Tracey Powers Email & Phone Number

Birmingham, Al, Us

Birmingham, Alabama, Us

Boston, Ma, Us

Client: Alabama Power CompanyDevelop and execute e-commerce strategies and marketing plans to drive traffic and increase conversions. I'm responsible for the daily operations of SmartNeighbor.com. I established KPI's and sales goals, then have consistently exceeded those goals. Most recently, I've led a website replatform initiative to position SmartNeighbor.com as a resource for our retail stores.

Memphis, Tennessee, Us

Developed a growth strategy and marketing plan for a rapidly growing e-commerce company with four brands: Titan Attachments, Titan Fitness, Titan Outdoors and Titan Ramps. During my time at Titan Distributors, I created a promotional calendar that included the company's first Black Friday/Cyber Monday sales strategies. I implemented an email program, affiliate program, sponsorship opportunities and promotional strategy. I created KPI's and an e-commerce scorecard to track results, and created accountability metrics for my team.

Baldwyn, Ms, Us

Responsible for Hancock Fabrics ecommerce channel:• Creating ecommerce strategies to drive business• Improving customer experience by measuring analytics and customer data• Developing and managing digital marketing strategies (email marketing, paid search, affiliate marketing, retargeting)• Launching site integrations to increase revenue and improve customer experience (Certona cross-sell/upsell recommendations, Foresee Survey, Taleo Career Finder, etc.)• Ecommerce budget/ P&L • Managing eCommerce Team• Social Media• Omnichannel Marketing• Mobile Marketing

• Launched two B2C ecommerce websites, targeting two different consumers• Managed and developed national accounts (TJ Maxx, Dillards, Marshalls, MarMaxx, HomeGoods, Bed Bath & Beyond, Tuesday Morning, and Century 21 Dept. Stores). Worked with accounts to increase product revenue. Responsible for informing team of vendor guidelines & requirements to avoid chargebacks. • Managed team of 7 - motivated team and streamlined efficiencies to increase productivity.