Craft Impact partners with C-Level executives to build communication strategies that engage top talent and customers during organizational change.Vantage Impact helps financial advisors assess their current situation, and if desired, evaluate the benefits and risks of changing firms. As part of our process, we provide the advisors access to our marketing and communications expertise. Traci has a diverse background in finance, journalism and marketing. Her experience in these various arenas has made her a valuable, well-rounded consultant to both large and small businesses.A former Bloomberg News reporter, Traci is a strong believer in the power of a story. Every person, every business has a story to share. The first step of effective storytelling is truly understanding the audience, what they care about and what's at stake for them. The second key to success is ensuring a consistent story is being told—throughout marketing, customer interactions and internal communications. As a content journalist and communications strategist, Traci helps companies understand how to best connect with target audiences, delivering the right messages in the right ways to ensure engagement. The power of creative storytelling can be used to boost motivation, operational excellence and retention at an evolving business.Traci is a proponent of sharing stories through multiple formats—be it through pictures, video, words or data. She knows how to effectively package information to make it understandable, objective, educational and most of all, relevant to the audience, speaking to the “so what” or “why should I care”. She works alongside executives to develop the right stories, messages and strategic plans for communicating with impact to internal and external stakeholders.