• Supervised the college’s award-winning Communications team, which is responsible for advertising, public relations, media relations, public information and recruiting.• Directed the creation of marketing and communication strategies for dissemination inside and outside the college including news releases, college publications, web site, social media, e-newsletter, and annual report.• Provided project management of digital and traditional media marketing campaigns from conception through implementation, including creative development, copywriting and editing, scheduling and deliverability, analytics and new campaign recommendations.• Oversaw college’s presence on social media to include posting text and visual information, monitoring constituent reaction and comments and developing appropriate responses.• Provided general oversight of the college’s web site.• Served as Public Information Officer, coordinated media interest in the college, and ensured regular contact with target media.• Served on the college's Strategic Enrollment Management (SEM) Committee and help execute targeted initiatives supporting enrollment growth.• Communicated effectively with the college president, members of administrative council, and the board of trustees to properly position members of leadership, align messaging, and plan communication strategies.• Presented to administrative council and board of trustees on marketing campaign results as requested.• Served as a key member of the college's Emergency Preparedness and Management Team, providing communications response during emergencies.• Developed job descriptions and facilitated the recruitment and interviewing process for positions in the Communications Department.• Developed and updated administrative policy related to public information, marketing, and social media.• Served on and chaired interview committees as needed.• Completed employee evaluations.

• Served as liaison for college administration and news media for public information and interview requests.• Wrote news releases and successfully pitched news and feature stories to local and regional media.• Prepared speeches and talking points for the college president.• Served as primary poster on the college’s social media accounts.

• Wrote and edited media releases and features for college publications.• Prepared written drafts of new content, edited submitted content, and updated existed content for the college web site.• Provided photographic services and coverage of college events.

• Managed a newsroom of five reporters and one photographer.• Planned, organized, and edited news content for print edition, web site, and special projects.• Wrote breaking news stories for publication in The Herald’s sister paper, The News & Observer.• Awarded five N.C. Press Association awards for news writing.