Traci Dougherty Email & Phone Number

Land O' Lakes, Fl, Us

Herndon, Va, Us

Empowering minds, elevating lives at Strategic Education Inc. Education drives economic mobility. We create innovative, career-relevant learning experiences that prepare our learners for the workforce – today and in the future. We partner with employers to create tailored workforce solutions to tackle evolving skills gaps and drive employee career growth. Together, we’ll create a dynamic learning environment where every role has the potential to evolve and every learned skill opens new doors. As a field account manager my focus is on managing and growing a network of strategic accounts within the Southeast This includes coordinating outreach events, facilitating the needs of existing and prospective students, generating inquiries and applications, while supporting and developing new strategic account relationships.• Develop relationships directly with employer partners to drive engagement.• Successfully articulate SEI’s value proposition, overcome objections, and build trust andcredibility to influence decision makers and secure business.• Coordinate and execute all employee-facing outreach events including trade showsconferences, client meetings and presentations and other events • Coordinate and execute all employee-facing communications including emailcampaigns, print and electronic marketing collateral, social media, and othercampaigns as assigned• Generate and refer high-quality student and learner inquiries through virtual andin-person outreach events• Provide remote and onsite support for students and learners at employer partnerlocations and connect students and learners to enrollment and academic teams • Develop and manage a network of contacts and referral sources• Assess client needs and provide feedback to the leadership team• Collaborate with the larger SEI Team to ensure strategic alignment and adoption of best practices

Institutional Partnerships Manager • Focused on acquiring, developing, and managing US healthcare institutional partnerships to increase B2B sales in clinical education. AMO provides clinical training placement services for medical, physician assistant and nursing students, internationally and nationally. • Led the AMO B2B team in new business sales within the first 6 months of hire. Overall 559% Growth in B2B bookings 2023 vs. 2022• Responsible for all stages of the sales cycle including lead generation, prospecting, qualification, presentation and demo, proposal, negotiation, and close. Collaborate seamlessly with internal teams at various stages of the sales cycle.• Improved the effectiveness and efficiency of the sales process by bringing together internal stakeholders to revise and revamp processes from order generation to fulfillment. • Provided insight to enhance CRM record keeping and reporting within HubSpot to drive sales.• Selected, trained, and developed a new hire in the position of Partnership Associate to further grow sales into 2024. • Travel 10-15% of the time to exhibit at industry conferences to promote AMO clinical placement services. Increased lead generation at conferences over 200% and led efforts to track ROI.

Burlington, North Carolina, Us

• Partnered with higher education institutions as they transition their traditional, in-person science lab courses to online; offering campus quality lab kits delivered directly to online students.• Consistently exceeded sales goals and targets. Led the Carolina Distance Learning team in new business sales within first 3 months of hire. Within 6 months reached one-year new business sales goals.• Responsible for developing and maintaining relationships with decision makers and influencers who participate in the evaluation and selection of distance learning services within higher education institutions in 13 states.• Accountable for all sales activities beginning with lead generation to close of sale.• Executed and improved sales processes; bringing together the internal resources and personnel necessary to close opportunities and bring in new sales revenue. • Made valuable contributions to the development and implementation of the distance learning sales & marketing plans• Travel in state and out of state up to 25% of time participating in industry trade shows, conferences, and events to promote distance learning lab kits.

Saint Leo, Fl, Us

• Strategic planning to grow student enrollment for the University’s graduate programs in education, business, social services and health care administration. • Account management with a focus on enhancing academic and business partnerships, building key stakeholder relationships, and creating new business opportunities.• Implement projects to meet defined goals, serving as a liaison between the enrollment team, graduate program directors, marketing department, and academic partners to convey information, ensure alignment, and drive results. • Drive marketing and communication plans that engage partners and grow student enrollments. • Develop, schedule, manage and conduct in-person and virtual information sessions for prospective students. • Plan, implement and maximize participation at recruitment and partnership events. • Train and develop enrollment counselors to effectively recruit students.• Travel in state and out of state up to 50% for the purpose of business development and direct student recruitment.

Saint Leo, Fl, Us

• Built and maintained the University's market position by locating, developing, defining, negotiating, and closing academic partnerships to grow student enrollment for the University’s education graduate programs. • Managed academic partnerships, nurtured relationships, and increased student enrollments.• Assisted in the development of marketing and communication plans to attract prospective students. • Scheduled and conducted virtual and in person information sessions. Traveled extensively in the state of Florida. • Participated in full cycle recruitment of prospective students from the point of inquiry to enrollment.• Planned, implemented and maximized participation at recruitment and educational partnership events. • Worked collaboratively and extensively across University departments to ensure that enrollment objectives were met.

New York, Ny, Us

• Responsible for the staffing, profit, performance and operations of The Princeton Review Tampa branch.• Developed and executed marketing strategies to increase sales and reach measurable business goals. • Conducted informational, sales presentations at high schools, college campuses and within the community. • Established, built and nurtured relationships with school administrators, faculty, student organizations and advisors to increase brand recognition and attendance at marketing events to increase sales. • Planned and managed all promotional marketing events within assigned territory. • Recruited, trained, managed and coached campus representatives to effectively promote TPR on campuses. • Served as a Higher Education Readiness expert and admissions representative for all Princeton Review products

Substitute Teacher and Instructional Assistant • Accepted short- and long-term substitute teaching positions in special education. • Held the Instructional Assistant position for Functional Skills Program serving special needs students. • Held the Instructional Assistant position for Communication Delays and Disorders Preschool Program.

• Managed the advertising operations and sales department to grow advertising revenue for the independent publishing company that produced the South County and San Benito Magazines. • Developed sales strategies to achieve the short and long term sales revenue objectives.• Communicate regularly with clients and management to advance advertising projects.• Negotiated client advertising contracts, growing all major advertising accounts and exceeded sales expectations. • Planned the advertising account activities such as identifying customers, managing resources, and setting deadlines.• Determined sales forecast and present the figures to management.

• Provided recommendations based on market research on suitable forms of advertising for a diverse group of businesses. Prepared sales presentations and proposals for customers.• Persuaded clients to purchase company advertising products and services by communicating the benefits of various types of advertising.• Built and sustained long-lasting relationships with existing and potential clients • Recognized for outstanding new business development. • Developed and managed over 75 new television advertising accounts.

Master Of Education - Med, Instructional Leadership

Ba, Communications