The brand’s voice across all channels (social media, blog posts, website, email marketing, customer resolution content).Highlights & AchievementsDeveloping and implementing converting content and revenue-generating ideas for sales campaigns (online and off), maximizing site traffic and sales conversion by working with e-commerce team utilizing SEO, customer data and analysis. Moving the box subscription content collateral to paperless with the design and introduction of an interactive digital tasting note experience and customer newsletter (= to 162 pages fresh content p/month).Growing organic Instagram following by 84% over three years with consistent above-average engagement rates across channels. Onboarding team for Hubspot email marketing program. Working with email marketing manager creating strategic content and campaigns. Authoring 40+ blog posts using intriguing topics and SEO (and dropping a bit of humour and knowledge). Working closely with Graphic Designer to create impactful banners driving weekly traffic to the website.Co-developing the highly successful three-bottle subscription box from concept to market. Including visual story for box design, written tasting notes, inserts, website copy, ads, customer success and social campaigns. Creating an engaging community on social media, including private and wholesale customers, winemakers, and influential members of Ireland's food and wine industry.Contributing to wholesale team success by onboarding sales reps to use social media as a sales tool, creating compelling visual and written content (and on-brand event set-up) for tasting events, and corporate gift and wholesale brochures.

Overseeing marketing efforts and providing end-to-end business proposal / bid writing support for award-winning national engineering firm employing more than 500 people, with a primary focus on managing the San Francisco office. Primary duties: Sales proposal strategic content and graphic design (proven track record of winning multi-million dollar projects); strategising with Principals to design and provide selling points, visual content for short list interview presentations; Design local project profiles for social media, corporate marketing collateral, and manage CRM/Content Library.Collaborating with corporate office marketing team (BOS, LA, DC, NY, CHI) on ongoing and special projects, including: corporate material design/redesign and branding, website redesign, email marketing, company-wide events, conferences/seminars, marketing best practices, writing and designing award submissions and poster sessions, public relations, publications (editing and submission), and CRM maintenance/development. During my tenure, I helped to significantly increase the San Francisco division's market share and revenue through creative, detailed and stellar sales proposal wins and ongoing assistance of launching new internal/external marketing efforts, and positioning the San Francisco office for long-term success.

Interior design consulting, sales, and project management for premier international high-end, home furnishing manufacturer at flagship location. Consistently met goals. $250,000 sales in first 6 months. Product design assist - rug/textile department.

Responsible for adapting a brand strategy for furniture design start-up pivoting to an emerging target market resulting in immediate growth and steep increase in sales. Involvement in all aspects of operations from brand voice, product design, logistics and directing outside sales team.Creating all relevant content, including website design, collateral design, packaging, email marketing, press releases.Product Design from concept to finish of furniture, lighting and accessories. Primary liaison with factory in Vietnam. Coordinating tradeshows, including booth design, sales staff, press, vendor. (High Point, Las Vegas Hospitality Design Tradeshow).*Instrumental in launching business into hospitality/commercial market resulting in the ultimate growth and success of company.Managing vendor accounts, including Nieman Marcus, Buddha Bar NYC, Gumps SF, Bloomingdale’s.

Online presence of LVMH. Training from best luxury brands in the world to communicate their product details to customers and e-concierge team. Lead content writer for online sales team, working alongside merchandising and IT teams.