Traci Lyn Sanz Email & Phone Number

Delray Beach, Fl, Us

Delray Beach, Florida

Team Mentoring & Leadership • Print/Web/Packaging/Design • Cross-Channel Marketing • Copywriting & Storyboarding • Marketing & Branding Strategy • Sell Sheets & Advertorials • Brand Creation & Consistency • Packaging & POS Design • Digital & Traditional Illustration • * Oversaw the design process from initial concept to final production, collaborating with clients and external teams to develop creative solutions.* Presented final layouts to clients for approval, soliciting feedback and ensuring alignment with project goals.* Created custom illustrations and graphic elements that aligned with brand vision and met project requirements.* Successfully coordinated and managed multiple projects, consistently meeting deadlines and delivering high-quality results.

Delray Beach, Fl

Co-owner/operator and Crafter Extraordinaire for Etsy store featuring illustrated cards, gifts and crafts.etsy.com/shop/thecraftshipcompanywww.thecraftshipcompany.com

Virginia, United States

Contract, remote art direction and design for the rebranding of the United States FBI Recruitment and Agent Training Campaign.* Produced a variety of deliverables, including social graphics, trade show displays, print collateral, e-newsletters, digital graphics, and photo editing.* Collaborated with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts, and coordinated creative activities. * Formulated layout design and presentation approach, including specifying material details such as type, photographs, print materials, graphics, animation, video, and sound.* Managed own accounts and projects, working within budget and scheduling requirements.

Boca Raton, Fl

Head of In-House Creative for Medical Marijuana Company Corporate Offices operating multiple licensed dispensaries across the United States.* Developed in-house Marketing and design department and managed the creation of the complete brand identity, standards, voice, and writing guidelines for internal and external copywriters.* Managed the design and execution of all marketing materials including educational materials, trade show displays, direct-mail, in-store graphics, presentations, print collateral, promotional products, apparel, social media, website, and packaging.* Conducted extensive research to establish a database of peer-reviewed medical studies to support marketing initiatives and educational outreach staff.* Created a brand visual and copywriting asset database and managed marketing and promotional inventory tracking and distribution for 7+ dispensaries. * Developed intern and associate training procedures and manuals and ensured design adherence to all federal medical marijuana compliance regulations.* Oversaw the interior design planning and installation for 7 dispensaries and 2 corporate offices, and managed all aspects of the process including finishings, fixtures, furnishings, art, decor, signage, and murals.* Demonstrated ability to manage multiple tasks while remaining adaptable and flexible; negotiated with printers, manufacturers and estimators for products manufacturing and services.* Collaborated with departmental leaders to establish organizational goals, strategic plans, and process improvements; implemented creative project management procedures, and process improvements.

Pompano Beach, Florida

Led the design and production of sales collateral, presentations, graphics, packaging, and e-commerce advertising as a contract Art Director for a natural beauty products manufacturer.* Implemented streamlined design processes and elevated overall design principles and aesthetics while developing new brands* Contributed to successful brand development through marketing initiatives, merchandising, and packaging* Regularly reviewed competitor advertisements and packaging designs in retail environments to identify industry trends and potential opportunities for new products or services* Collaborated with creative directors to develop design solutions and presented final layouts to clients for approval* Created custom illustrations and other graphic elements, formulated basic layout designs, and specified material details* Managed own accounts and projects, worked within budget and scheduling requirements* Conferred with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities* Marked up, pasted, and completed layouts and wrote typography instructions to prepare materials for typesetting or printing.

United States

Provided remote art direction, design, and illustration for a cloud-based design agency specializing in retail packaging and branding.* Collaborated with internal staff and external clients to fully develop or oversee artwork development.* Managed a portfolio of clients, including Sam’s Club, Hyatt, Farberware, and GE. Implemented successful brand development through marketing initiatives, merchandising, and packaging.* Reviewed competitor advertisements and in-store packaging to identify trends and opportunities.* Managed a team of designers, art directors, and copywriters to create effective packaging solutions.* Formulated layout design and presentation approach and specified material details.* Created custom illustrations and other graphic elements.* Managed own accounts and projects within budget and scheduling requirements.

Miami, Fl

* Provided remote art direction, design, and illustration for a design studio specializing in branding and product development for arts and crafts retail brands, such as Elmer's, Blumenthal Lansing, and Thomas Kinkade.* Produced advertising, packaging, collateral, client presentations, and custom illustrations.* Implemented successful brand development through marketing, merchandising, and packaging.* Reviewed competitor advertisements and products to identify trends and potential opportunities.* Collaborated with creative directors and department heads to develop design solutions and coordinate creative activities.* Formulated basic layout design and presentation approach and specified material details such as style and size of type, photographs, graphics, POS displays, packaging materials and dielines.* Managed own accounts and projects within budget and scheduling requirements.

Boca Raton

Senior Graphic designer, Marketing Associate & Event Planning Assistant. In-house corporate communications design & marketing for commercial real estate brokerage firm. Reporting to VP of Marketing, responsible for executing all print design, online marketing, and sales collateral for large portfolio of commercial properties, private clubs, and development. Assisting with extensive event planning and production, real estate research & reporting, training and management of interns and assistants.

Lantana, Florida

In-house design for agency specializing in commercial real estate marketing and branding. Production of print materials including ads, brochures, and custom illustration for various clients. Successful management of a marketing team under the leadership of the Sr. Creative Director.

Contract Illustrator, working in a remote design team for a the custom corporate/retail/hospitality fashion division of Cintas, Corp.

graphic design assistant, advertising

Bachelor Of Arts, Visual Communications, 3.5

Activities and Societies: Illustrators Club- Vice President & PresidentGraduated Cum Laude Curriculum focus in Illustration Technique.

Illustration

Diploma, General, 3.0

Activities and Societies: Amnesty International, Drama Club, AP Artist, Art Club, International Thespian Society, Youth Volunteers