Traci Billock-Edwards Email & Phone Number

San Diego, Ca, Us

San Diego, California, United States

TRANDY, LLC | SVP Special Projects August 2019 - CurrentLead the execution of real estate development projects from the pipeline phase through to completion, ensuring all aspects are delivered on time and within scope.Oversee legal, accounting, and administrative functions to ensure organizational compliance and operational efficiency.Manage day-to-day business operations, financial reporting, and coordination with external advisors to enhance business performance.Direct the company’s marketing strategies, including logo creation, investor deck design, and website development, while managing the company's LinkedIn presence to expand the professional network and attract new opportunities.Cultivate relationships with investors, general contractors, architects, and designers, building strong teams to drive project success.Raised over $10M in capital by leveraging an extensive professional network and securing investor interest.Present project proposals and investment opportunities to stakeholders, effectively communicating project vision and financial potential.Actively involved in city chamber meetings and serve on the steering committee of the National City Business Improvement District (BID) with New City America, contributing to local business development initiatives.

San Diego County, California, United States

Oversaw the agency's largest multimillion-dollar accounts as Project Manager, ensuring successful delivery and client satisfaction. Managed end-to-end campaign and product launch projects, ensuring precise timeline management and resource allocation. Directed cross-functional teams in executing integrated marketing projects, enhancing digital engagement and brand messaging. Excelled in communication and stakeholder management, aligning agency efforts with client objectives and fostering strong relationships. Maintained high client satisfaction through strategic relationship management, promoting brand loyalty.Delivered projects on time and within budget, contributing to client and agency financial success.

San Diego, California, United States

Cultivate Skin Care Line:Developed an all-natural 7-regimen skincare line in collaboration with a chemist, overseeing product conception to market launch.Led brand and marketing strategy for the Cultivate Skin Care line, ensuring cohesive branding across all platforms.Conducted comprehensive meetings with stakeholders to define project scope, perform market analysis, and set strategic directions within project constraints.Managed the entire project lifecycle from initial planning to implementation, aligning with overarching business goals.Established and maintained strong relationships with vendors, clients, and internal teams, fostering a collaborative work environment.Ensured strict adherence to project timelines, achieving all milestones and deadlines through effective daily management.Made critical decisions regarding branding, marketing strategies, and website development to enhance product visibility and appeal.Administered project budget, performing cost-benefit analysis to optimize expenditures and maximize financial efficiency.Coordinated resource allocation by identifying essential personnel and outsourcing contractors, ensuring optimal project support.Championed cross-functional team collaboration, including legal consultation, to navigate project challenges and compliance issues.Maintained project momentum by managing all operational aspects, ensuring timely delivery of project deliverables.Negotiated favorable contracts and pricing with vendors and contractors, securing cost-effective services and materials.Oversaw package design, bottling designs, manufacturing processes, and partnerships with 3PL fulfillment partners to ensure product quality and efficient distribution.Leveraged Asana for comprehensive project management, facilitating effective tracking, coordination, and team communication.See Resume for additional experience.