Tracey Wright Email & Phone Number

Washington, Dc, Us

Potomac, Md

I lead strategic communications for Ivymount Organization, including all aspects of external communications (PR, marketing, websites, social media), fundraising communications, brand management, events and more.

Silver Spring, Md

Led communications and marketing team, focusing on brand awareness and lead generation. Results: During tenure, increased audience size, brand awareness, and sales through new initiatives.• Led development and execution of thought leadership content, including blog articles, white papers, case studies, infographics, webinars. Results: Launched e-newsletter, growing audience from 300 to 5,000. Published/edited/authored 60+ blogs, 13 infographics, 4 emerging issue alerts, 7 white papers, 10… Show more Led communications and marketing team, focusing on brand awareness and lead generation. Results: During tenure, increased audience size, brand awareness, and sales through new initiatives.• Led development and execution of thought leadership content, including blog articles, white papers, case studies, infographics, webinars. Results: Launched e-newsletter, growing audience from 300 to 5,000. Published/edited/authored 60+ blogs, 13 infographics, 4 emerging issue alerts, 7 white papers, 10 case studies. Secured 20+ speaking opportunities.• Led earned media outreach. Results: Secured media coverage in 20+ national/regional publications• Led event planning and management for cyber risk conferences, workshops, presentations. Results: increased frequency of and attendance at events. • Led website strategy for brand, audience, and SEO, and managed website content. Results: Led creation of three brand-harmonized and mobile-optimized websites, increasing visits and conversions 300%.• Developed new marketing initiatives: Results: Wrote and produced 3 animated video content assets for website and social media. Designed free online lead gen product to inform prospects and generate data for trend analysis. Managed strategy and execution of digital display ad campaign and SEM/pay per click (PPC) campaign. Developed targeted email marketing campaigns, increasing conversions. Show less

Mclean, Va

Led external and internal communications for growing government contractor. Directed thought leadership strategy, mentoring, and content development. Created new blog, white papers, personas, website assets, etc. Led media relations, securing media coverage in the Washington Post, Wall Street Journal, CBS News Radio, Washington Business Journal, Federal News Radio, FedBizBeat; Placements in Federal Times, Contract Management Magazine, Service Contractor Magazine.Managed and… Show more Led external and internal communications for growing government contractor. Directed thought leadership strategy, mentoring, and content development. Created new blog, white papers, personas, website assets, etc. Led media relations, securing media coverage in the Washington Post, Wall Street Journal, CBS News Radio, Washington Business Journal, Federal News Radio, FedBizBeat; Placements in Federal Times, Contract Management Magazine, Service Contractor Magazine.Managed and measured social media to enhance brand image, engage with influencers, and contribute to recruiting success.Led strategy and execution of advertising, including magazine ads and radio/digital campaign that positioned the Integrity message before top officials of a targeted agency. Show less

Producing and reporting nightly network news stories in the Washington, DC bureau of Canada's Global Television. Covering politics, the economy, international trade, foreign policy, the environment and other top stories in America and around the world.

• Led development of 20th anniversary communications plan - including video content, electronic newsletter, news releases - to raise awareness and support for non-profit KEEN Greater DC (Kids Enjoy Exercise Now).• Collaborated with Catalogue for Philanthropy DC on 2011 online video contest and major annual event. Created video contest and helped successfully redesign event in 2010.

Senior Producer of "Question Period," weekly national political affairs program 2002/2003.Senior Field Producer of nightly national news stories covering Canada's Parliament. 1997 - 2002

Researched breaking news stories for national Canadian 24-hour news network. Booked guests, developed question lines, prepped anchors.

Masters Of Professional Studies, Public Relations/Corporate Communications

Social Impact Award for "demonstrating the highest commitment to creating positive social change as a communicator."

Center For Social Impact Communication - School Of Continuing Studies, Corporate Social Responsibility Communications

Contributed to the growing dialogue on social media use by small business to communicate about Corporate Social Responsibility (CSR)..

Bachelor Of Arts, Journalism And Communications