Tracie Miller, Msm Email & Phone Number

Lexington, Kentucky, Us

Lexington, Kentucky, Us

-Develops a communication strategy with the board, and executing the strategy within the communications committee.-Develops a calendar of all communications (eBlasts, social media posts, press releases, targeted communication to target audiences) for all events-Develops in partnership with Graphic Design Chair assets /graphics for eBlasts, social media posts, and other marketing collateral as needed-Schedules and executes all digital marketing for all events and initiatives

Lexington, Ky, Us

-Strategic leadership role responsible for leading a team that conceptualizes, plans, enables, and executes revenue driven business development-Partners with Digital Marketing department to create multi-channel marketing strategies and sales collateral.-Develops systems and processes to drive business development and sales pipeline management,growth, and activities through CRM-Tracks emerging markets and trends and research and identify new markets-Works closely with the Operations and Digital Marketing teams to vet new properties and services, plan execution of sales enablement, and manage client relationships-Develops documentation, standard procedures, and road maps for all sales and business development systems and processes

Lexington, Ky, Us

-Leads Digital Marketing Strategies for B2B/B2C lead generation and B2C eCommerce initiatives-Works hand in hand with sales leadership to create digital strategies to accomplish unique channel objectives-Works with eCommerce and web teams to optimize UX and lead generation/eCommerce conversion tactics-Creates and optimizes campaign landing pages, custom form creation and workflow automations in Hubspot and Salesforce-Manage, execute, optimize all digital marketing campaigns including Organic Google, Choozle, Bing, Vericast and 3rd Party platforms.-Responsible for campaign data analysis including creating and managing sales and marketing PowerBi dashboards to reflect campaign performance, lead generation performance and opportunity creation-Works with the global sub-offices by assisting in global digital strategy and campaign optimization.

Lexington, Ky, Us

-Leads Digital Marketing Strategies for B2B/B2C lead generation and B2C eCommerce initiatives-Works hand in hand with sales leadership to create digital strategies to accomplish unique channel objectives-Works with eCommerce and web teams to optimize UX and lead generation/eCommerce conversion tactics-Creates and optimizes campaign landing pages, custom form creation and workflow automations in Hubspot and Salesforce-Manage, execute, optimize all digital marketing campaigns including Organic Google, Choozle, Bing, Vericast and 3rd Party platforms.-Responsible for campaign data analysis including creating and managing sales and marketing PowerBi dashboards to reflect campaign performance, lead generation performance and opportunity creation-Works with the global sub-offices by assisting in global digital strategy and campaign optimization.

Lexington, Ky, Us

Responsible for all digital marketing strategy, campaign execution and data analysis for the Big Ass Fans US market. Duties include email strategy and execution, overseeing website creation and optimization, overseeing the US e-commerce promotions and site optimizations and creating, executing and optimizing US digital advertising campaigns. Manage the digital marketing team that is in charge of the US e-commerce site, global website, digital marketing data analysis and US digital campaign execution. Works with the global sub-offices by assisting in global digital strategy and campaign optimization.

Lexington, Ky, Us

Manage the following aspects for multiple clients:-SEO/SEM-Keyword analysis with campaign implementation-Online brand analysis/recommendations-Social media brand review with goal to recommend profile improvements-Google Analytics/Adwords management-Monthly reports including transactional data, social media performance, and website overviews-Create graphics for reports with Adobe Photoshop and Illustrator

Managed all FOH employees, created and managed social media platforms for O’Shea’s Irish Pub and Patrick O’Shea’s, created branding for HM Franks Irish Pub, managed all alcohol inventory, analyzed profit and loss concerning alcohol versus sales, created daily checklists to ensure excellent customer service.

I work with clients to develop and implement the following: - Marketing strategies including; Social, Website, Display, Search, Video, Face-to-Face- Marketing campaign optimization- Social media strategy creation and execution- Website developmentClients current and past: The Cookie Studio, P'cheen International Bistro, Vesuvius Pizzeria, Edgewood Speakeasy, Bone LIck BBQ, Black Walnut Bed & Breakfast, B&G Painting Services, The Republic Social House, Grindhouse Killer Burgers, Villains Wicked Heroes, EUE Screen Gems, Medical Centers of Atlanta, Kudzu.com, Local Marketing Inc, ASFDC.com, North Avenue Post.

In charge of all marketing aspects for Atlanta Interactive Marketing Association. Creating objectives and campaigns to reach revenue and engagement metrics. Platforms include: traditional, video, social media, website, email, and mobile.

Atlanta, Ga, Us

Responsible for overseeing all marketing needs for Post and Media Management.Develops Marketing strategy around various business divisions and ventures. Maintains and coordinates marketing premiums and client giftsOversees designs and execution of all marketing needs including social media outletsMaintains corporate sponsorships and membershipsWrite and receive approvals on all press releases.Maintain established press database and seek new relationships."Pitch" to writers/editors regarding Crawford Media Services Inc.Oversee, follow-up and document press releases/contacts.Manage obtaining images for publications. Coordinates and traffics entries for awards competitions.Other duties to be assigned from time to time.

Us

Work with top entertainment industry experts to arrange educational content for monthly Georgia Production Partnership meetings.

Women in Interactive Media is a networking group that allows women in the Interactive industry to gather together so that they can: Share ideas about the industry, Networking with each other, Relax after work, Learn more about what is happening in our industry, to generally have a good time. If you would like to get involved please email me at tracie.kriete@yahoo.com or check out our website: http://www.wiimatlanta.com

Website optimization, Social Media strategy creation/execution/optimization, Graphic Design, Business Development, Online/Offline Marketing, and Client Liaison

In charge of all marketing aspects for Atlanta Interactive Marketing Association. Creating objectives and campaigns to reach revenue and engagement metrics. Platforms include: traditional, video, social media, website, email, and mobile

 Gained 5 new accounts within first three months. (120% Growth from previous quarter) Communicated with Top C-level executives on daily basis; specialized in New Business Development  Presented in-depth online marketing campaign strategies to Top-Level executives at corporations such as; Lenovo, Red Hat, IBM, Blue Coat, Zenoss, ADT, Department of State, Disney, CCP Games, Microsoft, etc… Proficient in Salesforce, PowerPoint, Dart, and MS Office for all client communications Specialized in building strong relationships with clients in corporations and agencies- and exceeding those expectations. Optimized campaigns on weekly and monthly basis in Dart; so client would have best performance

Helped launch Cox Enterprise’s Nationwide local search engine, Kudzu.comDeveloped account base of over 110+ active monthly accounts, with an annual renewal rate of 93% over 3 years#1 Account Executive 2006, 2007, and 2008 based on revenue; Responsible for billing over 1 Million dollars in revenue per year in 2007 and 2008Double year over year revenue from 2006 to 2008 Sold and managed campaigns for large organizations including; Monster.com, The Home Depot, AARP, ADT, and Arrow ExterminatorWorked well under tight deadlines & assured on-time delivery of materialsProficient in Salesforce, PowerPoint, and MS Office for all client communicationsMaintained superior client relations through comprehensive retention programs including the development of a quarterly newsletter, monthly campaign analysis, and weekly correspondence with key accounts Interviewed new hires, established sales & training programs, mentored sales team on all aspects of sales cycleDeveloped and implemented training for National sales meetingHelped clients with their online marketing campaigns; set up Facebook pages, educated on Google Adwords and set up budgets, taught the basics of online media buying and advertisiting

 Interviewed new hires, established sales & training plans and programs for new hires, helped manage sales team so that they could achieve client expectations and individual revenue goals Worked with sales team to develop media strategy for clients on regional and national levels Developed and implemented training for National Semi-annual sales meeting, also executed two week new hire training with one-month follow-up in market Worked hand in hand with Marketing, Graphic Departments, and the Web Development team to help develop, monitor, test and launch new marketing/sales products for new clients

 Started with a non-existing client list, established an advertising base 45+ weekly active accounts Specialized in Business to Business sales, including developing new business revenue through excellent relationship building Designed Online packages for clients who wanted to reach the more advanced consumer- used Double-Click to run and pull monthly reporting Maintained excellent retention rate by completing needs analysis, developing marketing campaigns, and working in a professional one-on-one relationship with both agencies and owners Nominated for Outside Sales Representative for February and March 2004

 Created webpage, logo design, campus planner, all marketing collateral for special programming, direct mailers, posters, email marketing, flyers, and all promotional products for events Worked with each Program Manager to created look and feel of their individual marketing needs for their year long program; i.e. Children’s Program, etc…

As, Computer Graphics

Ba, Speech Communication

Ms, Management