Traci Elder Email and Phone Number
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My passion in business and life is getting to the heart of the story. I lead brand strategy and creative teams whose joy is to uncover a brand’s DNA, articulate its distinct point of difference, and express that brand memorably across all channels. A consummate team builder and charismatic leader, I channel my love for brand building into work environments where employees have fun tackling big, hairy business challenges—while doing the best work of their lives. Growing up a farmer’s daughter in a small town in North Dakota, I credit my amazing parents for my hearty Midwestern work ethic and my "it-can’t-rain-forever" entrepreneurial spirit. Never one to say no to a challenge, I've navigated a health & wellness turnaround brand, a mature brand, and a startup simultaneously through the depths of the pandemic to revenue growth. I’ve built an innovation brand at a Fortune 50 company and led an implementation of the Traction Enterprise Operating System (EOS). Small brands to big, struggling businesses to thriving—I’m driven to unlock value for my businesses through consumer obsession and fanatical brand love.Specialties: Brand Strategy, Marketing Strategy, Team Leadership, New Business Development, Customer Experience Design, Innovation, Retail, Health & Fitness, Communications
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Vice President MarketingPurpose Brands, Llc Jan 2023 - PresentWoodbury, Mn, UsIn my role as VP of Brand Strategy and Creative Expression, I lead our internal creative, content and social media teams to express the amazing brands of the SEB portfolio (Anytime Fitness, Waxing the City, The Bar Method, Basecamp Fitness and Stronger U) across all channels.Accomplishments include:- Creative support for award-winning "Anytime, Anytime" Super Bowl hack campaign with @Mischief, garnering a Bronze Cannes Lion and two Gold Clios in 2023- Brand strategy repositioning of Stronger U nutrition offering based on updated consumer segmentation research-Launch of Apple Fitness+ partnership with Anytime Fitness brand, including a co-branded television commercial and omni-channel collateral
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Vp Brand Marketing -- Waxing The City, The Bar Method & Basecamp FitnessPurpose Brands, Llc Oct 2020 - Jan 2023Woodbury, Mn, UsResponsible for the marketing and brand strategy for end-to-end consumer experience for Self Esteem Brands' Studio brands -- Basecamp Fitness, The Bar Method and Waxing the City.Accomplishments include:- Led accelerated full brand refreshes of all three brands over 2 year span (strategic framework to creative expression)- Drove 13.9% YoY growth in Waxing the City through enhanced creative expression and clarity of brand benefit messaging- Achieved 100% opt-in from franchisees in Bar Method advertising campaign--a first in franchise history- Reduced Bar Method cost per lead (CPL) by more than 50% YoY via differentiated brand expression and creative testing - Built brand and naming infrastructure for international development of Basecamp Fitness
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Vp, New Business And StrategyLittle & Company Sep 2019 - Jul 2020Minneapolis, Mn, Us -
Vp MarketingLittle & Company Dec 2012 - Sep 2019Minneapolis, Mn, UsLead marketer and business developer for the agency, tasked with driving innovation strategies and leading all new partnership and brand communication efforts. Deliver on firm’s growth goals, building the business via proactive lead generation and marketing/PR strategies. Client wins have included U.S. Bank, Gap, Wyndham Hotels, Buffalo Wild Wings, PepsiCo, Post Consumer Brands, Habitat for Humanity International and Guthrie Theater, among others.
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Director, Customer Experience Design, Marketing, & Operations - Best Buy ConnectBest Buy Jul 2009 - Aug 2012Richfield, Minnesota, UsIntegral member of executive team who strategized, designed and brought to market Best Buy Connect, a start-up private label mobile broadband service. Crafted and administered the entire lifecycle of the Connect customer experience, from sales to shutdown. Defined the brand value propositions, voice, and guidelines. Created and maintained the customer interaction blueprint, go-to-market strategy, product packaging, Connect website, and software UI design - infusing all with the Connect brand ethos. Led day-to-day operations including call center customer care, monthly invoice and customer communications, financial services, carrier operations, tax and legal. -
Strategy Manager, Geek SquadBest Buy Nov 2008 - Jul 2009Richfield, Minnesota, UsFormulated long-term business growth strategies for full Geek Squad portfolio of services. Developed strategic partnerships with major players in technology services to optimize Geek Squad profitability. In-depth analysis completed on rapid return/exchange programs for cellular phones and laptops, as well as opportunities for Geek Squad in healthcare (i.e., online care, mobile health devices, and electronic medical records).
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Product Mgr, Home Theater Install, Geek SquadBest Buy Oct 2007 - Nov 2008Richfield, Minnesota, UsDesigned and implemented new Geek Squad Home Theater services for 1,000+ retail stores based on customer research, technology trends and employee feedback.
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Manager, Services PartnershipsBest Buy Aug 2006 - Sep 2007Richfield, Minnesota, UsBuilt alternative channel partnerships for Geek Squad with other Fortune 500 companies, creating unique business models for Geek Squad to serve new customers.
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Manager, Professional Services OperationsPrevisor (Acquired By Ceb) Apr 2004 - Jul 2006Arlington, Va, UsLed the consulting project management and IT online assessment programmer teams for PreVisor (now Corporate Executive Board), the world’s leading provider of pre-employment online assessments. Project managed assessment creation for platinum clients including American Express, JP Morgan Chase, Pepsi, and Avis. -
ConsultantAccenture 2000 - 2004Dublin 2, IeWorked as Analyst, Consultant and Senior Consultant within the North America Financial Services market unit. Served as liasion between business and IT teams for major IT system integration programs.
Traci Elder Skills
Traci Elder Education Details
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Concordia CollegeSpanish -
University Of NavarraSpanish Language Certification
Frequently Asked Questions about Traci Elder
What company does Traci Elder work for?
Traci Elder works for Purpose Brands, Llc
What is Traci Elder's role at the current company?
Traci Elder's current role is Vice President, Brand Strategy and Creative Expression.
What is Traci Elder's email address?
Traci Elder's email address is el****@****buy.com
What is Traci Elder's direct phone number?
Traci Elder's direct phone number is +161229*****
What schools did Traci Elder attend?
Traci Elder attended Concordia College, University Of Navarra.
What are some of Traci Elder's interests?
Traci Elder has interest in Children, Arts And Culture, Education, Economic Empowerment.
What skills is Traci Elder known for?
Traci Elder has skills like Cross Functional Team Leadership, Customer Experience, Brand Development, Retail, Team Leadership, Leadership, New Business Development, Start Ups, Business Strategy, Account Management, Strategy, Consumer Electronics.
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