Tracie Kravitz Email & Phone Number

Fort Lauderdale, Florida, US

• Assisted with the LS Retail integration project company wide including workshops and UAT Testing
• Focused on product data for over 6,000 items for the US stores and another 3,000+ items for the Canada store, creating promotions, setting up store information
• Manage day-to-day merchandising operations of website, which include organizing categories by newness of items/styles, featured selling items, change homepages for desktop and mobile using Magento
• Create new products in Magento to include copy, images, SEO tags, pricing and related items
• Monitor inventory to make sure all in-stock items are live on the site
• Create web-only promo codes when necessary in content system

New York, New York, US

• Manage day-to-day merchandising operations of website, which include organizing categories by newness of items/styles, promotion, featured selling items, target items; change creative (homepages, headers, category.
• Product maintenance for on-time floorset delivery (enters copy, categorize items, verify images)
• Monitor inventory to make sure all in-stock items are live on the site
• Work with creative team to ensure accuracy on homepages, promotional assets, etc.
• Create web-only promos when necessary in content system
• Competitor benchmarking

• Scheduled/confirmed customer appointments
• Managed cash transactions
• Assisted with supply orders

• Managed day-to-day operations of website.
• Product Maintenance (entered products into content system, categorized each item, set up cross-sell, entered copy, checked pricing, verified images) and worked with merchants to make sure all of their items are.
• Managed projects with interactive agency on a day to day basis including revamping checkout, site pages and navigation, site functionality
• Worked on updating site functionality and overall site look and feel (homepage, product pages and customer service pages)
• Managed and created email campaign
• Worked with customer service on solving website order problems

US

• Planned and coordinated business operations activities, including: - management of customer orders that cannot be processes or fulfilled - management of preorders, backorders, and drop ships - D2C business expert.
• Managed operational issues, such as customer service issues and out of the norm order problems
• Owned of projects involving business systems or processes
• Supervised Web Content Administrator
• Managed inventory for D2C business

US

• Monitored inventory levels for entire D2C business
• Worked with Operations Manager to fix any problem PO's and transfers as well as tracking imports
• Worked with buyers and planners to add new products to the website
• Categorized new items into appropriate departments; managed cross-sell items; revamped product keywords; wrote product copy
• Work with buyers on setting up backorder/preorder authorizations
• Created department/boutique landing pages as well as new layout concepts for these pages using Photoshop and Dreamweaver

New York, US

• Coordinated and attended web photo shoots (set up pre-production meetings, order products, ensure all items arrive in perfect condition, worked on set styling pieces and shots)
• Executed day-to-day and seasonal merchandising of Godiva.com (added all products, seasonal and new, to site’s administration area; scheduled products/categories on homepage and shop online page; merchandised all.
• Assisted in website evolution (updating photography and chocolate guide on Godiva.com, launch new site services, helped with re-coding efforts of administration area redesign)
• Launched/created new services/products (Year of Godiva, Card in the Box)
• Managed Recipe Section and What’s New
• CRM (created recipe emails, managed gift reminder emails)

New York, US

• Coordinated web photo shoots (ordered products, ensured all items arrive in perfect condition, helped with styling on set)
• Assisted in managing day-to-day operations of interactive business (product administration, banner administration, merchandising, seasonal site changes, unique URL coding, etc)
• AOL Merchant Programming (submitted all AOL deliverables and ensured they are running at appropriate time)
• Assisted in partner management of MSN and Yahoo (submitted all creative, maintained and updated data feeds, coordinated and participated in weekly status calls, prepared re-cap of monthly performance)
• Partner Management-managed smaller partners such as Earthlink, Prodigy and Lycos
• Managed Interactive marketing expense budget

New York, US

Assist the manager/take over for the manager in all operational duties to include: interviewing, hiring and training employees; managing inventory and ordering product to make sure store is fully stocked (especially during key holidays); merchandising boutique; scheduling; daily and monthly sales reports; marketing wedding favors and corporate business.

Bachelors Degree, Business Administration; Marketing

Associates, Liberal Arts

High School Diploma, General Education