Traci Mcintyre Email & Phone Number

Focused on driving the increase of OpenText-related skills across our entire ecosystem and amplifying brand awareness by enhancing our product certification program and launching a digital badge program.

Founded in 1991, CEdMA (Customer Education Management Association) is the organization to join for training executives, managers, and professionals focused on education services leadership at high tech companies. CEdMA is a networking tour-de-force with over 250 individual members representing more than 80 technology companies ranging from large.

Responsible for developing and managing an academic program for Kinaxis. Our goal is to have a presence in the classroom as well as align with academic thought leaders defining top research agendas. This means my days are spent leading the effort to have curriculum developed around our RapidResponse platform, engaging in outreach to leading university.

Ottawa, Canada Area

Led the design and implementation of the first Knowledge Centered Service (KCS) program at Kinaxis.

Drove the design, development, roll-out, and ongoing success of a variety of knowledge programs. Our programs were created to increase skill, knowledge, and value for customers, partners and employees. The work included enhancing and formalizing emerging programs, as well as launching innovative new programs.

Ottawa, Canada Area

• Support Global and Regional Channel Sales & Marketing teams in achieving financial objectives for Business Partners
• Drive aggressive marketing plans with top BPs that balance traditional vs. digital tactics and campaigns
• Optimize BP execution via use of the Digital Content Marketing tool, digitally-skilled agencies, and co-marketing funds
• Interlock on channel strategy, goals, execution-level assets, enablement and co-marketing with all geos on a regular cadence throughout the year
• Plan, design and deliver partner-focused content across multiple global events annually

Ottawa, Ontario

• Managed worldwide channel recruitment programs and plans in support of Business Analytics growth strategy
• Engaged with Software Group and Business Analytics Channel Sales and Marketing teams to design, develop and deliver high-impact business partner programs
• Collaborated with Software Group Channel and Business Analytics teams to ensure partner-aligned assets are developed, packaged and delivered to support partner activities across all geographies
• Created and delivered sales enablement content
• Planned, designed and delivered partner-focused content across multiple events each year

• Messaging and positioning for Software Services offerings, programs and products
• Demand Generation Program Development: Lead creation and execution of quarterly demand generation program plans for Education and Subscription & Support businesses
• Campaign Interlock: Manage Software Services content presence in campaigns and product launches
• Web sites: Lead creation and execution of web strategy for training business and Cognos Customer Center web sites
• Events: Create and execute strategy for the presence of Software Services at all external company events e.g. Customer Forum, Virtual Forums, Web Seminars, Performance Events, Partner Summit
• Sales enablement tools: Create sales enablement tools, i.e., presentations, selling guides, success stories

Bachelor Of Arts (Ba), Mass Communication/Media Studies

Applied Information Technology Diploma

Education record