Traci Ruether Email & Phone Number

• Providing content strategy and execution for B2B tech brands.
• Clients include Bitmovin, HackerOne, Jobble, JumpCloud, Mux, and Strategus.

Lakewood, Colorado, US

• Led a team of full-time employees and contractors managing the blog, social, email, PR, thought leadership, webinars, videos, and sales collateral.
• Owned inbound organic content strategy, driving 60% of traffic to Wowza’s website (which attracts ~500k monthly visitors).
• Increased blog conversions by 320% and grew monthly blog entrances from 12k to 38k over a four-year period.
• Developed and project managed integrated campaigns targeting buyer personas at each stage of the funnel in support of product launches, lead nurturing, and premium content offerings.

Lakewood, Colorado, US

• Achievements:
• Increased blog traffic by 200% through a process of researching, writing, and publishing weekly content (articles, videos, case studies, infographics, and long-form guides).
• Defined messaging, style guidelines, and the Wowza brand voice across all channels.Ongoing Responsibilities:
• Owned editorial calendar and non-technical SEO strategy.
• Managed freelance writers, designers, budget, and PR agency.
• Created integrated campaigns for varying verticals and initiatives with persona-targeted content at every step of the buyer's journey.

Broomfield, Colorado, US

• Facilitated post-merger integration of Level 3 Communications and CenturyLink by working with the Internal Creative Services team to rebrand ~500 pieces of collateral.
• Created level3isnowcenturylink.com microsite and other integration-focused assets to communicate growth into second largest U.S. enterprise telecom provider.
• Supported rollout of net-new campaigns from ideation and testing to delivery and dissemination.

Broomfield, Colorado, US

• Overhauled writing style guide to align with current AP guidelines and evolved brand messaging
• Managed and executed ~400 projects annually by working with designers, internal requestors, and the Legal team.
• Converted bigger spenders and nurtured existing customers with hyper-targeted messaging and proactive life-cycle management — resulting in a 7x return on marketing investment.
• Created integrated campaigns and facilitated translations of marketing material to foster a globally seamless customer experience.

Denver, CO, US

• Created web and blog content to support rebranding efforts and content marketing initiatives.
• Clients: AvidMax, Hiratsuka & Associates.

• Achievements:
• Assisted with new product launch during which the company’s portfolio expanded by over 700% and became globally available.
• Produced 300+ pages synthesized research highlighting ingredient benefits and verifying product claims.
• Facilitated company-wide rebranding via customer communications and content development.Ongoing Responsibilities:Researched and created content centered on consumer education and brand storytelling. Composed blogs.

• Achievements:
• Established foundational web presence of fresh-to-market vacation rental with focus on SEO best practices.
• Led crisis communications following strongest know hurricane to hit peninsula, resulting in full recovery of tourist traffic.Ongoing Responsibilities:Generated and edited content to be used as promotional material..

Ellisville, MO, US

Served as assistant to head teachers by facilitating classroom instruction to meet the educational goals for children with varied developmental needs. Acted as an intermediary between head teachers and parents when necessary. Implemented a variety of education and therapy methods, including Relationship Development Intervention and Applied Behavior Analysis.

Buffalo, NY, US

Managed and solicited teaching materials for composition instructors. Collected and formatted students’ portfolios and instructors’ syllabi for program-wide assessment. Served as a liaison between administrators and students requesting transfer course evaluation. Compiled data and proposed transfer articulation equivalencies. Advised students on graduation.

New York, NY, US

Provided one-on-two German language instruction. Determined appropriate books and materials. Organized sessions according to clients’ goals,. Assigned homework and study materials to improve students’ understanding. Helped students through difficult concepts.

Fort Collins, CO, US

Oversaw and delegated responsibilities among staff and provided final approval of all submissions. Worked with typesetter to format, edit, and proofread copy. Organized events for fundraising and advertised to solicit submissions and increase awareness of the journal. Promoted the publication and events through social media, community outreach, and direct.

Fort Collins, CO, US

Solicited submissions, advertised for journal, and aided with event planning. Reviewed poetry submissions to determine which texts were publishable and revisions to be requested. Participated in extensive editing of submissions from all genres.

Executive Mba, Business Administration And Management, General

Master Of Arts (M.A.), English Language And Literature/Letters

Bachelor’S Degree, Double Major: English (Creative Writing Concentration) And German

Bachelor’S Degree, Major In International Studies; Minor In History

German Language And Literature