Traci Bowe Email & Phone Number

Seattle, Washington, United States

Greater Seattle Area

Current Clients & Services: rock and rain - Emeryville, CAA valuable asset to an established design and event marketing agency that allows the owners valuable face-time with their client while I give them peace of mind by managing onsite event logistics and execution. Collaborate in market research and program design to create targeted event marketing programs that resonate with the target demographic.Pre-production and onsite coordination to partner with venues, vendors and manage brand ambassadors to create effortless and memorable experiences that maximize client resultsWrite training manuals that prepare onsite brand ambassadors, post-event summary reports that are reflective of the events' success and key learnings and case study and business proposal materials that embody the spirit of rock and rain and highlight the creative and memorable experiences they designSuccessfully navigate event marketing, health, and parking permit requirements for event marketing programs in major cities.Highlights:- CityTarget San Francisco Event Series- CityTarget Portland Event Series- West Palm Beach Pop Up PizzaMRA - Madison Heights, MI:I provide peace of mind that a project and client are being taken care of.Specialize in negotiating and securing events/venues for mobile marketing events and securing all required permitting. Contacted 2 weeks before an event launch, and successfully secured event locations and permits for a food truck tour in a market that does not allow food truck sampling.

Greater Detroit Area

Managed the planning, onsite logistics and program follow up reports of national mobile marketing programs Provided recommendations to clients for strategic execution of mobile marketing programs (ie. Venueselection, target markets, merchandising, POS systems) Successfully worked within the parameters of major US city permitting requirements to executemarketing programs with a large footprint (New York City, Detroit, Philadelphia, Boston, Dallas, Los Angeles, South Beach, etc)Created client press releases and promotional fliers and maintain company social media initiativesIndustry analysis and prospecting new business opportunitiesKey Accounts:- Rocawear RocPopShop: 1000 sq ft mobile pop up store featuring Rocawear clothing, traveling across the country for standalone pop up events, music festivals, Jay Z concerts and industry events Client: Iconix Brand Group- Target Beauty Gets a Makeover: Retrofitted shipping container turned open-air, beauty studio, traveling across the country to feature Target's indie make up products and designers and drive traffic and sales lift to stores Client: rock and rain- Together for a Sweet Cause: Ben & Jerry's Ice Cream and Target partner up to introduce exclusive flavors in a 53 ft ice cream truck, serving 15,000 ice creams in 6 hours in New York City Client: rock and rain- Dole Fruit Bowls Tour: 10+ US City tour sampling Dole Fruit Bowls with social media/data capture photo booth. Client: Golin Harris- Mitsubishi Solutions in Motion: Mobile showroom traveling across the country for sales meetings. Client: Mitsubishi Electric

Toronto, Canada Area

Managed relationships with top-tier clients including initial strategic program direction, budgets, and post-program feedback and recommendationsParticipated in new business development, program pitches and post-program presentations Successful management & execution of experiential marketing programs on both regional and national levels that exceeded client expectations and maximized agency profitsKey Accounts: • High profile national event marketing/PR campaign for the launch of Joe Fresh Kids• 2007 Beauty & Wellness Fair promoting HABA products through customized consumer interactions at Wal-Mart stores across Canada• NASCAR Canada Pavilion at the 2008 Canadian International Autoshow• Molson Canadian sampling program at retail level at The Beer Store locations across Ontario; up to 88 events/weekend; sales lift results ranging from 60% - 300%• On-site acquisition marketing programs for Citi Financial and Home Depot across the greater Vancouver area, Victoria and Windsor, ON.