Develop and/or deliver 5+ courses and 30+ trainings/conversations about race and racism, antisemitism, oppression and power, serving 1200+ teens and adults in the Baltimore region to date. Clients include: Baltimore Jewish Council and University of Maryland Office of Diversity & Inclusion

Consult with 10+ non-profit clients on strategy and tactics for 30+ direct-response fundraising efforts, securing ~$3 million in donations of < $1000 ea. Assistance includes: guidance on mailing list selection/segmentation, ask strategy/calculations, package components, and copy writing for all elements. Clients include: hospitals, faith-based organizations, hospices, professional associations, and advocacy/community organizing groups.

•Oversee operations for all aspects of organization, including project & task management, finance, legal/contract review, configuration & maintenance of customer and product databases, and e-commerce websites.•Partner and co-facilitate all public-facing programs, including, to date, 8 courses (3-12 months ea) serving ~200 people), 6 stand-alone events serving ~1500 people, and group coaching packages serving ~30 people about race, racism, antisemitism, power, oppression, trauma, and wellness.Co-host podcast, Joyous Justice Podcast (formerly Jews Talk Racial Justice), ~40,000 total downloads.

• Led all operational functions including, exhibit development and fabrication (2 - 3/year), finance (~$2.5m budget), legal (20+ contracts/year), people (15 FTE + 10-15 part time or contract), physical plant (30,000 sq ft Museum building, 2 historic synagogues built in 1845 & 1873, and 2 additional investment properties), education (serving ~5000 students/year), and visitor services (serving ~12000/year).• Provided primary project management for complex, multi-phase and multi-channel projects (e.g. 3-year, $900,000 exhibit, including interactive elements, print catalog, programing, web presence, fundraising, and marketing), providing strategic direction and processes to keep the team aligned from big ideal to successful execution.• Helped lead organizational strategy, including a new vision statement, exhibit content planning, marketing/branding, and institutional goal-setting, in partnership with staff and lay leadership.• Created and/or implemented systems, processes, and procedures to drive efficiency and improve performance, including: configuring and launching new software for: constituent relationship management (CRM) (15,000+ records), point of sale (20,000+ transactions per year), and project management (complex, multi-phase projects and everyday task management) | procedures for accounts payable invoice tracking (~4000 invoices/year) | new processes and procedures to facilitate compliance with various grant reporting requirements (~$1.6m in grants from 50+ donors)• Established and maintained key quantitative and qualitative metrics and dashboards for museum performance, including finance, fundraising, marketing, and visitor services, including an innovative, 12-month memorability study designed to measure the qualitative impact of visitor engagement.• Oversaw benefits, payroll, recruitment, professional development, culture, and performance management for 15 FTE, with partnership from HR professionals at the Associated: Jewish Federation of Baltimore.

• Planned and directed the execution of marketing and communications plans for Undergraduate Admissions, aligning tactics, channels, and markets to overarching strategic vision and goals, and contributing writing and editing as needed, a budget of ~$1.5 million in marketing spend (~30 unique deliverables and campaigns serving ~100,000+ potential students annually).• Oversaw the project planning and tactical execution of approximately 7 special marketing events on campus, welcoming 8,000+ visitors at various stages in the admission funnel. • Managed relationships with 20+ internal and external partners and vendors, including 4 direct reports, 5 writers and 3 designers in University Communications, 4 developers and IT professionals on campus, 3 print and fulfillment vendors, and 2 marketing agencies, each with 5+ creative personnel assigned to the account.• Instituted surveys for all on- and off-campus events (~60/year serving ~12,000 people) to capture and quantify results of changes in messaging and programming, allowing data-driven assessments and course-corrections.

• Developed and implement integrated, cross-media marketing and communication plans for both agencies, at the strategic and the program/event levels, an overall annual budget of more than $250k.• Directed the creation of all print collateral, including but not limited to flyers, posters, brochures, direct mail, press releases, articles and advertising in the Jewish News for both agencies—writing or editing copy and collaborating with designers for hundreds of pieces annually.• Coordinated public relations efforts on behalf of both organizations, as well as partner synagogues and agencies, where appropriate.• Streamlined department processes and improved team collaboration through introduction and administration of project management software.• Managed relationships with all stakeholders, including colleagues, lay leaders, counterparts at local and overseas agencies, vendors, parent organizations (Jewish Federations of North America and Jewish Community Centers of America), customers (members) and donors. • Oversaw all digital marketing for both agencies, including but not limited to, email, digital advertising, multiple Facebook profiles, SEM, the maintenance of jewishva.org and the redesign and relaunch of simonfamilyj.org (scheduled for 5/2013). • Supervised marketing and communication staff, a team of four, as well as external contractors.

• Managed production for all print and email solicitations and select stewardship communications for the Fund for William & Mary, the Parents Fund for William & Mary, and the Annual Funds of Earl Gregg Swem Library, the Mason School of Business, the School of Education, and the Virginia Institute of Marine Science. More than 500,000 pieces of mail or email through more than 50 distinct projects annually, raising nearly $1,000,000.• Worked with colleagues to establish solicitation strategy of direct marketing activities based on industry best practices, available resources, and ongoing testing of solicitation format and content.• Wrote many appeals and stewardship communications.• Executed solicitation calendar with both the organizational skills to maintain on-time, on-budget projects and the nimbleness to make mid-course corrections when needed.• Led efforts with colleagues inside and outside of the department to make our use of data—both with vendors and for reporting—more efficient and effective.• Led volunteers and colleagues in the development of Facebook quiz intended to engage donors.• Supervised two full-time team members.

• Serve as writer and project manager (from planning strategies, tactics, schedules, and budgets, through execution, to post-mortem and analysis) for direct marketing campaigns (several hundred distinct pieces of print collateral, emails, static, and dynamic web pages) and advertising for 60+ published and 20+ distributed journals.• Work with internal and external clients (editors, society officers, colleagues, customers, and others) and vendors for physical and electronic campaign deployment.• Manage database set ups, processes, and data extraction of the Press' customer and product database (a SQL Server database with 300+ tables and millions of records), using proprietary database functions, Crystal Reports, SQL Query Analyzer, FilemakerPro, and MS Excel.• Develop and maintain monthly, quarterly, and yearly reports on budgets, marketing campaigns' success, and other information significant to business decisions.

• Planned off-site meetings, exhibits, lectures, and award ceremonies (approximately six per year), including publicity, RSVPs, liaising with caterers and venue personnel, designing and ordering exhibit furnishings, and shipment of all necessary materials.• Served as project manager and writer for the production of direct response and advertising activities including the Law Day 2007 Planning Guide, a 56-page full-color resource guide and catalog for Law Day, and program specific websites.• Contributed articles, lesson plans, and other content as needed for Division publications including YourLaw, Insights on Law & Society, and the Law Day Planning Guide.

• Served as liaison between the Index department and the teams responsible for production, marketing, and expansion of the ATLASerials (ATLAS) collection.• Restructured indexing workflow for ATLAS journals, eliminating gaps in indexing.

• Wrote advertising copy and created database to manage details of placement, creation, and payment for up to 60 print and electronic advertisements per year. • Coordinated all aspects of participation at trades shows and academic conferences (up to 15 per year).• Built a relational database to modernize tracking of marketing activities for all in-print titles (approximately 1,100), eliminating problems of version control and duplicate information tracking.

• Managed the budget for the Education Division marketing, and instituted bidding process to cut costs.• Served as project manager and writer for direct marketing campaigns and advertising (approx. 100 pieces per year).