Traci Anelli Email & Phone Number

New York, United States

North Syracuse, New York, United States

Cazenovia, New York, United States

-Manages a team of Marketing & Communications professionals between Cazenovia, NY, and Rochester Hills, MI on a day-to-day basis.-Leads the planning, development, and execution of all internal and external marketing communications strategies and initiatives within the United States.-Works closely with global business unit leaders and sales leaders to develop marketing strategies that target various points in the customer journey.-Effectively coordinates with the President and… Show more -Manages a team of Marketing & Communications professionals between Cazenovia, NY, and Rochester Hills, MI on a day-to-day basis.-Leads the planning, development, and execution of all internal and external marketing communications strategies and initiatives within the United States.-Works closely with global business unit leaders and sales leaders to develop marketing strategies that target various points in the customer journey.-Effectively coordinates with the President and members of senior management on critical issues, initiatives, and other company-wide priorities.-Reports on results and best practices among the global corporate marketing group in Germany.-Oversees the creation of all written communications for the U.S. market, such as content pieces, press releases, product brochures, and other key documents.-Proficient in social media management and integrated digital marketing campaigns.-Facilitates on-site plant tours and customer presentations, trade shows, and all employee events.-Leads the development of STEM education and community outreach initiatives in Central New York.-Tracks spending and uses metrics to measure marketing campaign effectiveness.-Establishes long-term relationships with industry associations, marketing agencies, and vendors.-Lead writer, producer, and editor for all regional video content.-Utilizes marketing automation tools for internal and external marketing campaigns.-Leader of the Community Sponsorships and Donations Committee. Show less

Cazenovia, New York

Syracuse, New York Area

-Produced live television news, weather, and sports segments for NBC, CBS, and the CW.-Generated engaging story ideas and creative headlines to increase viewership.-Kept up to date with current events, community issues and local contacts.-Managed station website and social media pages.-Remained composed, polished and highly productive, even during moments of extreme stress to achieve optimal results.

Rochester, New York

-Wrote local news stories and edited video for a 24-hour news station.-Contacted news sources for information via phone/social media.-Wrote content for the station's website using social media platforms.

Bachelor Of Science - Bs, Video Production

Activities and Societies: NCAA Division III Women's Lacrosse, Television Producer of Fredonia Faces, WNYF Television Station (Technical.

Product Marketing Certificate

Coursework: Value Creation and Profitability, Change Disruption and Growth, Market Research and Analysis, Pricing Strategy

Journalism

Activities and Societies: Study Abroad Program, Bond Briefs and Gold Coast News Journalist