Traci M. Matthew Email & Phone Number

Omaha, Ne, Us

Blair, Ne, Us

Blair, Ne, Us

Blair, Ne, Us

Omaha, Ne, Us

• Responsible for the writing and implementation of marketing plans, which included identification of target markets, product messaging, and costs.• Ensured that communication plans were drafted so that internal audiences understood the message and could take action as appropriate. • Participated with internal teams for implementing marketing projects to ensure objectives were met. • Developed and monitored project schedules and tracked progress to ensure deadlines were achieved. • Worked closely with Brand Management/Marketing Communications, Marketing Support Services, Compliance and other internal areas to manage variations of the marketing plan.• Compiled measurement data and analysis on completed marketing plans and projects.• Maintained and updated information for use in marketing programs and participated in the development and implementation of new processes.• Managed communication calendar, in addition to writing articles that were communicated to the field.

London, Gb

• Coordinated the creation and production of sales and marketing materials for business unit.• Worked with third party vendors regarding company events, custom orders, and marketing materials.• Interacted with external public relations firm, and provided final edit suggestions before article placement.• Worked independently in the creation and design of various detail-oriented projects.• Assisted in the development of marketing strategies and objectives both long and short-term.• Collaborated with the marketing team in the planning and execution of the department budget.• Assisted in creating sales and marketing presentations for special events and executive level meetings.• Provided direction and design on various marketing fulfillment duties, including direct mail and sales literature.• Worked with website team on image selection, copy placement, and online representation of business unit.• Overall management of the department, delegation of projects, and employee training.

Proven effective leadership in:• Developing and executing strategic email marketing campaigns on a monthly basis.• Organizing and maintaining the marketing department budget.• Employee performance management and new employee onboarding.• Administering applicant interviews, staff recruitment, new employee hiring, and job training.• Strengthening manufacturer relationships by developing sales promotions to advertise new products.Led the marketing team to provide direction and support with:• Maintaining customer and product data records via enterprise CRM solution software.• Delegating catalog and flyer projects within the department for creation, validation, and disbursement.• Managing, maintaining, and promoting products through company social media outlets and websites.• Coordinated company product show event to grow awareness and increase customer leads.

• Primary web content publisher for commercial real estate listing websites.• Developed and introduced new creative marketing concepts to improve sales and overall branding efforts. • Accountable for updating the internal intranet with pertinent information for all departments.• Produced property related marketing materials such as open house postcards and email campaigns.• Completed several CBRE corporate deadlines, while following the CBRE branding style guides.• Improved workflow for 100+ professionals with IT creative problem solving and marketing support.• Utilized project management skills to prioritize over 250+ IT requests in a years time.• Provided assistance to our IT vendor by setting up appointments, and providing status updates on tickets.

Us

• Conceptually designed and created a wide range of print projects such as packaging, labels, and publications.• Created hundreds of conceptual mock-ups and thumbnails for client meetings.• Involvement in multiple marketing campaigns by utilizing various mediums to execute branding goals.• Helped organize and shoot 50+ food and object photography sessions, and completed final photo editing. • Managed project accounts from start to finish, direct correspondence with clients and commercial printers. • Attended numerous commercial press checks in Omaha and out of state to ensure quality of the end product.• Extensive design work with 55+ food packaging projects that included cartons, boxes, and labels.• Web editor for multiple client websites, completed changes and updates upon client demand.

• Responsible for teaching Typography and InDesign CS3 in a classroom environment.• Weekly interaction with 30+ students, and created appealing projects that correlated with the syllabus.• Accountable for detailed records of attendance, grades, and assignments for the term.

• Maintained product on sales floor by baking and stocking shelves. • Cleaned and organized both departments as needed to provide an efficient workspace. • Fulfilled Starbucks coffee and bakery order requests. • Completed opening and closing responsibilities for both departments.

• Designed and formatted 30+ folders upon order inquiries from all over the United States.• Utilized design and layout programs to create customized folder templates. • Gained knowledge of the printing industry, while being introduced to packaging and pre-press environments. • Proofread final copy proofs, and worked with team members to complete customer orders.

Omaha, Ne, Us

• Learned the basic responsibilities of the graphic design industry from the owners of the company.• Specifically worked on the marketing campaign for the Humane Society, "Walk for Animals" event.• Acquired agency business knowledge from meetings, client interaction, and mentorship.

Master Of Arts (M.A.), Management

Bachelor Of Science, Marketing

Associates Degree, Graphics Design

Education record