Traci Elder Email & Phone Number

Woodbury, Mn, Us

In my role as VP of Brand Strategy and Creative Expression, I lead our internal creative, content and social media teams to express the amazing brands of the SEB portfolio (Anytime Fitness, Waxing the City, The Bar Method, Basecamp Fitness and Stronger U) across all channels.Accomplishments include:- Creative support for award-winning "Anytime, Anytime" Super Bowl hack campaign with @Mischief, garnering a Bronze Cannes Lion and two Gold Clios in 2023- Brand strategy repositioning of Stronger U nutrition offering based on updated consumer segmentation research-Launch of Apple Fitness+ partnership with Anytime Fitness brand, including a co-branded television commercial and omni-channel collateral

Woodbury, Mn, Us

Responsible for the marketing and brand strategy for end-to-end consumer experience for Self Esteem Brands' Studio brands -- Basecamp Fitness, The Bar Method and Waxing the City.Accomplishments include:- Led accelerated full brand refreshes of all three brands over 2 year span (strategic framework to creative expression)- Drove 13.9% YoY growth in Waxing the City through enhanced creative expression and clarity of brand benefit messaging- Achieved 100% opt-in from franchisees in Bar Method advertising campaign--a first in franchise history- Reduced Bar Method cost per lead (CPL) by more than 50% YoY via differentiated brand expression and creative testing - Built brand and naming infrastructure for international development of Basecamp Fitness

Minneapolis, Mn, Us

Minneapolis, Mn, Us

Lead marketer and business developer for the agency, tasked with driving innovation strategies and leading all new partnership and brand communication efforts. Deliver on firm’s growth goals, building the business via proactive lead generation and marketing/PR strategies. Client wins have included U.S. Bank, Gap, Wyndham Hotels, Buffalo Wild Wings, PepsiCo, Post Consumer Brands, Habitat for Humanity International and Guthrie Theater, among others.

Richfield, Minnesota, Us

Integral member of executive team who strategized, designed and brought to market Best Buy Connect, a start-up private label mobile broadband service. Crafted and administered the entire lifecycle of the Connect customer experience, from sales to shutdown. Defined the brand value propositions, voice, and guidelines. Created and maintained the customer interaction blueprint, go-to-market strategy, product packaging, Connect website, and software UI design - infusing all with the Connect brand ethos. Led day-to-day operations including call center customer care, monthly invoice and customer communications, financial services, carrier operations, tax and legal.

Richfield, Minnesota, Us

Formulated long-term business growth strategies for full Geek Squad portfolio of services. Developed strategic partnerships with major players in technology services to optimize Geek Squad profitability. In-depth analysis completed on rapid return/exchange programs for cellular phones and laptops, as well as opportunities for Geek Squad in healthcare (i.e., online care, mobile health devices, and electronic medical records).

Richfield, Minnesota, Us

Designed and implemented new Geek Squad Home Theater services for 1,000+ retail stores based on customer research, technology trends and employee feedback.

Richfield, Minnesota, Us

Built alternative channel partnerships for Geek Squad with other Fortune 500 companies, creating unique business models for Geek Squad to serve new customers.

Arlington, Va, Us

Led the consulting project management and IT online assessment programmer teams for PreVisor (now Corporate Executive Board), the world’s leading provider of pre-employment online assessments. Project managed assessment creation for platinum clients including American Express, JP Morgan Chase, Pepsi, and Avis.

Dublin 2, Ie

Worked as Analyst, Consultant and Senior Consultant within the North America Financial Services market unit. Served as liasion between business and IT teams for major IT system integration programs.

Bachelor'S Degree, International Relations, Spanish

Spanish Language Certification