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CORE STRENGTHSStrengthsFinder 2.0: Developer | Activator | Positivity | Belief | EmpathyStrategic Planning | Event Management | Content Creation | Digital Advertising | Brand Marketing | Customer Experience | Executive Coaching | Social Media | Customer Advocate | Media Relations | Corporate Positioning | Data & Analytics EXECUTIVE SUMMARYI am a leadership team member and senior communications leader with deep experience in strategic planning, consumer behavior studies, internal and external messaging, brand positioning, event management and client experience development aligned to meet marketing and corporate goals. My greatest priority, however, is a focus on encouraging and supporting people. At my core, I believe in people to do great work and rise to their best thinking and ideas; I listen to others' needs and challenges and assemble a collaborative team to crush the projects at hand. I am hardworking, empathetic, resourceful and continuously learning so that I may be a better leader, mom and friend to the people in my circle. My superpower is building trust and relationships by believing in the power of transparency and goofiness in the workplace. For as many hours as we are in the office, let's have some fun and do amazing things! HONORS & COMMUNITYBizwomen Mentoring Monday Mentor – February 2023Selected by Columbus Business First as Central Ohio leader to speak in annual eventThe Entrepreneurial Institute (TEI) Columbus Panelist – March 2023Selected as panel speaker in C-Suite event on Creating Customer ExperiencesMarketing Strategy Volunteer, Cohesion Foundation – April 2022 – Present Strategic planning assistance for NIL Collective in founding stages Board Member, Out of Darkness Columbus – August 2017 – 2020Event planning and messaging counsel to reach, rescue and restore women affected by human trafficking Alignment, Collaboration, Transparency (A.C.T.) Outstanding Teammate Award Recipient - 2017Nationwide Marketing and Emerging Businesses' First Annual, Peer Nominated Recognition Keynote Speaker, Immeasurably More Conference – October 2020; Unhinged Conference – February 2020; Amplify Women’s Conference – May 2018; Curated Conversations at The Barn – March 2018; Fearless Women Conference - September 2017
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Marketing DirectorCopper RunColumbus, Oh, Us -
Vice President Of Strategic MarketingMarker, Inc. Oct 2023 - PresentColumbus, Oh, Us· Developing and executing strategic marketing plan for commercial construction firm· Increasing Marker's visibility within the Central Ohio area through events, sponsorships, social media campaigns and leader positioning· Supporting Business Development efforts and relationships· Managing RFP/RFQ process and submissions on behalf of the firm -
Marketing DirectorCorient Jul 2023 - Oct 2023Miami, UsFormerly CI Budros Ruhlin Roe -
Marketing DirectorCi Budros Ruhlin Roe Jul 2019 - Aug 2023· Developed and executed strategic communication plan for major acquisition of $3B AUM RIA firm by Canadian company, covering all messaging and tactics for associate, client and media notifications, which firms to follow in acquisition schedule used for their rollout· Managed rebranding campaign in 2020, including new logo, messaging, collateral, advertising, social media and website· Created event strategy for client retention and growth, including VIP experiences and company’s first webinar series· Increased leader visibility through area event sponsorships, charitable contributions, editorial advertising, social media and executive training
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Director, Public RelationsNationwide Financial Apr 2016 - Jul 2019Columbus, Ohio, Us· Managed team of four associates responsible for all proactive coverage for Nationwide, with earned media results of over 3,000 articles for 5.6 billion impressions in 2018 for Nationwide Financial alone · Created and launched Nationwide’s first capital markets commentary program, positioning Nationwide as an asset manager and Mark Hackett as a thought leader with major, national, financial outlets· Led strategic planning for Nationwide Financial and P&C businesses, media relations and thought leadership programs· Created and maintained executive leader media training program, coaching and preparing leaders for media interviews and speaking engagements through policy education, technique training and practice in broadcast, print, satellite and podcast mock-interviews -
Director, Marketing & CommunicationsRockbridge Jun 2014 - Apr 2016Columbus, Ohio, Us• Managed public relations coverage including 199 stories overall (130 national), 17 executive interviews, four broadcast features and executive podcast interview in 2015 alone. • Planned and executed internal events including nine employee events, seven smaller cultural events, four all-company meetings, three external corporate events of major industry conference and two institutional investor meetings. Doubled attendance at Rockbridge’s industry conference and Increased event proceeds/cancer research donation for Pelotonia from $351,000 in 2014 to $700,000 in 2015 through event planning, strategic messaging, dynamic speaker recruitment, sponsorship development, and increased participation.• Led design and layout of six annual reports, social media, advertising, internal announcements, collateral and website CMS system. -
Market Manager - NevadaAmerican Diabetes Association May 2010 - May 2014Arlington, Va, Us• Developed excellent media relationships that led to PSA production, print and broadcast media coverage before and during events, plus annual Fox 5 anchor emcee commitment.• Created and implemented effective market strategies and recruitment campaigns for first corporate Leadership Board involving 11 new corporate partners, Medical Board, event participants, media, volunteers, and sponsors.• As the only ADA associate in the state, planned, publicized, and executed all logistical, recruitment, sponsorship and communication aspects of major fundraisers Tour de Cure and Step Out Walk. Raised over $600K despite weak economy.• Managed online communication systems, e-blast content and schedules, promotions, social media, budgets, reporting, and event websites. -
Strategic Marketing ConsultantPatten Communications Jan 2006 - Nov 2010Us• Developed Aspire Cosmetic MedCenter brand from concept and naming through positioning of most trusted dermatology provider in the market and esteemed throughout the industry. Developed patient base of over 2,000 clients. • Executed highly‐visible public relations and client retention campaigns by planning special events and lectures, securing TV and print coverage totaling over 18 features, and securing physician as Fox 5 skincare expert, writing his live TV segments.• Led internal corporate strategy development and planning sessions, positioned companies within industry, identified new audiences and tactics, planned special events and promotions, developed logo, vision statements, basic collateral design, website content, advertising, and marketing. Trained internal teams on vision, customer experience requirements and new messaging. -
Manager - Corporate CommunicationsTechneglas, Inc. 1997 - 2002• Created system-wide internal communication strategies, structure, tactics, and collateral for hourly, salary, corporate and plant employees. • Reversed negative image among City leaders and plant neighborhoods through PR outreach, events, and serving on Mayor Lashutka’s Southside Dvlpmt taskforce. • Served as senior management advisor, through events and speech writing, presentations, and talking point development for corporate and plant executives. • Successfully managed corporate crisis plan and training, including overseeing response of first on-site employee death. Received magazine feature for response.
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Account SupervisorHms Partners Jan 1995 - Jan 1997• Led strategic planning on $20M Huntington Bank Account. Managed execution of “Take Control of Your Money” branding campaign, including TV, radio, and print advertising production, media buying, collateral development and branch outreach. • Created and implemented public relations and crisis communication plan for Techneglas account; managed internal and external programs, general image advertising, corporate newsletter, and publicity.• Recipient of “Partner Award” (peer nomination) for outstanding contribution to the success of the agency and its clients.
Tracie Patten Skills
Tracie Patten Education Details
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The Ohio State UniversityPublic Relations Minor -
Dublin High SchoolCollege Preparatory Courses
Frequently Asked Questions about Tracie Patten
What company does Tracie Patten work for?
Tracie Patten works for Copper Run
What is Tracie Patten's role at the current company?
Tracie Patten's current role is Marketing Director.
What is Tracie Patten's email address?
Tracie Patten's email address is te****@****cox.net
What is Tracie Patten's direct phone number?
Tracie Patten's direct phone number is +170240*****
What schools did Tracie Patten attend?
Tracie Patten attended The Ohio State University, Dublin High School.
What skills is Tracie Patten known for?
Tracie Patten has skills like Marketing, Media Relations, Corporate Communications, Newsletters, Event Management, Social Media, Advertising, Strategic Planning, Community Outreach, Leadership, Strategy, Speech Writing.
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