Tracie Patten Email & Phone Number

Columbus, Oh, Us

Columbus, Oh, Us

· Developing and executing strategic marketing plan for commercial construction firm· Increasing Marker's visibility within the Central Ohio area through events, sponsorships, social media campaigns and leader positioning· Supporting Business Development efforts and relationships· Managing RFP/RFQ process and submissions on behalf of the firm

Miami, Us

Formerly CI Budros Ruhlin Roe

· Developed and executed strategic communication plan for major acquisition of $3B AUM RIA firm by Canadian company, covering all messaging and tactics for associate, client and media notifications, which firms to follow in acquisition schedule used for their rollout· Managed rebranding campaign in 2020, including new logo, messaging, collateral, advertising, social media and website· Created event strategy for client retention and growth, including VIP experiences and company’s first webinar series· Increased leader visibility through area event sponsorships, charitable contributions, editorial advertising, social media and executive training

Columbus, Ohio, Us

· Managed team of four associates responsible for all proactive coverage for Nationwide, with earned media results of over 3,000 articles for 5.6 billion impressions in 2018 for Nationwide Financial alone · Created and launched Nationwide’s first capital markets commentary program, positioning Nationwide as an asset manager and Mark Hackett as a thought leader with major, national, financial outlets· Led strategic planning for Nationwide Financial and P&C businesses, media relations and thought leadership programs· Created and maintained executive leader media training program, coaching and preparing leaders for media interviews and speaking engagements through policy education, technique training and practice in broadcast, print, satellite and podcast mock-interviews

Columbus, Ohio, Us

• Managed public relations coverage including 199 stories overall (130 national), 17 executive interviews, four broadcast features and executive podcast interview in 2015 alone. • Planned and executed internal events including nine employee events, seven smaller cultural events, four all-company meetings, three external corporate events of major industry conference and two institutional investor meetings. Doubled attendance at Rockbridge’s industry conference and Increased event proceeds/cancer research donation for Pelotonia from $351,000 in 2014 to $700,000 in 2015 through event planning, strategic messaging, dynamic speaker recruitment, sponsorship development, and increased participation.• Led design and layout of six annual reports, social media, advertising, internal announcements, collateral and website CMS system.

Arlington, Va, Us

• Developed excellent media relationships that led to PSA production, print and broadcast media coverage before and during events, plus annual Fox 5 anchor emcee commitment.• Created and implemented effective market strategies and recruitment campaigns for first corporate Leadership Board involving 11 new corporate partners, Medical Board, event participants, media, volunteers, and sponsors.• As the only ADA associate in the state, planned, publicized, and executed all logistical, recruitment, sponsorship and communication aspects of major fundraisers Tour de Cure and Step Out Walk. Raised over $600K despite weak economy.• Managed online communication systems, e-blast content and schedules, promotions, social media, budgets, reporting, and event websites.

Us

• Developed Aspire Cosmetic MedCenter brand from concept and naming through positioning of most trusted dermatology provider in the market and esteemed throughout the industry. Developed patient base of over 2,000 clients. • Executed highly‐visible public relations and client retention campaigns by planning special events and lectures, securing TV and print coverage totaling over 18 features, and securing physician as Fox 5 skincare expert, writing his live TV segments.• Led internal corporate strategy development and planning sessions, positioned companies within industry, identified new audiences and tactics, planned special events and promotions, developed logo, vision statements, basic collateral design, website content, advertising, and marketing. Trained internal teams on vision, customer experience requirements and new messaging.

• Created system-wide internal communication strategies, structure, tactics, and collateral for hourly, salary, corporate and plant employees. • Reversed negative image among City leaders and plant neighborhoods through PR outreach, events, and serving on Mayor Lashutka’s Southside Dvlpmt taskforce. • Served as senior management advisor, through events and speech writing, presentations, and talking point development for corporate and plant executives. • Successfully managed corporate crisis plan and training, including overseeing response of first on-site employee death. Received magazine feature for response.

• Led strategic planning on $20M Huntington Bank Account. Managed execution of “Take Control of Your Money” branding campaign, including TV, radio, and print advertising production, media buying, collateral development and branch outreach. • Created and implemented public relations and crisis communication plan for Techneglas account; managed internal and external programs, general image advertising, corporate newsletter, and publicity.• Recipient of “Partner Award” (peer nomination) for outstanding contribution to the success of the agency and its clients.

B.A., Journalism; Advertising Major, Public Relations Minor

High School Diploma, College Preparatory Courses