The Dentists Supply Company is an e-commerce start-up founded to support members of organized dentistry by delivering significant savings on dental supplies. - Started as Director of Marketing. Promoted to VP, Marketing in November 2018. In this role I was the head of Marketing and Customer Service and managed a $2.5M budget. - Partnered with executive leadership team to develop business strategy for rapid national expansion – scaled organization from serving California only to fully national in 12 months. - Charged with building and evolving the organization’s brand and positioning to ensure clear articulation of corporate mission and company values.- Grew daily sales to $125,000 in under three years despite constant operational challenges and positioned company to be purchased by market leader. - Built and managed team of four handling strategy development and day-to-day execution of marketing and merchandising programs to drive key KPIs (customer acquisition, retention and spend). - Led growing customer service function across geographic locations, building processes and systems to establish service standards that drive customer retention. - Oversaw internal and external creative resources to develop marketing campaign creative as well as corporate sales collateral. - Managed digital agency to continuously evolve/improve site wide user experience. - Led selection and implementation of CRM and managed the creation of reporting dashboards to evaluate program performance. - Responsible for communicating marketing strategy, results and customer insights to board of directors.

Visit California is the statewide, non-profit organization charged with promoting leisure travel to California globally. - Progressive responsibility for effectively promoting the California brand through consumer marketing programs designed to maximize brand awareness globally and ultimately deliver strong ROI against stakeholder investment through incremental visitation to and spend in the state.- Managed a team of six, three external agency relationships and a $75M consumer marketing budget.- Led the development of long term strategic marketing plan as well as annual marketing work plans. - Directly managed all consumer marketing activity, including advertising, co-operative marketing, sponsorships and digital platform programs (web, social and email).- Responsible for on-going brand management and development, including positioning research, creative development and creation and oversight of brand standards. - Led team responsible for redefining organization’s digital identity, including repositioning of social voice, email strategy and the development of a new consumer facing website. - Worked closely with Director of Research to ensure all programs were measurable.- Created and delivered presentations to stakeholder groups within the California tourism industry.

The Arizona Office of Tourism is the government agency responsible for promoting leisure travel to Arizona. - Responsible for effectively promoting the Arizona brand through consumer advertising with the ultimate goal of increasing visitation to and spending within the state.- Collaborate with internal team and contracted vendors to ensure marketing strategies and tactics continue to evolve and always remain on the cutting edge for tourism promotion.- Work closely with the Director of Advertising to oversee an $11+ million advertising budget.- Play an integral role in all aspects – from strategy and target identification to measuring success – of consumer marketing efforts. - Work on a team to constantly evolve campaign tracking metrics with the ultimate goal of developing a model for gauging success of advertising initiatives.- Evaluate national and international media recommendations from both traditional and interactive advertising agency and assist in optimizing plans before final approval. - Manage all sponsorship contracts ranging from contract negotiation to on site execution for sponsorships of all sizes.- Provide direction for advertorial copy as well as ad creative for local, national and international media placements. This includes providing copy points, proof reading and final approval.- Responsible for overseeing the flow of work and managing the relationship between AOT and all contracted advertising agencies.- Work with a team to manage all agency social media efforts including Twitter, Facebook and Flickr.

Media Buying Services is a family owned media planning and buying agency based in Phoenix, Arizona.- Planned and placed media schedules that included radio, television, print and outdoor in excess of 1 million dollars annually.- Managed local and national clients in various industries including Hospitals/Healthcare, Education, Retail and Nonprofits with limited supervision.- Interacted with media sales professionals and managed client relationships on a daily basis.- Negotiated rates and value added to ensure clients received the most for their advertising dollars.- Accountable for making certain that all media schedules ran as ordered and responsible for negotiating make goods when necessary.- Trafficked advertising creative for all of my accounts.- Planned and executed media promotions for clients.

Phoenix International Raceway is a motorsport track in Avondale, Arizona that hosts two NASCAR race weekends annually. - Supported sales staff in the creation of sponsorship presentations and post-race re-caps.- Created basic collateral material for sales department using Microsoft Word and Powerpoint.- Responsible for generating and updating monthly sales reports and contract element sheets.- Assisted Manager of Corporate Suites and Hospitality with preparing corporate ticket packages, and troubleshooting issues with corporate guests on race day.- Coordinated “Race Ambassador” volunteer program.