Works cross-functionally with Learning Services, sales, partners, and marketing teams to define ICPs and develop comprehensive GTM strategies for Cprime’s Learning Services division. Responsible for developing internal and external product positioning and messaging through market research and internal workshops.Collaborates with content and design teams to create engaging presentations, whitepapers, case studies, and videos. Responsible for developing and managing marketing plans, including campaign calendars, content creation, and distribution strategies for Learning Services. Maintains marketing relationships with Cprime’s key learning partners including Scaled Agile, ICAgile, and Scrum Alliance.

Managed a team of 11 digital, content, design, and event marketers across three countries. Coordinated an Agile Marketing transformation for the Global Marketing team including implementing Scrum for Marketing practices and sprint planning in Jira. Working with external partners, managed content syndication programs and follow-up for both North America and EMEA. Completed multiple marketing automation system migrations from Pardot and Hubspot to Marketo post-acquisition of new businesses. Oversaw partner marketing initiatives including management of Development Funding programs with Atlassian, AWS, and Apptio. Implemented full-funnel marketing attribution tracking and reporting with Marketo Measure. Worked closely with Sales Operations to build Salesforce process and alignment for full integration of marketing and sales touchpoint data. Managed and created all marketing automation processes and lead routing across Marketo, Salesforce, and other automation tools. Using Google Analytics Looker Studio and Marketo Measure launched reporting dashboards for large-scale campaigns that measured marketing impact and allowed for real-time adjustments. Managed our Global Event strategy for both sponsored and hosted events including 20 annual sponsored events across 7 countries as well as a bi-annual hosted conference in North America drawing 800+ attendees. Managed email marketing strategies company-wide for a database of 1M+. Revamped nurture stream campaigns and emails focusing on clear messaging and a funneled approach that increased the frequency of messaging based on intent and allowed for reporting of MQL generation from streams.

Responsible for enterprise-wide marketing strategy and tactics and worked closely with product owners and other stakeholders to plan marketing campaigns and track performance. Grew the team from 2 marketing generalists to a team of 8 cross-functional specialists including designers and paid search specialists. Completed an Agile Marketing transformation including coordinating training and coaching and implementing Agile Marketing processes and technology for transparency, traceability, and accountability.

Responsible for a team of 8. Since we are an Agile Marketing department, I'm responsible for our project backlog, gathering requirements and writing user stories, determining velocity, planning our sprint and conducting daily Scrums. I am the Marketo Admin for our organization, ultimately responsible for the Marketo contract, lead scoring, working with our Marketo developer to automate marketing activities, all email marketing programs, and our email database. Oversee all digital marketing activities including PPC, SEO and website management. Responsible for guiding the team in strategizing enterprise-wide marketing initiatives and collaborating with different departments throughout the organization. Oversaw a migration from Bronto to Marketo. Created, tracked, and iterated on ASPE’s first Lead Scoring program. Responsible for interviewing, hiring, and managing ASPE’s college internship program.

Management of email contact database, email schedule, design, and distribution of marketing emails. Tools used included Bronto’s email marketing platform (now Oracle NetSuite), Google Analytics, Adobe Dreamweaver, and Adobe Photoshop. Conducted keyword research and implemented a basic SEO structure across multiple websites, implementing a structured data markup, link building, and creating, optimizing, and syndicating content including website content, blog posts, and whitepapers. Creation, management, and measurement of 100+ campaigns across Google and Bing ads platforms. Weekly analytics reports on multiple websites including website traffic, sources, patterns, and unusual activity. Monitoring and measurement of specific campaigns, and tracking and setting goals. Management of web seminar schedule and promotion. Management of multiple WordPress blogs including collaboration on content strategy with product managers and writers.