I've worked for some of the fastest hyper growth companies in the Influencer marketing space. Launching new business and products, while focusing on education and community is my passion. Now I'm a part of building Elan Pure Beauty Wellness Education & Community Affairs. The non – toxic, self tanner (and expanding products) are crafted to support hormonal health & enhance your overall balance. Follow us at @elanpure and www.elanpure.com Find me at @traceyladyv on Instagram and @traceyvlahos01on Tik Tok.o Elan Pure is the FIRST foam and lotion hybrid non-toxic self-tanner. Our hydrating formula treats your skin with good for you ingredients. No nasties or stinky smell! All natural vanilla extract! o We make non-toxic, clean beauty & wellness products with skin-loving ingredients. Our mission is to support hormonal health & overall balance. We do this through education, ensuring consumers have the knowledge to navigate their wellness and confidence!! FOLLOW our podcast on Apple & Spotify. If you are an expert in the wellness space reach out to be a possible guest. o NON – TOXIC beauty & wellness. FREE from synthetic additives, dyes, fragrances, phthalates, parabens, and other harsh chemicals.

Provides consulting services to a variety of companies, from start-ups to established organizations in need of sales strategies, sales field development, consulting, and leadership development.

Launched in March 2020 in 2 countries. Within 2 years opened 5 markets, 12 million in sales, and developed 5 product categories and 157 SKUs. Along with developing 258 Sales Field Leaders & over 16k Influencers. Using a unique blend of direct sales & influencer marketing. By onboarding and training influencers to use attraction marketing on social media and creating authentic personal brands.Oversee day-to-day sales, marketing, product strategy and sales field management. Worked with the CEO to set appropriate goals, decide areas of focus, and monitor results. • Responsible for ensuring growth plans for all markets.• Develop sales plans, programs and incentives to align with company growth objectives. • Developed & delivered all leader training and onboarding for the sales field.• Develop recognition and reward programs ensuring alignment with Company goals, budgets, and objectives. • All events; product launches, new markets, training, leadership and sales events • Product strategy & development in 5 product categories; beauty, wellness, skincare, airbrush, and lashes. Working with vendors, manufacturers & packaging. • Marketing strategy for sales field and customers. • Communication: sales field and customer

• Develop plans and strategies for developing business and achieving the company’s sales goals.• Create a culture of success and ongoing business and goal achievement.• Delivered best practices, insights, bench marks, tools and tailored support and training to over 200,000 independent presenters to enter new international markets.• Devised and Implemented growth strategy to enter new international markets. • Work closely with marketing function to establish successful support, channel and partner programs.• Design and implement optimal sales force structure.• Define and coordinate sales training programs that enable staff to achieve their potential and support company sales objectives.• Define and oversee sales staff compensation and incentive programs that motivate the sales team to achieve their sales targets.• Lead and motivate sales organization over 200,000 field sales internationally through training and sales resources and tools such as face to face and online.• Build and maintain strong partnerships with field sales leaders to create and execute strategies and tactics that drive Presenter success.• Prepare and deliver weekly, monthly calls for field sales to provide company updates and training.• Facilitate company wide monthly Opportunity calls sharing the Younique opportunity, discuss the benefits for choosing Younqiue and showcasing one Presenter testimonial.• Travel for in-person meetings with customers and partners to develop key relationships.• Monitor customer, market and competitor activity and provide feedback to company leadership team and other company functions.

Responsible for achieving sales, sponsoring and leadership goals in support of the company's goals, and driving organic and sustainable culture of leaders. Provides recommendations to the home office in sales and sponsoring objectives, sales communication, sales training, needs/requirements; stimulates leadership growth and development and provides a corporate presence in the field. Develops and delivers training for all levels in the sales field.

Responsible for the daily marketing of the community as well as continuously building the brand image of Primrose..■ Exceed occupancy goals every month through development of new business, strengthening community and healthcare referral relationships and brand awareness, and fostering excellent customer relationships through telephone and in-person inquiries and facility tours.■ Implement service-focused marketing techniques to reduce the client decision rate by half, including personalized follow-up, family-inclusive events, and improved marketing pieces. ■ Manage community website through content development and continuous improvements to increase search engine returns. ■ Develop and analyze weekly marketing reports that tracked community traffic and resident information.

Newly-developed position charged with building a national sales team targeted toward new product line.■ Hand-selected by company CEO and new division president to recruit new sales team and introduce and train new sales team on NFL- and college-licensed product lines.■ Develop new business development and sales support tools for sales team to utilize to promote business, including framework for personalized web site, e-cards, flyers, and sales literature.

Defined and acted in a variety of roles through continuous company transition and leadership change, providing a consistent liaison between 75% of sales field and company. Traveled up to 90% of time.■ Shifted collective sales perspective from one of selling products to selling a lifestyle, teaching over 20,000 direct salespeople to re-focus their sales approach; designed multiple marketing and training support tools such as new literature, speaking points, presentations, and sales training programs to accomplish this.■ Drove 30% conversion rate of customers (guests) to new home consultants through developing and delivering sponsoring opportunity events that could be scaled and replicated by sales leadership.■ Developed two-year strategy to support field stabilization and engagement during corporate business model and leadership changes. ■ Managed, trained and coached new sales leaders and created performance reports to track their progress and use for continued coaching and development, as well as provide regular updates for corporate senior leadership to keep it apprised of field performance. ■ Implemented grassroots cost reductions measures and process efficiencies in field events including securing free meeting room rentals, low-cost recognition events, and field-led recruiting programs, resulting in little net cost to company. ■ Conceptualized, produced and delivered sales training classes from main stage, through face-to-face (F2F) classrooms, and via webinars and tele-classes for up to 5000 sales consultants at once; traveled on average of 47 weeks per year to execute training, leadership development, and special events initiatives. ■ Oversaw and directed change management initiatives, including planning, communication, and training to maintain field engagement and drive sales.

Developed and delivered training to senior field leadership and focused on custom training and coaching to drive sales, productivity and leadership.■ Coached over 450 senior home consultants to leadership level by helping them qualify 50% of their new recruits in three months and developing leadership plans to lead their teams in overall team performance metrics. On track to increase number of promoting leaders over 2007 by 300%.■ Conducted training for new leaders through multiple methods and venues, including 3-day face-to-face classes, events, and virtual experiences and followed up with ongoing accountability coaching. ■ Facilitated advisory councils to develop messaging, training, programming and sales and marketing initiatives around new products and technology rollouts.

Provided direct one-to-one coaching, training, sales support and performance management to over 3700 sales associates throughout national sales directorship.■ Analyzed group performance against company sales and activity goals and developed performance improvement plans to consistently meet/exceed these goals. Consistently ranked as a high performance team within company directorships and in comparison to independent sales teams.Other positions within company include Training Coordinator (1999-2001), Coordinator (1999), OCR Administrator (1998-1999), Record Retention Clerk (1997-1998) and Guest Relations Associate (1996-1997).