Tracie Kravitz Email & Phone Number

Fort Lauderdale, Florida, Us

• Assisted with the LS Retail integration project company wide including workshops and UAT Testing• Focused on product data for over 6,000 items for the US stores and another 3,000+ items for the Canada store, creating promotions, setting up store information• Manage day-to-day merchandising operations of website, which include organizing categories by newness of items/styles, featured selling items, change homepages for desktop and mobile using Magento• Create new products in Magento to include copy, images, SEO tags, pricing and related items• Monitor inventory to make sure all in-stock items are live on the site• Create web-only promo codes when necessary in content system• Partner with retail and creative teams for merchandising and creative changes• Lead wholesale business to build and grow current business• Assist with Logistics - booking shipments for pallet deliveries• Customer Service

New York, New York, Us

• Manage day-to-day merchandising operations of website, which include organizing categories by newness of items/styles, promotion, featured selling items, target items; change creative (homepages, headers, category landing pages, etc.) using ATG BCC 10.1 and Endeca• Product maintenance for on-time floorset delivery (enters copy, categorize items, verify images)• Monitor inventory to make sure all in-stock items are live on the site• Work with creative team to ensure accuracy on homepages, promotional assets, etc.• Create web-only promos when necessary in content system• Competitor benchmarking• Work with IT on site problems/issues with our content system• Work on new site platform project team, assist with usability testing and provide feedback on page designs

• Scheduled/confirmed customer appointments• Managed cash transactions• Assisted with supply orders

• Managed day-to-day operations of website.• Product Maintenance (entered products into content system, categorized each item, set up cross-sell, entered copy, checked pricing, verified images) and worked with merchants to make sure all of their items are represented correctly• Managed projects with interactive agency on a day to day basis including revamping checkout, site pages and navigation, site functionality• Worked on updating site functionality and overall site look and feel (homepage, product pages and customer service pages)• Managed and created email campaign • Worked with customer service on solving website order problems

Us

• Planned and coordinated business operations activities, including: - management of customer orders that cannot be processes or fulfilled - management of preorders, backorders, and drop ships - D2C business expert associated with integration of various systems• Managed operational issues, such as customer service issues and out of the norm order problems• Owned of projects involving business systems or processes• Supervised Web Content Administrator• Managed inventory for D2C business

Us

• Monitored inventory levels for entire D2C business• Worked with Operations Manager to fix any problem PO's and transfers as well as tracking imports• Worked with buyers and planners to add new products to the website • Categorized new items into appropriate departments; managed cross-sell items; revamped product keywords; wrote product copy• Work with buyers on setting up backorder/preorder authorizations• Created department/boutique landing pages as well as new layout concepts for these pages using Photoshop and Dreamweaver

New York, Us

• Coordinated and attended web photo shoots (set up pre-production meetings, order products, ensure all items arrive in perfect condition, worked on set styling pieces and shots)• Executed day-to-day and seasonal merchandising of Godiva.com (added all products, seasonal and new, to site’s administration area; scheduled products/categories on homepage and shop online page; merchandised all shopping categories to reflect inventory levels; created “Gift Finder” results; updated the Boutique promotional calendar; worked with Geoserve and the retail group to add/delete new Boutique locations)• Assisted in website evolution (updating photography and chocolate guide on Godiva.com, launch new site services, helped with re-coding efforts of administration area redesign)• Launched/created new services/products (Year of Godiva, Card in the Box)• Managed Recipe Section and What’s New• CRM (created recipe emails, managed gift reminder emails)• Managed partnerships with Yahoo and MSN (submitted creative and tracked codes; maintained data feeds; tracked and analyzed number of clicks, sales and conversion rate of each placement; participated in weekly/bi-monthly status calls; created monthly re-caps for each partner)• Assisted with implementation of Amazon.com (data feed, product placement, store front, etc)• Assisted with management of Overture, Findwhat.com and Google (created copy for each keyword and tracked on a weekly basis)• Managed Continental Airlines partnership “Miles of Thanks”• Competitive Benchmarking (tracked online competitors during seasonal periods in terms of promotions, shipping cut-off dates and any important competitive information)• Managed Interactive marketing expense budget

New York, Us

• Coordinated web photo shoots (ordered products, ensured all items arrive in perfect condition, helped with styling on set)• Assisted in managing day-to-day operations of interactive business (product administration, banner administration, merchandising, seasonal site changes, unique URL coding, etc)• AOL Merchant Programming (submitted all AOL deliverables and ensured they are running at appropriate time)• Assisted in partner management of MSN and Yahoo (submitted all creative, maintained and updated data feeds, coordinated and participated in weekly status calls, prepared re-cap of monthly performance)• Partner Management-managed smaller partners such as Earthlink, Prodigy and Lycos• Managed Interactive marketing expense budget• Competitive Benchmarking (tracked online competitors during seasonal periods in terms of promotions, shipping cut-off dates and any important competitive information)• Managed recipes, what’s new and employment sections of site (planned recipe content and strategy for the year; kept what’s new area up-to-date with new promotions/products; worked with HR department to update employment section) • Managed non-order related consumer correspondence in a timely manner • Created and distributed a monthly Interactive newsletter (included information about updates on the site, promotions, general industry information, etc)• Catalog Creative Marketing Coordinator (July 2000)-worked on consumer and corporate catalogs (involved with creative development for 8 Direct seasonal catalogs, order forms/inserts with versions for US, Canada, Brazil and Wholesale), compiled turn-in packets with product information, ordered all product for photo shoots

New York, Us

Assist the manager/take over for the manager in all operational duties to include: interviewing, hiring and training employees; managing inventory and ordering product to make sure store is fully stocked (especially during key holidays); merchandising boutique; scheduling; daily and monthly sales reports; marketing wedding favors and corporate business; creating and conducting meetings and contests to motivate staff.

Bachelors Degree, Business Administration; Marketing

Associates, Liberal Arts

High School Diploma, General Education