Tracie Miller, Msm

Tracie Miller, Msm Email and Phone Number

Marketing Strategy - Process Development - Data Analytics - New Business Development @ AAF Lexington
Tracie Miller, Msm's Location
Lexington, Kentucky, United States, United States
About Tracie Miller, Msm

With over 26 years of marketing experience, I specialize in developing and executing impactful marketing strategies, driving demand generation initiatives, enhancing customer user journeys, and leveraging data-driven insights for effective digital analysis.My key competencies include paid and organic marketing strategy development, demand lead generation and brand awareness, customer user journey optimization, digital analysis and insights, cross-functional collaboration, and continuous improvement. I have a proven track record of crafting innovative marketing strategies that align with business objectives, drive brand awareness, and generate revenue growth. I am skilled in creating and implementing lead generation and brand awareness campaigns across multiple channels, including display, SEM, social media, publications, CTV/OTT and email marketing. I am adept at mapping customer touchpoints and optimizing user experiences to drive engagement, conversion, and loyalty. I am experienced in leveraging tools such as Google Analytics, Hubspot, Salesforce, PowerBi to monitor campaign performance, track key metrics, and derive actionable insights. I am also an effective communicator and team player with a demonstrated ability to collaborate across departments and stakeholders. In addition, I am committed to staying up-to-date with industry trends and emerging technologies, and applying best practices to enhance marketing strategies and deliver measurable results.

Tracie Miller, Msm's Current Company Details
AAF Lexington

Aaf Lexington

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Marketing Strategy - Process Development - Data Analytics - New Business Development
Tracie Miller, Msm Work Experience Details
  • Aaf Lexington
    First Vice President Board Of Directors
    Aaf Lexington Jun 2024 - Present
    Lexington, Kentucky, Us
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  • Aaf Lexington
    Board Of Directors, Communications Chair
    Aaf Lexington Jul 2022 - Jul 2024
    Lexington, Kentucky, Us
    -Develops a communication strategy with the board, and executing the strategy within the communications committee.-Develops a calendar of all communications (eBlasts, social media posts, press releases, targeted communication to target audiences) for all events-Develops in partnership with Graphic Design Chair assets /graphics for eBlasts, social media posts, and other marketing collateral as needed-Schedules and executes all digital marketing for all events and initiatives
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  • Brainbox Immersive Marketing
    Director Of Business Development
    Brainbox Immersive Marketing Feb 2024 - Present
    Lexington, Ky, Us
    -Strategic leadership role responsible for leading a team that conceptualizes, plans, enables, and executes revenue driven business development-Partners with Digital Marketing department to create multi-channel marketing strategies and sales collateral.-Develops systems and processes to drive business development and sales pipeline management,growth, and activities through CRM-Tracks emerging markets and trends and research and identify new markets-Works closely with the Operations and Digital Marketing teams to vet new properties and services, plan execution of sales enablement, and manage client relationships-Develops documentation, standard procedures, and road maps for all sales and business development systems and processes
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  • Big Ass Fans
    Director Of Marketing, Demand Lead Generation
    Big Ass Fans Apr 2023 - Feb 2024
    Lexington, Ky, Us
    -Leads Digital Marketing Strategies for B2B/B2C lead generation and B2C eCommerce initiatives-Works hand in hand with sales leadership to create digital strategies to accomplish unique channel objectives-Works with eCommerce and web teams to optimize UX and lead generation/eCommerce conversion tactics-Creates and optimizes campaign landing pages, custom form creation and workflow automations in Hubspot and Salesforce-Manage, execute, optimize all digital marketing campaigns including Organic Google, Choozle, Bing, Vericast and 3rd Party platforms.-Responsible for campaign data analysis including creating and managing sales and marketing PowerBi dashboards to reflect campaign performance, lead generation performance and opportunity creation-Works with the global sub-offices by assisting in global digital strategy and campaign optimization.
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  • Big Ass Fans
    Director Of Digital Strategy & Execution
    Big Ass Fans Dec 2021 - Apr 2023
    Lexington, Ky, Us
    -Leads Digital Marketing Strategies for B2B/B2C lead generation and B2C eCommerce initiatives-Works hand in hand with sales leadership to create digital strategies to accomplish unique channel objectives-Works with eCommerce and web teams to optimize UX and lead generation/eCommerce conversion tactics-Creates and optimizes campaign landing pages, custom form creation and workflow automations in Hubspot and Salesforce-Manage, execute, optimize all digital marketing campaigns including Organic Google, Choozle, Bing, Vericast and 3rd Party platforms.-Responsible for campaign data analysis including creating and managing sales and marketing PowerBi dashboards to reflect campaign performance, lead generation performance and opportunity creation-Works with the global sub-offices by assisting in global digital strategy and campaign optimization.
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  • Big Ass Fans
    Senior Manager, Digital Strategy & Execution
    Big Ass Fans Apr 2020 - Dec 2021
    Lexington, Ky, Us
    Responsible for all digital marketing strategy, campaign execution and data analysis for the Big Ass Fans US market. Duties include email strategy and execution, overseeing website creation and optimization, overseeing the US e-commerce promotions and site optimizations and creating, executing and optimizing US digital advertising campaigns. Manage the digital marketing team that is in charge of the US e-commerce site, global website, digital marketing data analysis and US digital campaign execution. Works with the global sub-offices by assisting in global digital strategy and campaign optimization.
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  • Galls, Llc
    Seo Specialist
    Galls, Llc Oct 2018 - Apr 2020
    Lexington, Ky, Us
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  • T. Potter Advertising
    Digital Analyst
    T. Potter Advertising Feb 2018 - Oct 2018
    Manage the following aspects for multiple clients:-SEO/SEM-Keyword analysis with campaign implementation-Online brand analysis/recommendations-Social media brand review with goal to recommend profile improvements-Google Analytics/Adwords management-Monthly reports including transactional data, social media performance, and website overviews-Create graphics for reports with Adobe Photoshop and Illustrator
  • Louisville Pub Group Inc.
    Assistant General Manager
    Louisville Pub Group Inc. Sep 2015 - Feb 2018
    Managed all FOH employees, created and managed social media platforms for O’Shea’s Irish Pub and Patrick O’Shea’s, created branding for HM Franks Irish Pub, managed all alcohol inventory, analyzed profit and loss concerning alcohol versus sales, created daily checklists to ensure excellent customer service.
  • S4B Social
    Svp Of Strategy & Operations
    S4B Social Jul 2009 - Oct 2015
    I work with clients to develop and implement the following: - Marketing strategies including; Social, Website, Display, Search, Video, Face-to-Face- Marketing campaign optimization- Social media strategy creation and execution- Website developmentClients current and past: The Cookie Studio, P'cheen International Bistro, Vesuvius Pizzeria, Edgewood Speakeasy, Bone LIck BBQ, Black Walnut Bed & Breakfast, B&G Painting Services, The Republic Social House, Grindhouse Killer Burgers, Villains Wicked Heroes, EUE Screen Gems, Medical Centers of Atlanta, Kudzu.com, Local Marketing Inc, ASFDC.com, North Avenue Post.
  • Atlanta Interactive Marketing Association
    Board Of Directors- Vp Of Marketing
    Atlanta Interactive Marketing Association Dec 2011 - Dec 2013
    In charge of all marketing aspects for Atlanta Interactive Marketing Association. Creating objectives and campaigns to reach revenue and engagement metrics. Platforms include: traditional, video, social media, website, email, and mobile.
  • Crawford Media Services, Inc.
    Marketing And Social Media Manager
    Crawford Media Services, Inc. Jan 2012 - Jan 2013
    Atlanta, Ga, Us
    Responsible for overseeing all marketing needs for Post and Media Management.Develops Marketing strategy around various business divisions and ventures. Maintains and coordinates marketing premiums and client giftsOversees designs and execution of all marketing needs including social media outletsMaintains corporate sponsorships and membershipsWrite and receive approvals on all press releases.Maintain established press database and seek new relationships."Pitch" to writers/editors regarding Crawford Media Services Inc.Oversee, follow-up and document press releases/contacts.Manage obtaining images for publications. Coordinates and traffics entries for awards competitions.Other duties to be assigned from time to time.
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  • Georgia Production Partnership
    Nomination Committee Member
    Georgia Production Partnership Jul 2011 - Dec 2012
    Us
    Work with top entertainment industry experts to arrange educational content for monthly Georgia Production Partnership meetings.
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  • Women In Interactive Media- Networking Group
    Founder/President
    Women In Interactive Media- Networking Group Mar 2009 - Sep 2012
    Women in Interactive Media is a networking group that allows women in the Interactive industry to gather together so that they can: Share ideas about the industry, Networking with each other, Relax after work, Learn more about what is happening in our industry, to generally have a good time. If you would like to get involved please email me at tracie.kriete@yahoo.com or check out our website: http://www.wiimatlanta.com
  • North Avenue Post
    Sales And Marketing Director
    North Avenue Post Mar 2011 - Jan 2012
    Website optimization, Social Media strategy creation/execution/optimization, Graphic Design, Business Development, Online/Offline Marketing, and Client Liaison
  • Aima- Atlanta Interactive Marketing Association
    Membership Committee Member
    Aima- Atlanta Interactive Marketing Association May 2011 - Dec 2011
    In charge of all marketing aspects for Atlanta Interactive Marketing Association. Creating objectives and campaigns to reach revenue and engagement metrics. Platforms include: traditional, video, social media, website, email, and mobile
  • Sourceforge, Inc.
    Regional Sales Manager-South East
    Sourceforge, Inc. Oct 2008 - Mar 2009
     Gained 5 new accounts within first three months. (120% Growth from previous quarter) Communicated with Top C-level executives on daily basis; specialized in New Business Development  Presented in-depth online marketing campaign strategies to Top-Level executives at corporations such as; Lenovo, Red Hat, IBM, Blue Coat, Zenoss, ADT, Department of State, Disney, CCP Games, Microsoft, etc… Proficient in Salesforce, PowerPoint, Dart, and MS Office for all client communications Specialized in building strong relationships with clients in corporations and agencies- and exceeding those expectations. Optimized campaigns on weekly and monthly basis in Dart; so client would have best performance
  • Kudzu.Com
    Senior Account Executive At Kudzu.Com/Cox Search
    Kudzu.Com Oct 2005 - Oct 2008
    Helped launch Cox Enterprise’s Nationwide local search engine, Kudzu.comDeveloped account base of over 110+ active monthly accounts, with an annual renewal rate of 93% over 3 years#1 Account Executive 2006, 2007, and 2008 based on revenue; Responsible for billing over 1 Million dollars in revenue per year in 2007 and 2008Double year over year revenue from 2006 to 2008 Sold and managed campaigns for large organizations including; Monster.com, The Home Depot, AARP, ADT, and Arrow ExterminatorWorked well under tight deadlines & assured on-time delivery of materialsProficient in Salesforce, PowerPoint, and MS Office for all client communicationsMaintained superior client relations through comprehensive retention programs including the development of a quarterly newsletter, monthly campaign analysis, and weekly correspondence with key accounts Interviewed new hires, established sales & training programs, mentored sales team on all aspects of sales cycleDeveloped and implemented training for National sales meetingHelped clients with their online marketing campaigns; set up Facebook pages, educated on Google Adwords and set up budgets, taught the basics of online media buying and advertisiting
  • Cox Search
    New Hire Manager At Kudzu.Com/Cox Search
    Cox Search Oct 2005 - Oct 2008
     Interviewed new hires, established sales & training plans and programs for new hires, helped manage sales team so that they could achieve client expectations and individual revenue goals Worked with sales team to develop media strategy for clients on regional and national levels Developed and implemented training for National Semi-annual sales meeting, also executed two week new hire training with one-month follow-up in market Worked hand in hand with Marketing, Graphic Departments, and the Web Development team to help develop, monitor, test and launch new marketing/sales products for new clients
  • The Louisville Courier Journal
    Account Executive: New Business Development
    The Louisville Courier Journal Aug 2003 - Aug 2005
     Started with a non-existing client list, established an advertising base 45+ weekly active accounts Specialized in Business to Business sales, including developing new business revenue through excellent relationship building Designed Online packages for clients who wanted to reach the more advanced consumer- used Double-Click to run and pull monthly reporting Maintained excellent retention rate by completing needs analysis, developing marketing campaigns, and working in a professional one-on-one relationship with both agencies and owners Nominated for Outside Sales Representative for February and March 2004
  • Student Program Council- Ius
    Promotions Director
    Student Program Council- Ius Sep 1997 - May 2003
     Created webpage, logo design, campus planner, all marketing collateral for special programming, direct mailers, posters, email marketing, flyers, and all promotional products for events Worked with each Program Manager to created look and feel of their individual marketing needs for their year long program; i.e. Children’s Program, etc…

Tracie Miller, Msm Education Details

  • Purdue University
    Purdue University
    Computer Graphics
  • Indiana University Southeast
    Indiana University Southeast
    Speech Communication
  • Indiana Wesleyan University
    Indiana Wesleyan University
    Management

Frequently Asked Questions about Tracie Miller, Msm

What company does Tracie Miller, Msm work for?

Tracie Miller, Msm works for Aaf Lexington

What is Tracie Miller, Msm's role at the current company?

Tracie Miller, Msm's current role is Marketing Strategy - Process Development - Data Analytics - New Business Development.

What schools did Tracie Miller, Msm attend?

Tracie Miller, Msm attended Purdue University, Indiana University Southeast, Indiana Wesleyan University.

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