Traci J. Cothran Email & Phone Number

I am a life-long learner who's passionate about stories and an advocate for libraries and students. I've been fortunate to work in many different roles throughout the publishing industry, affording me well-rounded expertise. I thrive on change and challenges, forging relationships and deals, and I enjoy crafting programs that drive exposure and revenue. I began my career as an editor, bringing authors' dreams of publication to life. Then I moved into audiobooks and the direct-to-consumer business, discovering how to leverage analytics alongside my creative talents for best outcomes. I've added expertise in e-commerce and digital marketing, sales, product merchandizing, content strategy, and promotion planning. I love a fast-paced environment, and I have a track record of success managing multiple, complex projects simultaneously. I have proven my mettle in both large corporations as well as small start-ups, forging relationships and fostering collaboration. My managerial talents have been honed with experience and continuous education, and there's nothing more rewarding than having team members thank you for encouraging their talent and ambition! My diverse experience in publishing, along with my inquisitive nature, provides me with a holistic approach to problem solving and strategic planning.I work smart, and love achieving goals and using my skills to make a positive impact - be it on revenue, student outcomes, user experience, or a combination of them all.

Listed skills include Publishing, Digital Strategy, Digital Marketing, Digital Media, and 33 others.