Traci Hogue Email & Phone Number

Newark, Oh, Us

North America

GTT provides secure global connectivity, improving network performance and agility for your people, places, applications, and clouds. Our customers benefit from a customer-first service experience underpinned by our commitment to operational excellence. As a Program Director, I oversee and execute complex programs and projects from start to ensure successful execution. I create the program structure and shared alignment with teams across GTT on vision, strategy, business goals and requirements, and secure cross-functional teams dependencies' commitment.

Broomfield, Colorado, United States

Strategic partner to the Senior VP of Sales and executive leadership team in matrix organization driving and deploying high-priority strategic and operational initiatives. Supported complex projects, driving key strategic initiatives, and providing support as needed across various functions. Served as an escalation point for operational needs, gathering feedback and providing recommendations and solutions to the Senior Vice President. Helped rebuild 450-member, 1B+ revenue sales organization. Leveraged marketing exceptional operational skills to bring teams to full potential and drive revenue growth. Developed holistic understanding of customer empowering sales organization to tap into customer needs and enable customer success.• Led and coordinated cross-functional projects and programs that drove the growth and transformation of the enterprise. • Trusted advisor to the SVP and leadership team, providing feedback, insights, and recommendations to optimize business performance and team effectiveness; Built and cultivated relationships with senior leaders and executives.• Key driver of cross-functional, high-growth strategies and special projects resulting in significant impact on business objectives.. • Evangelized & cultivated culture of trust, teamwork, and transparency, fostering synergistic relationships. • Brought best minds across disciplines together, giving sales organization access to resources that drove sales results; Identified team strengths and development areas and drove training ensuring a healthy scorecard.• Ideated and rolled out blue chips, mission statement, mentoring programs, quarterly recognition, and other programs to build robust culture, elevate sales performance, and maintain constant flow of communication and customer listening.• Developed new programs increasing revenue & growth including Dim Dark Strategy, Path to Closure Plan, Prospecting Best Practices, Altify Reviews, Partner Training, Seller 360, and Whitespace Planning.

Newark, Ohio

Served as strategic partner to leadership and marketing teams, determining viability of programmatic initiatives, potential product expansion, talent assessment, and go-forward marketing structure. Applied understanding of market, customer base, competition, and technology needed for customers to attain results. Analyzed overall scope of market to identify strengths, weaknesses, opportunities, and threats (SWOT) to outperform competition.● Focused on understanding customer base, including issues, trends, and industry, to provide innovative marketing solutions. Trained and empowered performance marketing teams while cultivating amazing customer experience.● Evaluated data analytics and market research to make sound recommendation that subsequently resulted in 25% growth in new sales stream for Leader Promos Marketing Agency.● Applied creative problem-solving skills and entrepreneurial mindset to source outside marketing talent to build and expand marketing footprint with limited resources.● Leveraged extensive experience in building marketing organizations to establish discipline through outcome-based selling, marketing segmentation, and module creation. Instituted CRM documentation and marketing automation tools, such as Salesforce, Demand Base, and Hub Spot.● Directed brand development, strategic planning, and execution across organizations.● Oversaw web work streams with cross-functional teams to drive significant growth in demand generation.● Defined and tracked website success metrics to deliver on KPI goals and provide post-launch evaluation.● Managed content team for distribution through a variety of platforms, including videos, blogs, website content, online articles, and social media.

Columbus, Ohio Area

Tapped to take over leadership of low-performing online market and develop initiatives to grow sales and revenue ensuring achievement of company initiatives. Conceived and implemented comprehensive brand redesign including content pillars and field marketing strategies in alignment with company vision and goals. Integrated disparate digital sales organization and built hyper-performing sales region. Key leader tasked with bringing the brand’s strategy to life through execution of “best in class” consumer touchpoints. Led the team responsible for consumer-centric social strategy, PR, advocacy and corporate social responsibility programs for the Columbus, Ohio market. Drove operational excellence on earned touchpoints to elevate the customer experience. ● Worked cross-departmentally to plan and execute marketing and promotional programs designed to drive ratings and revenue through viewer-focused promotions and client-focused sales campaigns.● Managed digital broadcast team responsible for delivering digital content according to the integrated behavior of potential customers, creating unique value propositions and calls to action.● Executed station events, promotional project management, timelines, and promo liner inventory.● Identified and established strategic alliances with local and regional partners which generated new audiences, marketing partnerships, and sales.● Identified cross-platform partnership opportunities that drove consumption of the brand’s creator-led content and engagement which drove a significant share of the market. ● Successfully implemented new CMS and site redesign, which significantly enhanced ROI and monetization of new products.

Promoted for ability to expand market reach and increase revenue opportunities. P&L responsibility for 20 community newspapers, niche parenting magazine and publication web sites. Fostered culture of collaboration, continuous learning, and accountability. Guided marketing and sales direct reports in driving performance marketing, sales and revenue results. Focused on talent development, lead generation, and brand awareness.● Designed advertising partner agency engagement initiative, motivating sellers to create external relationships and pursue new business opportunities. Influenced tremendous growth, turning around underperforming market at This Week Community Newspapers and achieving highest-performing market in 2005.● Demonstrated ability to optimize sales pipeline, as well as inspire and motivate sales teams, influencing largest sales month of any enterprise sales team in 2005, $3.1M. ● Instilled sales discipline and fundamentals of selling utilizing sales tools and program management.● Spearheaded new logo sales initiatives that fueled sales and revenue results.● Integrated sales organizations, marketing and ad services teams, as well as disparate channels into cohesive group during restructure of Neighbor News into This Week Newspapers by Dispatch Media Group.● Recipient of 2003 & 2005 Dispatch Media Marketing Convergence Award for outstanding convergence sales with sister TV and radio stations.

Innovation Practices Executive Education

Activities and Societies:

Bachelor Of Business Administration (B.B.A.), Marketing/Management, 3.8