Traci W. Email & Phone Number

Worldwide, Oo

Oversees the CoreTeam and the marketing operational system of record, Workfront, in the optimization, refinement and data governance of activities and processes. Directs the development and governance of the US firm marketing calendar and manages digital marketing accessibility projects. Partners with 5 business CMOs in the execution of stakeholder satisfaction surveys. Certified to facilitate virtual and in-person learning programs. Board member for MarTech onboarding Governance Council. Leads the Marketing Privacy Guidance Council that performs annual privacy verification process and educates marketing on firmwide privacy guidance.

Worldwide, Oo

Directed the agency’s technology, tools, and privacy initiatives, and mentored the learning path for 8 US team members. Provided strategic direction in the management of technology PMO for 65+ vendor contracts. Led cross-functional teams to develop methodologies, processes for programs and initiatives, and collaborated on implementation of Operational system of record Workfront. Created data governance strategy and framework for Workfront data and drove adoption of tool usage. Led operational efficiency efforts, implemented new programs to enhance internal agency perception, and delivered trainings on key initiatives, privacy programs, and processes.

Worldwide, Oo

Led an event marketing operations team (7 US, 26 India) to execute in-person event deliverables. Co-led 36 additional event team members to deliver world-class event experiences for 750+ events annually. Managed and implemented innovative technologies to optimize and streamline operations. Organized, implemented, and managed event asset management program to gain economies of scale.

Worldwide, Oo

Administered a unique on-demand content delivery platform known as Dash. Presented Dash to senior level audiences and guided strategy around its use. Led teams of both US and India personnel to support Dash and other duties. Created internal marketing plan (promotional newsletters, etc.) to increase usage of the platform. Handled additional responsibilities related to email distribution, content management, and PMO Management.

Worldwide, Oo

Managed projects for 74 blue-chip clients in the Americas (U.S., Canada, Latin America, Caribbean). Developed internal talent through team building and relationship enhancement opportunities. Supported logistics for internal senior-level learning events, including speaker panels for 150–300 partners. Administered the program website, including the creation of new content, layout, and graphics. Developed and executed program partner year-end assessment process.

Worldwide, Oo

Led and developed go-to-market strategy and programs for the Department of Homeland Security Account, a $150 million, 600 person business unit and Top 20 federal consulting company serving government clients.

Basking Ridge, Nj, Us

Define strategy for and develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted Federal markets. Additionally, create contract specific marketing plans for the GSA Alliant GWAC Contract and the DREN Contract (Defense Research Engineering) Contract. Communicate with customers, management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate strategic goals. Plan and carry out social marketing programs with federal government leaders and technology partners. Prepare and manage $1M marketing budget.