Strategic leader with over 15 years of experience in media planning, buying, and team leadership. I specialize in translating business strategies into maximum profitability, enhancing brand performance, and driving growth through innovative solutions. Recognized for my dynamic problem-solving, exceptional negotiation skills, and ability to manage high-pressure projects in fast-paced environments.I thrive in collaborative settings where I can mentor teams, develop data-driven strategies, and deliver measurable results for clients. My expertise spans traditional and digital channels, including programmatic, social, and paid search campaigns.Core Competencies:Strategic Media Planning & Buying (Traditional, Digital, Programmatic)Leadership & Team ManagementSponsorships, Promotions, & Event ManagementBudgeting, Forecasting, & ROI AnalysisVendor Negotiations & Relationship BuildingOmni-Channel Strategy DevelopmentTechnical Skills:Strata | Nielsen | ComScore | Scarborough (Prime Lingo) | Data Studio | Ninjacat | SQAD | GA | Tradedesk | Basis | Stack Adapt | Airtable | Workamajig | Adintel | Advantage | Zip Driven | Oracle
Listed skills include Media Planning, Media Buying, Advertising, Outdoor Advertising, and 43 others.