company from $90 M in revenue to over $450 M in revenue. • Led all of the company's initiatives in the Marketing department• Provided leadership, guidance and day-to-day management of the marketing team • Executive Strategy Committee Member on Multiple Committees 2002-2007• Developed and maintained relationships with owners, developers, builders, architects and subcontractors to build a strong and recognized brand and attended industry conferences and events.• Hired, mentored, trained and supervised all department employees reviewing performance annually• Successfully communicated company’s capabilities and secured numerous awards and rankings that enhanced and built the companies brand among internal and external clients• Recognized in “Who’s Who Among Women in Business” and Sun Sentinel “Manager Minute” article