My passion in business and life is getting to the heart of the story. I lead brand strategy and creative teams whose joy is to uncover a brand’s DNA, articulate its distinct point of difference, and express that brand memorably across all channels. A consummate team builder and charismatic leader, I channel my love for brand building into work environments where employees have fun tackling big, hairy business challenges—while doing the best work of their lives. Growing up a farmer’s daughter in a small town in North Dakota, I credit my amazing parents for my hearty Midwestern work ethic and my "it-can’t-rain-forever" entrepreneurial spirit. Never one to say no to a challenge, I've navigated a health & wellness turnaround brand, a mature brand, and a startup simultaneously through the depths of the pandemic to revenue growth. I’ve built an innovation brand at a Fortune 50 company and led an implementation of the Traction Enterprise Operating System (EOS). Small brands to big, struggling businesses to thriving—I’m driven to unlock value for my businesses through consumer obsession and fanatical brand love.Specialties: Brand Strategy, Marketing Strategy, Team Leadership, New Business Development, Customer Experience Design, Innovation, Retail, Health & Fitness, Communications
Listed skills include Cross Functional Team Leadership, Customer Experience, Brand Development, Retail, and 24 others.