Traci Elder
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Traci Elder Email & Phone Number

Vice President, Brand Strategy and Creative Expression at Purpose Brands, LLC
Location: Minneapolis, Minnesota, United States 10 work roles 2 schools
2 work emails found @bestbuy.com 5 phones found area 612 and 919 LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

Contact Signals · 2 work emails · 5 phones

Work email e****@bestbuy.com
Direct phone (612) ***-****
LinkedIn Profile matched
3 free lookups remaining · No credit card
Current company
Role
Vice President, Brand Strategy and Creative Expression
Location
Minneapolis, Minnesota, United States

Who is Traci Elder? Overview

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Quick answer

Traci Elder is listed as Vice President, Brand Strategy and Creative Expression at Purpose Brands, LLC, based in Minneapolis, Minnesota, United States. AeroLeads shows a work email signal at bestbuy.com, phone signal with area code 612, 919, and a matched LinkedIn profile for Traci Elder.

Traci Elder previously worked as Vice President Marketing at Purpose Brands, Llc and VP Brand Marketing -- Waxing the City, The Bar Method & Basecamp Fitness at Purpose Brands, Llc. Traci Elder holds Bachelor'S Degree, International Relations, Spanish from Concordia College.

Company email context

Email format at Purpose Brands, LLC

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{last}@bestbuy.com
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AeroLeads found 2 current-domain work email signals for Traci Elder. Compare company email patterns before reaching out.

Profile bio

About Traci Elder

My passion in business and life is getting to the heart of the story. I lead brand strategy and creative teams whose joy is to uncover a brand’s DNA, articulate its distinct point of difference, and express that brand memorably across all channels. A consummate team builder and charismatic leader, I channel my love for brand building into work environments where employees have fun tackling big, hairy business challenges—while doing the best work of their lives. Growing up a farmer’s daughter in a small town in North Dakota, I credit my amazing parents for my hearty Midwestern work ethic and my "it-can’t-rain-forever" entrepreneurial spirit. Never one to say no to a challenge, I've navigated a health & wellness turnaround brand, a mature brand, and a startup simultaneously through the depths of the pandemic to revenue growth. I’ve built an innovation brand at a Fortune 50 company and led an implementation of the Traction Enterprise Operating System (EOS). Small brands to big, struggling businesses to thriving—I’m driven to unlock value for my businesses through consumer obsession and fanatical brand love.Specialties: Brand Strategy, Marketing Strategy, Team Leadership, New Business Development, Customer Experience Design, Innovation, Retail, Health & Fitness, Communications

Listed skills include Cross Functional Team Leadership, Customer Experience, Brand Development, Retail, and 24 others.

Current workplace

Traci Elder's current company

Company context helps verify the profile and gives searchers a useful next step.

Purpose Brands, LLC
Purpose Brands, Llc
Vice President, Brand Strategy and Creative Expression
AeroLeads page
10 roles · 26 years

Traci Elder work experience

A career timeline built from the work history available for this profile.

Vice President Marketing

Current

Woodbury, MN, US

In my role as VP of Brand Strategy and Creative Expression, I lead our internal creative, content and social media teams to express the amazing brands of the SEB portfolio (Anytime Fitness, Waxing the City, The Bar Method, Basecamp Fitness and Stronger U) across all channels.Accomplishments include:- Creative support for award-winning "Anytime, Anytime".

Jan 2023 - Present

Vp Brand Marketing -- Waxing The City, The Bar Method & Basecamp Fitness

Woodbury, MN, US

Responsible for the marketing and brand strategy for end-to-end consumer experience for Self Esteem Brands' Studio brands -- Basecamp Fitness, The Bar Method and Waxing the City.Accomplishments include:- Led accelerated full brand refreshes of all three brands over 2 year span (strategic framework to creative expression)- Drove 13.9% YoY growth in Waxing.

Oct 2020 - Jan 2023

Vp, New Business And Strategy

Minneapolis, MN, US

Sep 2019 - Jul 2020

Vp Marketing

Minneapolis, MN, US

Lead marketer and business developer for the agency, tasked with driving innovation strategies and leading all new partnership and brand communication efforts. Deliver on firm’s growth goals, building the business via proactive lead generation and marketing/PR strategies. Client wins have included U.S. Bank, Gap, Wyndham Hotels, Buffalo Wild Wings.

Dec 2012 - Sep 2019

Director, Customer Experience Design, Marketing, & Operations - Best Buy Connect

Richfield, Minnesota, US

Integral member of executive team who strategized, designed and brought to market Best Buy Connect, a start-up private label mobile broadband service. Crafted and administered the entire lifecycle of the Connect customer experience, from sales to shutdown. Defined the brand value propositions, voice, and guidelines. Created and maintained the customer.

Jul 2009 - Aug 2012

Strategy Manager, Geek Squad

Richfield, Minnesota, US

Formulated long-term business growth strategies for full Geek Squad portfolio of services. Developed strategic partnerships with major players in technology services to optimize Geek Squad profitability. In-depth analysis completed on rapid return/exchange programs for cellular phones and laptops, as well as opportunities for Geek Squad in healthcare.

Nov 2008 - Jul 2009

Product Mgr, Home Theater Install, Geek Squad

Richfield, Minnesota, US

Designed and implemented new Geek Squad Home Theater services for 1,000+ retail stores based on customer research, technology trends and employee feedback.

Oct 2007 - Nov 2008

Manager, Services Partnerships

Richfield, Minnesota, US

Built alternative channel partnerships for Geek Squad with other Fortune 500 companies, creating unique business models for Geek Squad to serve new customers.

Aug 2006 - Sep 2007

Manager, Professional Services Operations

Arlington, VA, US

Led the consulting project management and IT online assessment programmer teams for PreVisor (now Corporate Executive Board), the world’s leading provider of pre-employment online assessments. Project managed assessment creation for platinum clients including American Express, JP Morgan Chase, Pepsi, and Avis.

Apr 2004 - Jul 2006

Consultant

Dublin 2, IE

Worked as Analyst, Consultant and Senior Consultant within the North America Financial Services market unit. Served as liasion between business and IT teams for major IT system integration programs.

2000 - 2004 ~4 yrs
2 education records

Traci Elder education

Bachelor'S Degree, International Relations, Spanish

Concordia College

Spanish Language Certification

University Of Navarra
FAQ

Frequently asked questions about Traci Elder

Quick answers generated from the profile data available on this page.

What company does Traci Elder work for?

Traci Elder works for Purpose Brands, LLC.

What is Traci Elder's role at Purpose Brands, LLC?

Traci Elder is listed as Vice President, Brand Strategy and Creative Expression at Purpose Brands, LLC.

What is Traci Elder's email address?

AeroLeads has found 2 work email signals at @bestbuy.com for Traci Elder at Purpose Brands, LLC.

What is Traci Elder's phone number?

AeroLeads has found 5 phone signal(s) with area code 612, 919 for Traci Elder at Purpose Brands, LLC.

Where is Traci Elder based?

Traci Elder is based in Minneapolis, Minnesota, United States while working with Purpose Brands, LLC.

What companies has Traci Elder worked for?

Traci Elder has worked for Purpose Brands, Llc, Little & Company, Best Buy, Previsor (Acquired By Ceb), and Accenture.

How can I contact Traci Elder?

You can use AeroLeads to view verified contact signals for Traci Elder at Purpose Brands, LLC, including work email, phone, and LinkedIn data when available.

What schools did Traci Elder attend?

Traci Elder holds Bachelor'S Degree, International Relations, Spanish from Concordia College.

What skills is Traci Elder known for?

Traci Elder is listed with skills including Cross Functional Team Leadership, Customer Experience, Brand Development, Retail, Team Leadership, Leadership, New Business Development, and Start Ups.

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