* Managed annual budget of $10 million with impact of $25 million in incremental revenue.* Increased overall app conversion by 40% in the fiscal year by driving digital initiatives and optimizing user experience to drive more engagement and ROI.* Drove the definition, execution, and analysis of the mobile app product strategy in partnership with cross-functional business stakeholders by providing functional knowledge and expertise of both iOS/Android platforms that increased the install-to-purchase conversion rate by 2%. * Strategic knowledge of desktop/mobile & app sites experiences from homepage >> checkout >> post purchase communication and proven ability to collaborate with engineering resources to successfully roll out new functionality to eliminate customer friction and promote user engagement. * Planned and implemented user experience in the Foot Locker app, resulting in estimated $2M increase in demand for the 2023 fiscal year.* Translated business & technical requirements into user stories to define the customer and user perspective against company business values.

* Deployed and implemented all Adobe Analytics & 3rd Party tracking tags, including media and floodlight pixels across all digital platforms, including tagging solutions to manage and integrate 3rd party tags, including using Adobe Launch TMS, AEM, AEP, Adobe Target, Fusion, Cheetah, NPS (InMoment), RudderStack integrations and I followed a step-by-step approach to ensure accurate and efficient tracking of website interactions across all Foot Locker global properties. * Worked cross-functionally with stakeholders and technology teams to write technical analytics specifications to track any media, promotional and CTA's across all Foot Locker properties, while continuously identifying, writing requirements, use case and communicating key insights for continuous improvement to track user behavior. * Identifying, diagnosing, and fixing discrepancies in data sets to ensure accuracy, completeness, and consistency with analytics data utilizing various analytics tools such as Adobe debugger tools, AEP Assurance, Charles Proxy, Fiddler, Proxy Man, TestFlight and App Center to download and test native app builds to ensure data collection and reliability. * Converted complex data collection requirements into technical solutions, which may include custom scripting using JavaScript.* Mentored other developers including junior and senior level.

Entrepreneur - www.creativeedgeanalytics.com