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Traci Lee Email & Phone Number
Sr. Product Manager, Partnerships, Platforms and Core
at
PDI Technologies
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
Role
Sr. Product Manager, Partnerships, Platforms and Core
Location
Atlanta Metropolitan Area, United States
Who is Traci Lee? Overview
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Traci Lee is listed as Sr. Product Manager, Partnerships, Platforms and Core at PDI Technologies, based in Atlanta Metropolitan Area, United States. AeroLeads shows a matched LinkedIn profile for Traci Lee.
Traci Lee previously worked as Principal Tech Engineer | Marketing Technologies at Goto Foods and Sr. Product Manager at Foot Locker. Traci Lee studied at Rutgers, The State University Of New Jersey-New Brunswick.
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PDI Technologies
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Profile bio
About Traci Lee
A passionate Product Manager and leader, I leverage my progressive digital experience in driving solution strategy for top industry global brands. Owning product lifecycles, I lead the design, development and delivery of software, mobile apps and technology across e-commerce, entertainment, and telecom industries. Throughout my career, I have championed both the business and technical requirements of product delivery, while also focusing on the customer experience. My role embodies the intersection and product management and expertise in with analytics implementation, where I have successfully deployed Adobe Analytics and GA4 via tag management systems across all digital platforms. This cross-functional collaborations have refined the mobile app product strategy. I have collaborated cross-functionally with Business, Engineering, Design and UX/UI teams to ensure seamless delivery, with projects realized on-time and on-budget; and contributing to increased revenue.This synergy of technical expertise and strategic acumen has been pivotal in boosting install-to-purchase conversion rates, underscoring my commitment to driving growth and innovation: > Increased app conversion by 40% in the fiscal year by driving digital initiatives and optimizing user
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15 roles
Traci Lee work experience
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Principal Tech Engineer | Marketing Technologies
Current
Aug 2024 - Present
Sr. Product Manager
* Managed annual budget of $10 million with impact of $25 million in incremental revenue.* Increased overall app conversion by 40% in the fiscal year by driving digital initiatives and optimizing user experience to drive more engagement and ROI.* Drove the definition, execution, and analysis of the mobile app product strategy in partnership with cross-functional business stakeholders by providing functional knowledge and expertise of both iOS/Android platforms that increased the install-to-purchase conversion rate by 2%. * Strategic knowledge of desktop/mobile & app sites experiences from homepage >> checkout >> post purchase communication and proven ability to collaborate with engineering resources to successfully roll out new functionality to eliminate customer friction and promote user engagement. * Planned and implemented user experience in the Foot Locker app, resulting in estimated $2M increase in demand for the 2023 fiscal year.* Translated business & technical requirements into user stories to define the customer and user perspective against company business values.
Nov 2022 - Jun 2024
Sr. Digital Analytics Implementation Developer
* Deployed and implemented all Adobe Analytics & 3rd Party tracking tags, including media and floodlight pixels across all digital platforms, including tagging solutions to manage and integrate 3rd party tags, including using Adobe Launch TMS, AEM, AEP, Adobe Target, Fusion, Cheetah, NPS (InMoment), RudderStack integrations and I followed a step-by-step approach to ensure accurate and efficient tracking of website interactions across all Foot Locker global properties. * Worked cross-functionally with stakeholders and technology teams to write technical analytics specifications to track any media, promotional and CTA's across all Foot Locker properties, while continuously identifying, writing requirements, use case and communicating key insights for continuous improvement to track user behavior. * Identifying, diagnosing, and fixing discrepancies in data sets to ensure accuracy, completeness, and consistency with analytics data utilizing various analytics tools such as Adobe debugger tools, AEP Assurance, Charles Proxy, Fiddler, Proxy Man, TestFlight and App Center to download and test native app builds to ensure data collection and reliability. * Converted complex data collection requirements into technical solutions, which may include custom scripting using JavaScript.* Mentored other developers including junior and senior level.
Oct 2018 - Nov 2022
Ceo/Owner
Creative Edge Analytics Consulting
Entrepreneur - www.creativeedgeanalytics.com
Feb 2017 - Jun 2024
Sr. Adobe Digital Analytics & Technical Implementation Specialist (Consultant)
Feb 2018 - Oct 2018
Sr. Adobe Technical Digital Analytics Implementation Lead(Consultant)
Nov 2016 - Feb 2018
Senior Tech Lead, Digital Analytics Technology (Consultant)
Cnbc Broadcast Media
Mar 2016 - Nov 2016
Strategy Manager, Digital Capabilities - Adobe Certified Analytics Implementation And Reporting
Encima Group
Aug 2015 - Mar 2016
Senior Digital Analytics Solutions Consultant
Feb 2015 - Aug 2015
Consultant - Sr. Solutions Architect
Oct 2014 - Feb 2015
Consultant - Omniture Business Solutions
Webmd
May 2014 - Oct 2014
Manager, Business Intelligence
Apr 2013 - Feb 2014
Digital Analytics Manager
Mediacom
Jun 2012 - Apr 2013
Web Analytics Manager
Aug 2007 - Jul 2012
1 education record
Traci Lee education
FAQ
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What company does Traci Lee work for?
Traci Lee works for PDI Technologies.
What is Traci Lee's role at PDI Technologies?
Traci Lee is listed as Sr. Product Manager, Partnerships, Platforms and Core at PDI Technologies.
Where is Traci Lee based?
Traci Lee is based in Atlanta Metropolitan Area, United States while working with PDI Technologies.
What companies has Traci Lee worked for?
Traci Lee has worked for Pdi Technologies, Goto Foods, Foot Locker, Foot Locker, Inc., and Creative Edge Analytics Consulting.
How can I contact Traci Lee?
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What schools did Traci Lee attend?
Traci Lee studied at Rutgers, The State University Of New Jersey-New Brunswick.
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