Traci Gonzales Email & Phone Number

United States

Newark, California, Us

As Director of OmniChannel Marketing for CymaBay, I am responsible for spearheading the launch of CymaBay's flagship rare liver disease PBC (Primary Biliary Cholangitis) drug, Livdelzi, to achieve a successful market entry through a impactful omnichannel strategy. This strategy precisely targets both patients, caregivers, and healthcare providers, ensuring clear communication and driving adoption within the PBC community.● Spearheading omnichannel strategy and execution for flagship launch asset, Livdelzi, targeting the PBC (Primary Biliary Cholangitis) community.● Leading innovative approaches across digital channels including social media, website & CRM system, and SEM to effectively engage patients and healthcare providers.● Managing comprehensive unbranded disease state awareness campaigns targeting both healthcare providers and patients, strategically laying the groundwork to bridge to brand upon launch. These campaigns effectively activate engagement prior to the drug's anticipated launch at PDUFA.● Planning and executing marketing technology strategy to build out the omnichannel infrastructure.● Developing KPIs and measurement plans, utilizing various analytics tools to measure and optimizeperformance.● Implementing omnichannel media planning and optimization strategies across paid social, digital targeting, Veeva CRM & Rep Triggered email, and iCVA.

San Diego, California, Us

As Director of Digital Strategy & Innovation at Travere Therapeutics, a biotech company specializing in rare kidney disease, I played a pivotal role in developing and executing comprehensive digital strategies that delivered significant customer impact, enhanced operational efficiency, and ensured alignment with organizational objectives. I served as a thought leader, driving innovation through a holistic understanding of the market and the opportunities within it.● Increased unaided awareness by 84% among nephrologists eight months post-launch.● Drove 18% patient ask rate eight months post-launch.● Successfully secured a 1725% increase in the omnichannel launch budget.● Developed and implemented a comprehensive omnichannel measurement plan exceeding expectations.● Spearheaded innovative solutions to engage target audiences across channels.● Fostered a culture of innovation, resulting in improved efficiencies and reduced costs.● Managed partner agencies effectively, ensuring alignment and value creation.● Developed and implemented digital strategies aligned with organizational goals.● Built and scaled digital capabilities to meet market demands.● Championed innovative solutions with measurable improvements.● Managed budgets efficiently to maximize ROI.● Collaborated with cross-functional teams and ensured compliance.

Plano, Texas, Us

As a key player in Reata's pre-commercial organization, I spearheaded the development and execution of customer engagement strategies for two upcoming launches in the rare disease space. This involved crafting and implementing comprehensive HCP, patient, and caregiver campaigns, alongside strategic promotional plans and tactical pre-launch, launch, and post-launch initiatives designed to maximize unbranded disease awareness and pave the way for successful branded launches.● Developed and executed comprehensive multi-channel marketing plans for successful brand launches.● Managed pre-launch, launch, and post-launch campaigns across various channels (print, media, social, etc.).● Leveraged CRM technology and collaborated cross-functionally to optimize programs for maximum ROI.● Recommended and implemented effective multi-channel strategies, including SEM, SEO, email, influencer marketing, and more.● Built a robust metrics framework to track performance against KPIs and refine targeting, messaging, and program effectiveness.● Partnered with cross-functional teams to refine customer personas, segment audiences, and tailor messaging for optimal conversion.● Managed multi-channel marketing budgets, optimized investments, and selected/developed agency partners for successful execution.● Ensured compliance with legal, regulatory, and medical requirements through collaborative partnerships.● Educated and led cross-functional teams on multi-channel marketing strategies and projects.

Irving, Tx, Us

As the Head of Integrated Marketing at Revision Skincare, I spearheaded the development and execution of cohesive campaigns that drove brand awareness, new customer acquisition, and sustained growth. I employed a multi-disciplinary approach, leveraging expertise in advertising, corporate marketing, sales promotion, CRM, public relations, loyalty programs, direct marketing, digital, events, e-commerce, and social media to create a unified customer experience across all channels.● Launched the company's first e-commerce platform, generating new revenue and accelerating growth.● Developed clear integrated marketing strategies and roadmaps, positioning Revision Skincare as a top-of-mind brand in dermatology.● Led the execution of integrated campaigns and programs aligned with business objectives, ensuring sustained growth.● Owned all aspects of integrated campaign development, implementation, and measurement, across diverse categories and segments.● Developed cohesive, cross-channel marketing strategies based on customer insights and business trends, collaborating closely with cross-functional teams.● Partnered with PR and managed influencer programs to amplify brand message and leverage strategic partnerships.● Established objective metrics and ROI measures to optimize future initiatives.● Served as a Digital SME, guiding digital marketing and e-commerce strategies.● Designed customer-centric programs and ensured consistent messaging across all channels.● Led and managed the Integrated Marketing team.

Zug, Ch

As a Digital Strategist and Subject Matter Expert at Nestle Skin Health, I spearheaded the development and execution of integrated, omni-channel marketing programs that merged traditional and digital strategies to deliver high-impact customer experiences and drive business results.● Developed and implemented digital strategies aligned with brand goals and growth plans, identifying emerging opportunities and defining success metrics.● Led initiatives to ensure marketing objectives and strategies integrated with current digital offerings, serving as SME for SEO/SEM, UX/UI, mobile, search, social media, analytics, content marketing, influencer marketing, video, digital media platforms, and various tools.● Spearheaded the selection, development, and implementation of new technology offerings, including the roll-out of the first iVisual Aid platform for the sales force, impacting business goals.● Served as a global business unit partner, collaborating with Nestle Skin Health and Nestle to leverage emerging technologies and digital marketing to achieve strategic objectives.● Led the development and execution of an e-commerce strategy to accelerate the launch of OTC products, increasing access and online information through e-commerce channels and boosting sales.● Established partnerships with key players like Amazon and online divisions of traditional retailers to enhance e-commerce reach and visibility.

Zug, Ch

As the Manager of the Galderma Digital Marketing team, I played a pivotal role in driving digital marketing strategy, innovation, and success across eight pharmaceutical brands and the Cetaphil skincare line.● Developed and executed comprehensive programs supporting brand planning and campaign execution.● Oversaw effective digital strategies aligned with business and brand goals.● Partnered cross-functionally for compliance and successful outcomes.● Spearheaded emerging media adoption (CRM, video, social, mobile, tablets) for exceptional customer experiences and ROI maximization.● Proactively optimized campaigns and drove engagement through data-driven strategies and innovative solutions.● Built strong relationships with agency partners, ensuring seamless integration and collaboration.● Managed budgets and resources efficiently for successful project completion within timelines and goals.

Sunnyvale, Ca, Us

I joined Yahoo at its inception, playing a vital role in establishing and growing the organization, as well as the internet itself, during its nascent years.● Pioneered the internet as a viable advertising medium, evangelizing its potential to clients across various industries, including CPG, Auto, Travel, Retail, and Finance.● Built a robust customer base by developing effective and engaging marketing and communication programs that delivered tangible results across the Yahoo! network.● Achieved sales goals consistently, exceeding expectations and contributing significantly to Yahoo's early growth and success.● Collaborated closely with account executives and operations teams to create strategic sales partnerships and develop integrated marketing strategies with major clients like GM, Nestle Purina, Frito-Lay, Leo Burnett, Kellogg's, and Cadbury Schweppes.● Conceptualized, produced, and hosted third-party consulting events for Yahoo's strategic partners, fostering deeper relationships and collaboration.