Tracey Powers Email & Phone Number

Birmingham, AL, US

Birmingham, Alabama, US

Boston, MA, US

Client: Alabama Power CompanyDevelop and execute e-commerce strategies and marketing plans to drive traffic and increase conversions. I'm responsible for the daily operations of SmartNeighbor.com. I established KPI's and sales goals, then have consistently exceeded those goals. Most recently, I've led a website replatform initiative to position.

Memphis, Tennessee, US

Developed a growth strategy and marketing plan for a rapidly growing e-commerce company with four brands: Titan Attachments, Titan Fitness, Titan Outdoors and Titan Ramps. During my time at Titan Distributors, I created a promotional calendar that included the company's first Black Friday/Cyber Monday sales strategies. I implemented an email program.

Baldwyn, MS, US

• Responsible for Hancock Fabrics ecommerce channel:
• Creating ecommerce strategies to drive business
• Improving customer experience by measuring analytics and customer data
• Developing and managing digital marketing strategies (email marketing, paid search, affiliate marketing, retargeting)
• Launching site integrations to increase revenue and improve customer experience (Certona cross-sell/upsell recommendations, Foresee Survey, Taleo Career Finder, etc.)
• Ecommerce budget/ P&L

• Launched two B2C ecommerce websites, targeting two different consumers
• Managed and developed national accounts (TJ Maxx, Dillards, Marshalls, MarMaxx, HomeGoods, Bed Bath & Beyond, Tuesday Morning, and Century 21 Dept. Stores). Worked with accounts to increase product revenue. Responsible.
• Managed team of 7 - motivated team and streamlined efficiencies to increase productivity.