Tracey Wells Email & Phone Number

Severna Park, MD, US

Remote

Ironistic (http://www.ironistic.com) is a digital agency specializing in online development and marketing initiatives. Headquartered in Alexandria, VA, with a satellite office in Grand Junction, CO, all of Ironistic’s staff are U.S.- based employees committed to excellence and trained in digital production and marketing. Founded in 2012, but with industry.

• Guiding clients to success! Services available:
• Strategic Marketing Plan Development
• Marketing Campaign Planning and Execution
• Digital Marketing Campaigns: eMarketing, Paid Advertising and SEO
• Marketing Research: Primary and Secondary
• Social Media: Content, Management and Reporting

Annapolis, MD

• Responsible for developing and implementing marketing strategies to drive growth
• Develop and maintain marketing calendar to ensure strategic plans are carried out in a timely manner
• Develop effective internal communications strategy
• Manage website to include, new content, design, edits, and maintenance and search engine optimization (SEO) strategies
• Manage email marketing, direct mail and lead generation programs
• Manage mass media advertising within target markets

Annapolis, MD

www.chesapeakefit.com

• Design and write strategic proposals, marketing plans, and brand analyses for clients nationwide to achieve growth goals and improve brand recognition.
• Lead internal marketing team in development of direct mail, emailmarketing, online advertising, and merchandising for clients to execute promotions.
• Develop online marketing strategy and communications to growth client base and revenue.
• Integral member of company leadership team responsible for definingrevenue goals and strategy.
• Assist company president in staffing decisions, including hiring, dismissals and employee training.
• Guest speaking at local and national events to educate on product marketing and online marketing.

Clinton, MD

• Developed corporate marketing objectives and provided status reports to executive team.
• Created and executed marketing, training and business developmentimplementation plans.
• Managed internal and external communication channels, events, and research and develop new products.
• Special Projects: implemented e-marketing and new member growth plans; acted as lead change agent for sales and service culture development and corporate training program; designed and developed intranet.

• Developed a strategic product roadmap and pricing for CRM software as a service.
• Produced competitive intelligence reports, and vendor, market and product analyses.
• Collaborated with Marketing Managers to develop campaigns, case studies and white papers.
• Communicated with industry analysts to increase awareness of CRM in the ASP business model.
• Lead webinars and served as Product Marketing Liaison to the Sales team.

• Recipient of Tier II Rise Award for project leadership.
• Provided support for two investment analysts (telecommunications and banking).
• Researched and presented financial company and market data.
• Team Member: Proxy Discrepancies, Intranet, New Employee Mentoring

Attract, hire, train and manage a seasonal staff of 100+ employees. Assist with contract renewals and event coordination.

Mba, Electronic Commerce

Master in Business Administration

Bachelor Of Business Administration (Bba), Marketing, International Business

• Varsity Swim Team (4 years) • National Marketing Honor Society

Study Abroad Semester, Pacific Area/Pacific Rim Studies

Focus on international business and finance.

High School

Activities and Societies: National Honor Society, Peer Leadership, Winning on Wellness, Foreign Language (Spanish, Latin), Outward Bound