Tracey Rainey

Tracey Rainey Email and Phone Number

Strategic Planner, Qual/Ethnographic Researcher @ Tracey Rainey Strategy
london, greater london, united kingdom
Tracey Rainey's Location
Greater London, England, United Kingdom, United Kingdom
Tracey Rainey's Contact Details

Tracey Rainey personal email

n/a
About Tracey Rainey

Passionate about ideas. Fascinated by people. Clarity for brand and business growth.

Tracey Rainey's Current Company Details
Tracey Rainey Strategy

Tracey Rainey Strategy

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Strategic Planner, Qual/Ethnographic Researcher
london, greater london, united kingdom
Website:
traceyrainey.co.uk
Employees:
2
Tracey Rainey Work Experience Details
  • Tracey Rainey Strategy
    Owner
    Tracey Rainey Strategy Jul 2012 - Present
    London, United Kingdom
    I work in the space between planning, qual/ethnographic research and brand consultancy with brand owners and their agencies via freelance, ad hoc and on-going consultancy.
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  • Social & Local
    Planning Consultant
    Social & Local 2012 - Present
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  • Headmint
    Brand Consultant
    Headmint 2012 - 2014
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  • Hall & Partners
    Qualitative Partner
    Hall & Partners Oct 2010 - Jul 2012
    Part of agency leadership team and co-heading London Qual team. Responsible for business/client development, agency initiatives & internal training. Working with internal & external clients in UK, Europe, US, LATAM, Africa & APAC including O2 (Telefónica UK), United Biscuits, Red Bull, Acer, Freeview, VCCP, Mother, Publicis.
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  • Bob'S Your Uncle Research & Planning
    Co-Owner
    Bob'S Your Uncle Research & Planning Jul 2005 - Sep 2010
    Specialising in planning, qual / ethnographic research & brand consultancy in UK, Europe & Americas. Key clients and agencies included Coca-Cola, Nestlé, Hiscox, Rowntree’s, Nivea, LG, Tesco, JWT, TBWA\London, The Red Brick Road, Baby Creative, Inferno.
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  • Ogilvy & Mather
    European Planning Partner
    Ogilvy & Mather Jul 2002 - Apr 2005
    Responsible for planning on Dove Skincare & Cleansing across Europe. Part of the team that created the ground breaking and award winning Campaign for Real Beauty and Self-Esteem programme.
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  • Rkcr/Y&R
    Board Account Planner
    Rkcr/Y&R Apr 2000 - Jun 2002
    Simple, Lil-lets, Danone (Activia, Actimel), Boots Digital Wellbeing (TV / web site initiative), Ovaltine, Options, Red magazine, Campbell’s, Homepride
  • Saatchi & Saatchi
    Senior Planner
    Saatchi & Saatchi 1998 - 2000
    Guinness (Africa), Olay (UK), Müller (UK), PowerGen
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  • Fcb
    Senior Planner
    Fcb 1997 - 1998
    Tambrands (UK), Kimberly Clark - Kitchen Towel & Bath Tissue (Northern Europe), SC Johnson (Pledge, Glade, Mr Muscle, Raid), Tropicana (UK / Europe)
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  • Fusion Research & Consultancy
    Associate Director
    Fusion Research & Consultancy 1993 - 1997
    brand and comms qual research and consultancy
  • Ipsos
    Senior Research Executive
    Ipsos 1990 - 1993
    quantitative advertising pre-testing, plus ad hoc research
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Tracey Rainey Skills

Customer Insight Strategy Brand Architecture Consumer Behaviour Qualitative Research Advertising Advertising Research Marketing Research Marketing Strategy Brand Development Focus Groups Creative Strategy Ethnography Integrated Marketing Fmcg Strategic Planning Brand Equity Shopper Marketing Competitive Intelligence Market Research Product Innovation Direct Marketing Consumer Insight Business Insights Strategic Thinking Insight Generation International Research Mobile Devices Beauty Industry Financial Services Proposition Development Positioning Brand Management Marketing Communications Consumer Behavior

Tracey Rainey Education Details

Frequently Asked Questions about Tracey Rainey

What company does Tracey Rainey work for?

Tracey Rainey works for Tracey Rainey Strategy

What is Tracey Rainey's role at the current company?

Tracey Rainey's current role is Strategic Planner, Qual/Ethnographic Researcher.

What is Tracey Rainey's email address?

Tracey Rainey's email address is tr****@****e.co.uk

What schools did Tracey Rainey attend?

Tracey Rainey attended Imperial College London, City Of London Polytechnic, The University Of Manchester.

What skills is Tracey Rainey known for?

Tracey Rainey has skills like Customer Insight, Strategy, Brand Architecture, Consumer Behaviour, Qualitative Research, Advertising, Advertising Research, Marketing Research, Marketing Strategy, Brand Development, Focus Groups, Creative Strategy.

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